Facebook to allow users to subscribe to publications within its mobile app

The move addresses long-standing publisher gripes.

By David Kirkpatrick • June 13, 2017

McDonald's beefs up job applications via Snapchat

The burger chain has enlisted “Snaplications” to hire 250,000 employees this summer.

By Robert Williams • June 13, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Zelle launch takes aim at existing payment services

The person-to-person money transfer service will roll out in mobile apps for 30 financial intuitions over the next 12 months.

By David Kirkpatrick • June 13, 2017

'Wonder Woman' shatters glass ceiling, Twitter record

The action film raked in 2.19 million tweets and $220 million in opening weekend box office sales, a record for any female-directed movie.

By Robert Williams • June 12, 2017

Niantic turns to outdoor ads for Pokemon Go's one year anniversary

The gaming company and Wieden+Kennedy are powering the billboards with real time app data.

By David Kirkpatrick • June 12, 2017

RaceTrac stores see 47% gain in visits from mobile campaign

The convenience chain used location data from NinthDecimal to attract consumers to stores.

By Robert Williams • June 12, 2017

Why marketers shouldn't tune out podcast advertising

Brands are hesitant to tap the channel due to a gray area around users that new research tries to fill in, writes Stuart Last, COO of audioBoom.   

By Stuart Last • June 12, 2017

Why retailer DXL is sponsoring an NBA Finals chatbot

The effort integrates useful information for basketball fans with brand messaging to drive awareness.

By Chantal Tode • June 12, 2017

Facebook unlocks ad space in 'related articles' section

In a move designed to boost revenue for publishers, the social network is adding a new mobile ad format.

By Robert Williams • June 9, 2017

FabFitFun releases AR app for subscription box

The lifestyle brand’s smartphone app helps users learn more about featured products.

By Robert Williams • June 9, 2017

TNT's 'Claws' gets encore premiere on Twitter

Sunday will mark the first time Twitter streams a basic cable drama.

By Robert Williams • June 9, 2017

Delta matches with Tinder on globe-spanning selfie wall

Selfie-takers can appear as world travelers and enhance their online dating profiles with the out-of-home effort. 

By David Kirkpatrick , Peter Adams • June 9, 2017

Snapchat downloads dropped in early Q2

The photo-sharing app is facing lackluster growth as competitive pressures intensify.

By Natalie Black (Koltun) • June 9, 2017

Taco Bell CMO named She Runs It Woman of the Year

Marisa Thalberg was noted for her often irreverent, innovative approach to digital marketing and her championing of women. 

By David Kirkpatrick • June 9, 2017

'The Mummy' experience includes VR, mobile and console games

Universal Pictures is leveraging the film's release to kick off a strategic push into games.  

By David Kirkpatrick • June 9, 2017

Facebook upgrades Collection ads with full-screen displays

BarkBox, Michael Kors and Dollar Shave Club are testing the new format, which shows a Canvas experience that opens when users click on a mobile collection.

By Robert Williams • June 8, 2017

FoxNext buys mobile game developer Aftershock

20th Century Fox’s videogame publisher makes its first acquisition since launching in January.

By Robert Williams • June 8, 2017

Ally's country-spanning out-of-home effort shows how far a dollar bill will go

The "Hardest Working Dollar" campaign will hit 15 cities across the U.S. this summer and offers fans a chance to turn $1 into $10,000. 

By David Kirkpatrick • June 8, 2017

PwC: Entertainment, media companies must focus on UX over content, distribution

The firm's Entertainment & Media Outlook states companies are facing a wave geopolitical turbulence, regulatory changes and technological disruption.

By David Kirkpatrick • June 8, 2017

Apple opens NFC chip to developers for functionality beyond payments

Newly-announced iOS 11 will let developers expand NFC into personalized coupons, digital transit passes and more.

By Robert Williams • June 8, 2017

Sephora's Virtual Artist app now includes AI-powered color matching

The beauty retailer launched a digital color match tool and upgraded its virtual makeup trial feature.

By Natalie Black (Koltun) • June 8, 2017

What UK marketers need to know about Apple Search Ads

With U.K. app developers facing high cost-per-install rates, the new tool's arrival is a welcome addition, writes Paul Wright, managing director, U.K., at AppsFlyer.

By Paul Wright • June 8, 2017

San Francisco 49ers app adds VR to reach fans

The last-place team updated its mobile app to engage a tech-savvy audience with behind-the-scenes clips and 360-degree photos.

By Robert Williams • June 7, 2017

Huggies launches mobile sweepstakes with Meijer supermarket chain

The contest enlists email and text messages to promote the Kimberly-Clark brand and engage smartphone users.

By Robert Williams • June 7, 2017

Snapchat, WeddingWire partner for custom wedding geofilters

Leveraging the Snapchat API, WeddingWire will let customers personalize their templates, text and geofencing. 

By David Kirkpatrick • June 7, 2017