IDC: AR/VR headset shipments surge more than 70%

While the number of hardware options is growing, a lack of content with mass appeal presents a challenge. 

By Robert Williams • June 6, 2017

Study: Tech firms take top 5 'most valuable brands' spots

The latest edition of an annual report from WPP and Kantar Millward Brown is tech-heavy at the top, but retail is the fastest rising category.

By David Kirkpatrick • June 6, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Apple makes grab for leadership role in AR, smart speakers, P2P payments

Executives insist the company can bring significant innovation to these already competitive areas. 

By Chantal Tode • June 6, 2017

Jaguar Land Rover links banner ads to AR test-drive

Blippar’s banner ad technology adds AR features inside a mobile app.

By Robert Williams • June 5, 2017

Barclaycard tests checkout-free Grab+Go mobile payment app

The U.K.-based company is testing an app that would enable merchants to support lineless, touchless checkout processes, rivaling the technology of Amazon Go.

By Dan O'Shea • June 5, 2017

Gatwick Airport installs 2,000 beacons for indoor navigation

The transmitters eventually will support features like AR wayfinding and location-based ads.

By Robert Williams • June 5, 2017

YouCam Makeup brings AR cosmetics to stores

Perfect Corp.’s makeup app will be tested in Fruit Gathering’s brick-and-mortar store in Japan.

By Robert Williams • June 5, 2017

Report: Snapchat shows see viewer boost

As broadcast TV viewership drops, Snapchat tries to harness younger audiences through original short-form programming.

By Robert Williams • June 5, 2017

Experience management is a digital imperative

Juliana Smith Holterhaus from Qualtrics explains the importance of optimizing digital experiences for brands to continue to capture market share and consumers' minds.

By Juliana Smith Holterhaus • June 5, 2017

Malibu rum kicks off summer with Snapchat promotion

The Pernod Ricard brand is tapping 19 social media influencers as well as branded lenses and geofilters exclusively for those 21 and older.

By Rob Williams • June 2, 2017

Starwood updates app to provide mobile check-in

The feature will be available at all of the chain's hotels worldwide by the end of 2017.

By Rob Williams • June 2, 2017

Dunkin' Donuts enlists AI bot, real-time video stickers for National Donut Day

Digital sticker packs, Snapchat lenses and donut-themed emojis on Facebook and Kik are meant to drive customers to stores.

By Natalie Black (Koltun) • June 2, 2017

Study: Many adopt ad blockers to avoid ads, not bad user experiences

A new report runs counter to marketing industry wisdom that the biggest draws of ad-blocking technology are faster page speeds and less data usage.

By David Kirkpatrick • June 2, 2017

Pizza Hut's Super Bowl promotion drove record transactions

Digital versions of popular pick ‘em casual betting games won sales for the brand. 

By David Kirkpatrick • June 2, 2017

T.J. Maxx's missed opportunity

Dan Slavin, ‎CEO and cofounder of CodeBroker, examines why the retailer's loyalty program is lackluster.

By Dan Slavin • June 2, 2017

4 biggest influencer marketing mistakes from Fyre Festival

Beyond being an all-around PR disaster, the event carries some important lessons for marketers, writes Kamiu Lee of Activate by Bloglovin'. 

By Kamiu Lee • June 2, 2017

Skype adds chat, messaging features in major mobile revamp

Microsoft takes aim at Snapchat and Facebook Messenger with the biggest Skype overhaul in 10 years.

By Rob Williams • June 2, 2017

Best Buy revamps smartphone shopping in-store, online

In response to mobile industry trends toward unlocked devices and prepaid service plans, the company is rolling out a redesign of its shopping experiences.

By Dan O'Shea • June 1, 2017

McDonald's adds UberEats delivery to 1,000 more locations

The feature is now available at more than 2,000 stores, and New York, Dallas and Seattle are among the latest cities to get $4.99 delivery.

By Rob Williams • June 1, 2017

Discover replaces live chat with messaging feature in mobile app

The new service maintains the continuity of banking conversations by keeping a record of past interactions.

By Rob Williams • June 1, 2017

PepsiCo's Propel taps fitness influencers for on-demand Pandora stations

The full campaign includes digital video on Propel's social media channels and cross-promotion with retailers including Albertsons, Safeway and Target.

By David Kirkpatrick , Peter Adams • June 1, 2017

Waze Carpool considers selling mobile app ads

The ridesharing app is seeking a revenue stream as it expands across California.

By Rob Williams • June 1, 2017

Meeker: Lines blur between ads, content, products, transactions

The venture capitalist’s highly anticipated annual trends report reveals several emerging mobile marketing opportunities. 

By Chantal Tode • June 1, 2017

Instagram offers ad placements linked to Facebook Messenger

By clicking on an ad to launch a text-based conversation, users on the photo-sharing app can directly connect with a business.

By Rob Williams • June 1, 2017

Study: Twitter tops social media platforms for world leaders

For everyone from Donald Trump to Pope Francis, the site is the central hub to stay connected online.   

By Peter Adams • June 1, 2017