Mobile: Page 260
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Disney's Pirates film takes first stab at new interactive mobile video ads
Buffalo Wild Wings and Genesis Motors are also early adopters of AdColony's new Aurora HD Video format.
By Robert Williams • June 7, 2017 -
WhatsApp adds camera features to iOS version
With new filters, albums and reply shortcuts, the Facebook-owned messaging service is evolving into a photo-sharing network.
By Robert Williams • June 7, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Target, Best Buy, Home Depot rank highest for mobile web experiences
The retailers scored highly across five user experience factors, especially within ease of use and speed. Walmart and Costco, however, fell to the bottom of the list.
By Dan O'Shea • June 7, 2017 -
Snap buys Placed for $125M, sharpening location-based marketing strategy
One of Snap's priciest buys to date, the platform specializes in measuring digital campaigns against in-store foot traffic.
By Peter Adams • June 6, 2017 -
BET debuts Facebook Messenger bot for awards show
The TV network’s chatbot will answer attendee questions and serve customized content.
By Robert Williams • June 6, 2017 -
YouTube's new content guidelines likely to hurt monetization
Following thousands of conversations with advertisers, the video platform has instated changes that will make it more difficult for creators to make money.
By David Kirkpatrick • June 6, 2017 -
Telegraph, Vice UK launch political channels on Snapchat Discover
The publishers began to roll out bite-size election coverage as U.K. voters head to the polls.
By Robert Williams • June 6, 2017 -
Facebook 'raises its game' in major E3 push
The social network aims to become the go-to platform for gaming communities ahead of the annual expo.
By Robert Williams • June 6, 2017 -
IDC: AR/VR headset shipments surge more than 70%
While the number of hardware options is growing, a lack of content with mass appeal presents a challenge.
By Robert Williams • June 6, 2017 -
Study: Tech firms take top 5 'most valuable brands' spots
The latest edition of an annual report from WPP and Kantar Millward Brown is tech-heavy at the top, but retail is the fastest rising category.
By David Kirkpatrick • June 6, 2017 -
Retrieved from Apple on June 06, 2017
Apple makes grab for leadership role in AR, smart speakers, P2P payments
Executives insist the company can bring significant innovation to these already competitive areas.
By Chantal Tode • June 6, 2017 -
Jaguar Land Rover links banner ads to AR test-drive
Blippar’s banner ad technology adds AR features inside a mobile app.
By Robert Williams • June 5, 2017 -
Barclaycard tests checkout-free Grab+Go mobile payment app
The U.K.-based company is testing an app that would enable merchants to support lineless, touchless checkout processes, rivaling the technology of Amazon Go.
By Dan O'Shea • June 5, 2017 -
Gatwick Airport installs 2,000 beacons for indoor navigation
The transmitters eventually will support features like AR wayfinding and location-based ads.
By Robert Williams • June 5, 2017 -
YouCam Makeup brings AR cosmetics to stores
Perfect Corp.’s makeup app will be tested in Fruit Gathering’s brick-and-mortar store in Japan.
By Robert Williams • June 5, 2017 -
Report: Snapchat shows see viewer boost
As broadcast TV viewership drops, Snapchat tries to harness younger audiences through original short-form programming.
By Robert Williams • June 5, 2017 -
Opinion
Experience management is a digital imperative
Juliana Smith Holterhaus from Qualtrics explains the importance of optimizing digital experiences for brands to continue to capture market share and consumers' minds.
By Juliana Smith Holterhaus • June 5, 2017 -
Malibu rum kicks off summer with Snapchat promotion
The Pernod Ricard brand is tapping 19 social media influencers as well as branded lenses and geofilters exclusively for those 21 and older.
By Rob Williams • June 2, 2017 -
Starwood updates app to provide mobile check-in
The feature will be available at all of the chain's hotels worldwide by the end of 2017.
By Rob Williams • June 2, 2017 -
Dunkin' Donuts enlists AI bot, real-time video stickers for National Donut Day
Digital sticker packs, Snapchat lenses and donut-themed emojis on Facebook and Kik are meant to drive customers to stores.
By Natalie Black (Koltun) • June 2, 2017 -
Study: Many adopt ad blockers to avoid ads, not bad user experiences
A new report runs counter to marketing industry wisdom that the biggest draws of ad-blocking technology are faster page speeds and less data usage.
By David Kirkpatrick • June 2, 2017 -
Pizza Hut's Super Bowl promotion drove record transactions
Digital versions of popular pick ‘em casual betting games won sales for the brand.
By David Kirkpatrick • June 2, 2017 -
Opinion
T.J. Maxx's missed opportunity
Dan Slavin, CEO and cofounder of CodeBroker, examines why the retailer's loyalty program is lackluster.
By Dan Slavin • June 2, 2017 -
Opinion
4 biggest influencer marketing mistakes from Fyre Festival
Beyond being an all-around PR disaster, the event carries some important lessons for marketers, writes Kamiu Lee of Activate by Bloglovin'.
By Kamiu Lee • June 2, 2017 -
Skype adds chat, messaging features in major mobile revamp
Microsoft takes aim at Snapchat and Facebook Messenger with the biggest Skype overhaul in 10 years.
By Rob Williams • June 2, 2017
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