Foursquare partners with Reddit for geolocation feature

Historically anonymous Reddit users now have the option to add location tags to posts.

By Rob Williams • May 31, 2017

Dunkin' Donuts integrates Masterpass with mobile app, loyalty program

In its latest mobile commerce move, the company is enabling Mastercard's digital payment service to be used to refuel customers' virtual loyalty cards.

By Dan O'Shea • May 31, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Snap adds third-party partners to ensure brand safety

The company will work closely with measurement firms DoubleVerify and Integral Ad Science, which are both now members of the Snapchat Brand Safety Coalition.

By David Kirkpatrick • May 31, 2017

Study: App install video ads effective but underfunded

Marketers focused on driving app downloads are interested in interactive ads, yet they represent just 4% of budgets this year.

By Natalie Black (Koltun) • May 31, 2017

Bank of America tests car-buying app

New mobile features could help the bank reach a wider market of consumers seeking car loans.

By Rob Williams • May 31, 2017

Denny's goes On Demand with 24/7 digital ordering platform

Denny's On Demand includes social media integrations such as ordering through Twitter DMs and plans to introduce a branded Facebook chatbot.  

By David Kirkpatrick • May 31, 2017

8 big brands blazing a trail on mobile in 2017

Following a year when mobile experimentation seemed to lag, marketers have gotten their groove back over the past few months. 

By Chantal Tode • May 31, 2017

IDC: Global smartphone shipments to rebound strongly this year

Apple's next iPhone and Samsung's Galaxy update are leaders in driving growth.

By Rob Williams • May 31, 2017

Estée Lauder's upgraded mobile website features AR makeup

The cosmetics brand hopes to help consumers shop and try on makeup looks online.

By Rob Williams • May 30, 2017

Facebook makes stronger push to pharmaceutical marketers

The social network is hosting a health summit on June 6 and is adjusting its platform to sell more ads to drugmakers.

By Rob Williams • May 30, 2017

Airbnb CMO issues call for more diversity in ad industry

The home-sharing site will utilize this year's Cannes Lions festival to recruit more women and people of color as traditional hiring means have come up short. 

By David Kirkpatrick • May 30, 2017

Study: Many smartphone sessions start without aim, giving retailers an opportunity

Nearly half of mobile sessions begin with no particular app in mind, while about 19% begin after users have received a push notification.

By Dan O'Shea • May 30, 2017

Phillips 66 tests mobile app for nationwide rollout

The new app offers a station finder, loyalty points and a feature that lets drivers buy gas from their car’s on-board infotainment system.

By Rob Williams • May 30, 2017

What influencer marketing can draw from traditional media tactics

As brands continue to shift away from traditional advertising platforms, Ian Wu of Cheetah Mobile discusses how social media influencers can maximize ROI.

By Ian Wu • May 30, 2017

Interactive video ads: Strategies, struggles and soaring potential

Static video ads are far from dead, but their interactive counterparts are outperforming them on key measurements.

By Rachel Brown • May 30, 2017

Raise rolls out gift card-fueled mobile wallet app

Morphing its app into a mobile wallet will allow consumers to buy gift cards and redeem them in-store and online.

By Dan O'Shea • May 26, 2017

'Best Fiends' wants to be Hollywood's next 'Angry Birds'

Game developer Seriously Digital Entertainment debuts an animated short based on the popular mobile game.

By Rob Williams • May 26, 2017

Universal Pictures promotes 'The Mummy' with AR treasure hunt on Seek

The goal is to drive Seek users to theaters while tapping into the emerging augmented reality world.

By Rob Williams • May 26, 2017

Kik creates digital currency as basis for rewards engine

The messaging app will issue virtual money in an ‘initial coin offering' and reward users for interacting with bots and brands.

By Rob Williams • May 26, 2017

Instagram Stories tests app install, other direct response ads

The ad formats look beyond building brand awareness by including mechanisms for downloading apps and generating leads. 

By David Kirkpatrick • May 26, 2017

Facebook updates Instant Articles to work with Google AMP, Apple News

Changes to the mobile-optimized format help streamline content, but monetization issues might still give publishers pause.

By Rob Williams • May 26, 2017

IHOP saw foot traffic spike among mobile users during promotion

On the chain's pancake promotion day in March, nearby mobile users jumped 89%.

By Rob Williams • May 25, 2017

Pinterest pins monetization hopes on autoplay promoted video

Adidas, Procter & Gamble and Toyota are among the brands that have tested new options.

By Rob Williams • May 25, 2017

Facebook Live adds chat, joint video tool

The new interactive features arrive as the social media giant ramps up its focus on video.

By Natalie Black (Koltun) • May 25, 2017

Report: Snapchat offers discounts on ad placements

The photo messaging app is having a fire sale through mid-June to boost ad sales after major losses in Q1.

By Rob Williams • May 25, 2017