Twitter switches up privacy policy to share more user data

The social networking service also added more opt-out controls.

By Rob Williams • May 19, 2017

Spotify buys AI startup Niland

The music streaming service plans to improve music recommendations via artificial intelligence.

By Rob Williams • May 19, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Study: 68% of diners don't like robots in restaurants

OpenTable's research found most diners want to use technology to get on a waiting list before arriving at a restaurant. 

By David Kirkpatrick • May 19, 2017

Verizon's go90 brings back Dunk League for 2nd season

After reaching 55.5 million viewers in its first go-around, the reality series' return will boast new mobile features. 

By Natalie Black (Koltun) • May 19, 2017

Study: Digital media ad spend up just 3% in April

The market has not yet rebounded from viewability and safety concerns, per a report. 

By David Kirkpatrick • May 19, 2017

Patreon creators to earn $150M this year

The membership services company for creators has more than one million patrons supporting publishers on YouTube and other platforms. 

By David Kirkpatrick • May 19, 2017

5 essential elements of every ABM campaign

A thoughtful approach to lead generation can pinpoint high-value audiences and bring about even higher ROI, writes Alexander Kesler of Infusemedia. 

By Alexander Kesler • May 19, 2017

8 city mobile apps driving citizen engagement

Many major cities have leveraged smartphones to communicate about everything from pets to potholes.

By Jackie Snow • May 18, 2017

Google Analytics enhances AMP support

The changes should give marketers a more accurate understanding of how people are engaging with website pages.

By David Kirkpatrick • May 18, 2017

DoorDash updates app with AI food favorites, delivery tracker

Artificial intelligence is helping to boost orders by 25%.

By Rob Williams • May 18, 2017

Kantar Millward Brown to measure offline results with geolocation data

A new partnership with Cuebiq will help the research firm boost its consumer behavior insights. 

By Rob Williams • May 18, 2017

Snap, Interpublic, R/GA name 8 startups for marketing tech studio

Funding and expert advice will go to companies focused on next-gen technology like sensory ads, customized videos and bots analytics. 

By Rob Williams • May 18, 2017

McDonald's beefs up UberEats delivery with 1,000 more restaurants

People in Los Angeles, Chicago, Phoenix and Columbus, Ohio, can now get Big Macs delivered.

By Rob Williams • May 18, 2017

Coca-Cola loses another top marketing exec

SVP of strategic marketing and head of North America media operations Ivan Pollard is out immediately with no replacement amid continued restructuring.

By David Kirkpatrick • May 18, 2017

Why content marketing is going Hollywood

Brand storytelling is less of a trend and more of a necessity as consumers demand more entertainment and authenticity.

By David Kirkpatrick • May 18, 2017

Google outlines 'AI first' future powered by visual search, voice-driven commerce and more

A new product called Google Lens and expanded payments capabilities for Google Assistant took center stage at the tech giant's I/O keynote. 

By Peter Adams • May 18, 2017

Coca-Cola targets users based on photos they share on social media

Image recognition helps the brand find audiences better than search history.

By Rob Williams • May 17, 2017

HTC's squeezable smartphone aims for one-handed ease

The U11 can perform nine different functions by squeezing its sides.

By Rob Williams • May 17, 2017

Study: What mobile location data says about Gen Z's brand preferences

These young consumers are frequent visitors to Jimmy John’s and Chipotle, suggesting fast food chains could benefit by marketing to them. 

By Chantal Tode • May 17, 2017

Amazon's Alexa will soon have opt-in alerts

AccuWeather and The Washington Post will be part of the first test group to feature notifications.

By Rob Williams • May 17, 2017

Facebook admits to overbilling on video carousel ads

The social network refunded advertisers whose clicks were measured incorrectly on mobile web browsers.

By Rob Williams • May 17, 2017

Pinterest expands visual search tech to ads

Extending the feature gives ads more relevancy by enabling them to show up adjacent to similar products that have been searched for. 

By Dan O'Shea • May 17, 2017

Audi, Volvo commit to Android Auto for next generation of cars

The integration means the operating system's navigation, streaming audio and communications will be built into the cars’ infotainment systems.

By David Kirkpatrick • May 16, 2017

AEG Presents names Fetch agency of record

The major concert promoter hired mobile-first agency Fetch to handle all digital media.

By Rob Williams • May 16, 2017

Carrefour, BNP Paribas team up for QR code payment app

France’s biggest hypermarket chain is set to accept Lyf Pay.

By Rob Williams • May 16, 2017