GroupM names chief transformation officer to enhance agility

Lindsay Pattison will retain her role as Maxus CEO while handling CTO functions for the entire WPP-owned GroupM.

By David Kirkpatrick • May 22, 2017

Is Spotify on the hunt for acquisitions?

In preparation for going public, Spotify hired M&A specialist Sheila Spence as vice president of corporate development.

By David Kirkpatrick • May 22, 2017

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

VUI: How to design for an invisible interface

As voice user interfaces expand, Danielle Reubenstein of Possible Mobile addresses how to make experiences that are useful rather than annoying.

By Danielle Reubenstein • May 22, 2017

MLB adds in-app VR features to streamed broadcasts

The features will accompany games for viewers using Google's Daydream headset and the At Bat app.

By Rob Williams • May 22, 2017

Google pushes mobile video ad format for faster downloads

The search giant takes aim at Facebook's mobile ad dominance with a serious AMP upgrade.

By Rob Williams • May 22, 2017

Google for Jobs announced — and it's exactly what you think it is

The soon-to-be-rolled-out search feature will allow users to see various categories of job postings for top sites like LinkedIn, Glassdoor, Monster and others. 

By Ryan Golden , Valerie Bolden-Barrett • May 19, 2017

TeamDom, Virool launch vertical video ad studio

The feature lets brands create mobile ads with social media celebrities.

By Rob Williams • May 19, 2017

Wal-Mart CEO touts new mobile apps for helping in-store associates

The mass merchant now offers employees handheld devices to streamline inventory and stocking.

By Rob Williams • May 19, 2017

Twitter switches up privacy policy to share more user data

The social networking service also added more opt-out controls.

By Rob Williams • May 19, 2017

Spotify buys AI startup Niland

The music streaming service plans to improve music recommendations via artificial intelligence.

By Rob Williams • May 19, 2017

Study: 68% of diners don't like robots in restaurants

OpenTable's research found most diners want to use technology to get on a waiting list before arriving at a restaurant. 

By David Kirkpatrick • May 19, 2017

Verizon's go90 brings back Dunk League for 2nd season

After reaching 55.5 million viewers in its first go-around, the reality series' return will boast new mobile features. 

By Natalie Black (Koltun) • May 19, 2017

Study: Digital media ad spend up just 3% in April

The market has not yet rebounded from viewability and safety concerns, per a report. 

By David Kirkpatrick • May 19, 2017

Patreon creators to earn $150M this year

The membership services company for creators has more than one million patrons supporting publishers on YouTube and other platforms. 

By David Kirkpatrick • May 19, 2017

5 essential elements of every ABM campaign

A thoughtful approach to lead generation can pinpoint high-value audiences and bring about even higher ROI, writes Alexander Kesler of Infusemedia. 

By Alexander Kesler • May 19, 2017

8 city mobile apps driving citizen engagement

Many major cities have leveraged smartphones to communicate about everything from pets to potholes.

By Jackie Snow • May 18, 2017

Google Analytics enhances AMP support

The changes should give marketers a more accurate understanding of how people are engaging with website pages.

By David Kirkpatrick • May 18, 2017

DoorDash updates app with AI food favorites, delivery tracker

Artificial intelligence is helping to boost orders by 25%.

By Rob Williams • May 18, 2017

Kantar Millward Brown to measure offline results with geolocation data

A new partnership with Cuebiq will help the research firm boost its consumer behavior insights. 

By Rob Williams • May 18, 2017

Snap, Interpublic, R/GA name 8 startups for marketing tech studio

Funding and expert advice will go to companies focused on next-gen technology like sensory ads, customized videos and bots analytics. 

By Rob Williams • May 18, 2017

McDonald's beefs up UberEats delivery with 1,000 more restaurants

People in Los Angeles, Chicago, Phoenix and Columbus, Ohio, can now get Big Macs delivered.

By Rob Williams • May 18, 2017

Coca-Cola loses another top marketing exec

SVP of strategic marketing and head of North America media operations Ivan Pollard is out immediately with no replacement amid continued restructuring.

By David Kirkpatrick • May 18, 2017

Why content marketing is going Hollywood

Brand storytelling is less of a trend and more of a necessity as consumers demand more entertainment and authenticity.

By David Kirkpatrick • May 18, 2017

Google outlines 'AI first' future powered by visual search, voice-driven commerce and more

A new product called Google Lens and expanded payments capabilities for Google Assistant took center stage at the tech giant's I/O keynote. 

By Peter Adams • May 18, 2017

Coca-Cola targets users based on photos they share on social media

Image recognition helps the brand find audiences better than search history.

By Rob Williams • May 17, 2017