Report: Washington Post tests AR to enhance mobile content

The newspaper partnered with Audi to explore emerging multimedia storytelling in a new series on architecture innovation.  

By Rob Williams • May 16, 2017

Sony's 'Baby Driver' Snapcodes contest turns winning user submission into geofilter

This will be the first time a studio will showcase art from a Snapchat contest on a geofilter, according to Sony.

By Rob Williams • May 16, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Snapchat broadens brands' AR, targeting opportunities in major update

Sponsored World Lenses, Audience Lenses and Smart Geofilters arrive as part of what might be the most significant revamp to the platform's suite of marketing tools.

By David Kirkpatrick • May 16, 2017

Kraft Heinz signs on as first sponsor for Time's new all-social food brand

Well Done, which spotlights trends, news, how-tos and recipes, comes paired with native integrations from Cracker Barrel Macaroni & Cheese. 

By David Kirkpatrick • May 16, 2017

QR codes are back! But are they really better than before?

Following their flameout several years ago, QR codes are having another moment as major platforms and brands get behind them.

By Chantal Tode • May 16, 2017

Wayfair enables photo-based visual product search

Using the retailer's AI-enabled “Search with Photo” feature, users can find products among its selection that are of a similar style to items they take pictures of with their mobile phones.

By Dan O'Shea • May 16, 2017

American Express adds Amazon Alexa skill

Cardholders can access account balances and spending history via the voice-enabled digital assistant.

By Rob Williams • May 15, 2017

Google's Allo messaging app turns selfies into emojis

The new feature can create 563 quadrillion different faces.

By Rob Williams • May 15, 2017

Starbucks app vulnerable to hacking, fraudulent charges

The app's popularity and use of gift cards make it an attractive target. 

By Rob Williams • May 15, 2017

Budweiser sends off Derek Jeter with celebratory digital video spot

"This Bud's for 2" is airing on the beer brand's social media pages, as well as via a paid digital campaign, as the former Yankee shortstop's number is retired. 

By David Kirkpatrick • May 15, 2017

Dunkin' Donuts taps influencer for graduation cap decorating tips

The chain partnered with a social media influencer on content to inspire graduation cap decorators.

By Natalie Black (Koltun) • May 15, 2017

Apple buys AI company Lattice Data

The acquired company specializes in using artificial intelligence to turn dark data into structured information.

By David Kirkpatrick • May 15, 2017

How marketers can weather influencer marketing's messy puberty phase

A lack of structure, overcrowdedness, inflated expectations and, yes, opportunity are all apparent as the space booms.

By Peter Adams • May 15, 2017

How an auto dealership drives sales with a chatbot

Feldman Automotive Group partnered with Valassis to develop a Facebook ad and chatbot to find qualified nearby leads and encourage in-person visits.

By Ken Magill • May 15, 2017

Pepsi flaunts Snapcodes in summer giveaways

Packaging marked with a special code unlocks a mobile game, lenses and filters.

By Rob Williams • May 12, 2017

Twitter signs exclusive multiyear NFL live content deal

As Amazon takes over streaming for regular season games, the sports organization's old digital partner is handling off-the-field duties that look a lot like TV programming.

By David Kirkpatrick , Peter Adams • May 12, 2017

Edmunds brings car-buying research to Amazon Alexa

The voice-enabled virtual assistant's value rises with each company that develops a skill.   

By Rob Williams • May 12, 2017

Mashable rolls out vertical video content series

Launch partners for the new Reels product include Sprint and McDonald's.

By Rob Williams • May 12, 2017

Estee Lauder, DFS Group partner for WeChat virtual trial promo

Facial recognition technology within the messaging app lets users try on and share different looks. 

By Chantal Tode • May 12, 2017

Google: Video is the fastest growing programmatic direct category

Impressions with the format grew 6.5x faster than those for display ads, according to a new report.

By David Kirkpatrick • May 12, 2017

M&M's turns Times Square into an interactive 'ARcade' for new flavor

Users of the AR app Blippar scanned billboards to access vintage arcade games on their mobile devices.

By Peter Adams • May 12, 2017

Facebook adds tools to measure offline lead generation

The social media giant hopes to help marketers understand what drives transactions and boosts customer acquisition.

By Rob Williams • May 11, 2017

Swirl Networks, AccuWeather partner on mobile location marketing

Weather forecasts could help retailers customize in-store promotions.

By Rob Williams • May 11, 2017

Google connects mobile searchers to nearby events

Finding concerts, festivals and activities is now easier from a smartphone.

By Rob Williams • May 11, 2017

Snap spotlights command over millennials' attention amid stagnant Q1 growth

CEO Evan Spiegel also suggested he's unfazed by competition from Facebook.

By Peter Adams • May 11, 2017