Mobile: Page 259
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Study: App install video ads effective but underfunded
Marketers focused on driving app downloads are interested in interactive ads, yet they represent just 4% of budgets this year.
By Natalie Black (Koltun) • May 31, 2017 -
Bank of America tests car-buying app
New mobile features could help the bank reach a wider market of consumers seeking car loans.
By Rob Williams • May 31, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Denny's goes On Demand with 24/7 digital ordering platform
Denny's On Demand includes social media integrations such as ordering through Twitter DMs and plans to introduce a branded Facebook chatbot.
By David Kirkpatrick • May 31, 2017 -
Deep Dive
8 big brands blazing a trail on mobile in 2017
Following a year when mobile experimentation seemed to lag, marketers have gotten their groove back over the past few months.
By Chantal Tode • May 31, 2017 -
IDC: Global smartphone shipments to rebound strongly this year
Apple's next iPhone and Samsung's Galaxy update are leaders in driving growth.
By Rob Williams • May 31, 2017 -
Estée Lauder's upgraded mobile website features AR makeup
The cosmetics brand hopes to help consumers shop and try on makeup looks online.
By Rob Williams • May 30, 2017 -
Facebook makes stronger push to pharmaceutical marketers
The social network is hosting a health summit on June 6 and is adjusting its platform to sell more ads to drugmakers.
By Rob Williams • May 30, 2017 -
Airbnb CMO issues call for more diversity in ad industry
The home-sharing site will utilize this year's Cannes Lions festival to recruit more women and people of color as traditional hiring means have come up short.
By David Kirkpatrick • May 30, 2017 -
Study: Many smartphone sessions start without aim, giving retailers an opportunity
Nearly half of mobile sessions begin with no particular app in mind, while about 19% begin after users have received a push notification.
By Dan O'Shea • May 30, 2017 -
Phillips 66 tests mobile app for nationwide rollout
The new app offers a station finder, loyalty points and a feature that lets drivers buy gas from their car’s on-board infotainment system.
By Rob Williams • May 30, 2017 -
Opinion
What influencer marketing can draw from traditional media tactics
As brands continue to shift away from traditional advertising platforms, Ian Wu of Cheetah Mobile discusses how social media influencers can maximize ROI.
By Ian Wu • May 30, 2017 -
Deep Dive
Interactive video ads: Strategies, struggles and soaring potential
Static video ads are far from dead, but their interactive counterparts are outperforming them on key measurements.
By Rachel Brown • May 30, 2017 -
Raise rolls out gift card-fueled mobile wallet app
Morphing its app into a mobile wallet will allow consumers to buy gift cards and redeem them in-store and online.
By Dan O'Shea • May 26, 2017 -
'Best Fiends' wants to be Hollywood's next 'Angry Birds'
Game developer Seriously Digital Entertainment debuts an animated short based on the popular mobile game.
By Rob Williams • May 26, 2017 -
Universal Pictures promotes 'The Mummy' with AR treasure hunt on Seek
The goal is to drive Seek users to theaters while tapping into the emerging augmented reality world.
By Rob Williams • May 26, 2017 -
Kik creates digital currency as basis for rewards engine
The messaging app will issue virtual money in an ‘initial coin offering' and reward users for interacting with bots and brands.
By Rob Williams • May 26, 2017 -
Instagram Stories tests app install, other direct response ads
The ad formats look beyond building brand awareness by including mechanisms for downloading apps and generating leads.
By David Kirkpatrick • May 26, 2017 -
Facebook updates Instant Articles to work with Google AMP, Apple News
Changes to the mobile-optimized format help streamline content, but monetization issues might still give publishers pause.
By Rob Williams • May 26, 2017 -
IHOP saw foot traffic spike among mobile users during promotion
On the chain's pancake promotion day in March, nearby mobile users jumped 89%.
By Rob Williams • May 25, 2017 -
Pinterest pins monetization hopes on autoplay promoted video
Adidas, Procter & Gamble and Toyota are among the brands that have tested new options.
By Rob Williams • May 25, 2017 -
Facebook Live adds chat, joint video tool
The new interactive features arrive as the social media giant ramps up its focus on video.
By Natalie Black (Koltun) • May 25, 2017 -
Report: Snapchat offers discounts on ad placements
The photo messaging app is having a fire sale through mid-June to boost ad sales after major losses in Q1.
By Rob Williams • May 25, 2017 -
L'Oréal hosts Cannes broadcast via AR beauty app
YouCam Makeup app users can try 64 virtual looks featuring the beauty brand's products and tune in to the film festival.
By Rob Williams • May 25, 2017 -
Snapchat adds group Stories feature
Users can now create stories with specific friends within geofenced locations.
By Rob Williams • May 24, 2017 -
Twitter rolls out icebreakers for brand chatbots
Early tester Patrón Tequila is using cards to promote its ‘Bot-Tender’ that provides cocktail suggestions.
By Rob Williams • May 24, 2017
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