Mobile: Page 260
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Deep Dive
How marketers can weather influencer marketing's messy puberty phase
A lack of structure, overcrowdedness, inflated expectations and, yes, opportunity are all apparent as the space booms.
By Peter Adams • May 15, 2017 -
Deep Dive
How an auto dealership drives sales with a chatbot
Feldman Automotive Group partnered with Valassis to develop a Facebook ad and chatbot to find qualified nearby leads and encourage in-person visits.
By Ken Magill • May 15, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Pepsi flaunts Snapcodes in summer giveaways
Packaging marked with a special code unlocks a mobile game, lenses and filters.
By Rob Williams • May 12, 2017 -
Twitter signs exclusive multiyear NFL live content deal
As Amazon takes over streaming for regular season games, the sports organization's old digital partner is handling off-the-field duties that look a lot like TV programming.
By David Kirkpatrick , Peter Adams • May 12, 2017 -
Edmunds brings car-buying research to Amazon Alexa
The voice-enabled virtual assistant's value rises with each company that develops a skill.
By Rob Williams • May 12, 2017 -
Mashable rolls out vertical video content series
Launch partners for the new Reels product include Sprint and McDonald's.
By Rob Williams • May 12, 2017 -
Estee Lauder, DFS Group partner for WeChat virtual trial promo
Facial recognition technology within the messaging app lets users try on and share different looks.
By Chantal Tode • May 12, 2017 -
Google: Video is the fastest growing programmatic direct category
Impressions with the format grew 6.5x faster than those for display ads, according to a new report.
By David Kirkpatrick • May 12, 2017 -
M&M's turns Times Square into an interactive 'ARcade' for new flavor
Users of the AR app Blippar scanned billboards to access vintage arcade games on their mobile devices.
By Peter Adams • May 12, 2017 -
Facebook adds tools to measure offline lead generation
The social media giant hopes to help marketers understand what drives transactions and boosts customer acquisition.
By Rob Williams • May 11, 2017 -
Swirl Networks, AccuWeather partner on mobile location marketing
Weather forecasts could help retailers customize in-store promotions.
By Rob Williams • May 11, 2017 -
Google connects mobile searchers to nearby events
Finding concerts, festivals and activities is now easier from a smartphone.
By Rob Williams • May 11, 2017 -
Snap spotlights command over millennials' attention amid stagnant Q1 growth
CEO Evan Spiegel also suggested he's unfazed by competition from Facebook.
By Peter Adams • May 11, 2017 -
IAB: 44% of viewers find ads during digital video programming less intrusive
There's been a fundamental shift in the way Americans watch TV over the past two years, the industry group's research found.
By David Kirkpatrick • May 11, 2017 -
Opinion
Vertical video: It's not just for Snapchat anymore
The format has spread to Facebook, Instagram and top publishers, offering brands a way to enhance the consumer experience, writes AdColony's Jeff Hackett.
By Jeff Hackett • May 11, 2017 -
Jolly Rancher offers finals week diversions on Twitter Moments, Snapchat Discover
Sponsored and curated content highlight some of the ways students relieve stress during exams.
By Chantal Tode • May 11, 2017 -
Deep Dive
Can the Echo Look accelerate Amazon's push for apparel dominance?
The e-commerce company taps the latest Alexa-enabled device to personalize clothing recommendations and drive sales.
By Corinne Ruff • May 11, 2017 -
Apple Pay purchases jump as China's Alipay, WeChat enter US
Apple's mobile payment app is tied with PayPal as a favorite among iPhone users, but they face growing outside competition.
By Rob Williams • May 10, 2017 -
Pebble Beach Resorts enlists IBM's Watson for mobile tour guide
The California golf resort’s new smartphone app includes voice-activated digital assistance.
By Rob Williams • May 10, 2017 -
Study: Snapchat rivals Facebook for teen engagement
Though it's a fraction of the social giant's size, the video messenger remains the hot app with Gen Z.
By David Kirkpatrick • May 10, 2017 -
McDonald's, Soundtrack Your Brand launch mobile music quiz
The burger chain’s mobile app lets smartphone users in Sweden test their knowledge of music trivia while dining.
By Rob Williams • May 10, 2017 -
Wendy's fan shatters Twitter record in quest for chicken nuggets
While Carter Wilkerson didn't hit Wendy's benchmark of 18 million retweets, the brand is ceding the win and giving him a year's supply of nuggets anyway.
By David Kirkpatrick • May 10, 2017 -
Pinterest upgrades visual search tech with QR capabilities
The platform's Lens camera is also getting better at recognizing multiple objects at once.
By Peter Adams • May 10, 2017 -
Why Instagram is building out its mobile web functionality
A more robust mobile web experience comes as a bid to reach international markets where the app might be too slow or demanding of data.
By David Kirkpatrick • May 9, 2017 -
Study: Adoption of voice-activated home assistants will more than double this year
Microsoft announced "Invoke," an intelligent speaker on Monday, but Amazon still leads the voice-enabled gadget market with 70% of users.
By Rob Williams • May 9, 2017
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