Mobile: Page 259
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Coca-Cola targets users based on photos they share on social media
Image recognition helps the brand find audiences better than search history.
By Rob Williams • May 17, 2017 -
HTC's squeezable smartphone aims for one-handed ease
The U11 can perform nine different functions by squeezing its sides.
By Rob Williams • May 17, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Study: What mobile location data says about Gen Z's brand preferences
These young consumers are frequent visitors to Jimmy John’s and Chipotle, suggesting fast food chains could benefit by marketing to them.
By Chantal Tode • May 17, 2017 -
Amazon's Alexa will soon have opt-in alerts
AccuWeather and The Washington Post will be part of the first test group to feature notifications.
By Rob Williams • May 17, 2017 -
Facebook admits to overbilling on video carousel ads
The social network refunded advertisers whose clicks were measured incorrectly on mobile web browsers.
By Rob Williams • May 17, 2017 -
Pinterest expands visual search tech to ads
Extending the feature gives ads more relevancy by enabling them to show up adjacent to similar products that have been searched for.
By Dan O'Shea • May 17, 2017 -
Audi, Volvo commit to Android Auto for next generation of cars
The integration means the operating system's navigation, streaming audio and communications will be built into the cars’ infotainment systems.
By David Kirkpatrick • May 16, 2017 -
AEG Presents names Fetch agency of record
The major concert promoter hired mobile-first agency Fetch to handle all digital media.
By Rob Williams • May 16, 2017 -
Carrefour, BNP Paribas team up for QR code payment app
France’s biggest hypermarket chain is set to accept Lyf Pay.
By Rob Williams • May 16, 2017 -
Report: Washington Post tests AR to enhance mobile content
The newspaper partnered with Audi to explore emerging multimedia storytelling in a new series on architecture innovation.
By Rob Williams • May 16, 2017 -
Sony's 'Baby Driver' Snapcodes contest turns winning user submission into geofilter
This will be the first time a studio will showcase art from a Snapchat contest on a geofilter, according to Sony.
By Rob Williams • May 16, 2017 -
Snapchat broadens brands' AR, targeting opportunities in major update
Sponsored World Lenses, Audience Lenses and Smart Geofilters arrive as part of what might be the most significant revamp to the platform's suite of marketing tools.
By David Kirkpatrick • May 16, 2017 -
Kraft Heinz signs on as first sponsor for Time's new all-social food brand
Well Done, which spotlights trends, news, how-tos and recipes, comes paired with native integrations from Cracker Barrel Macaroni & Cheese.
By David Kirkpatrick • May 16, 2017 -
Deep Dive
QR codes are back! But are they really better than before?
Following their flameout several years ago, QR codes are having another moment as major platforms and brands get behind them.
By Chantal Tode • May 16, 2017 -
Wayfair enables photo-based visual product search
Using the retailer's AI-enabled “Search with Photo” feature, users can find products among its selection that are of a similar style to items they take pictures of with their mobile phones.
By Dan O'Shea • May 16, 2017 -
American Express adds Amazon Alexa skill
Cardholders can access account balances and spending history via the voice-enabled digital assistant.
By Rob Williams • May 15, 2017 -
Google's Allo messaging app turns selfies into emojis
The new feature can create 563 quadrillion different faces.
By Rob Williams • May 15, 2017 -
Starbucks app vulnerable to hacking, fraudulent charges
The app's popularity and use of gift cards make it an attractive target.
By Rob Williams • May 15, 2017 -
Budweiser sends off Derek Jeter with celebratory digital video spot
"This Bud's for 2" is airing on the beer brand's social media pages, as well as via a paid digital campaign, as the former Yankee shortstop's number is retired.
By David Kirkpatrick • May 15, 2017 -
Dunkin' Donuts taps influencer for graduation cap decorating tips
The chain partnered with a social media influencer on content to inspire graduation cap decorators.
By Natalie Black (Koltun) • May 15, 2017 -
Apple buys AI company Lattice Data
The acquired company specializes in using artificial intelligence to turn dark data into structured information.
By David Kirkpatrick • May 15, 2017 -
Deep Dive
How marketers can weather influencer marketing's messy puberty phase
A lack of structure, overcrowdedness, inflated expectations and, yes, opportunity are all apparent as the space booms.
By Peter Adams • May 15, 2017 -
Deep Dive
How an auto dealership drives sales with a chatbot
Feldman Automotive Group partnered with Valassis to develop a Facebook ad and chatbot to find qualified nearby leads and encourage in-person visits.
By Ken Magill • May 15, 2017 -
Pepsi flaunts Snapcodes in summer giveaways
Packaging marked with a special code unlocks a mobile game, lenses and filters.
By Rob Williams • May 12, 2017 -
Twitter signs exclusive multiyear NFL live content deal
As Amazon takes over streaming for regular season games, the sports organization's old digital partner is handling off-the-field duties that look a lot like TV programming.
By David Kirkpatrick , Peter Adams • May 12, 2017
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