Mobile: Page 261
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Best Buy revamps smartphone shopping in-store, online
In response to mobile industry trends toward unlocked devices and prepaid service plans, the company is rolling out a redesign of its shopping experiences.
By Dan O'Shea • June 1, 2017 -
McDonald's adds UberEats delivery to 1,000 more locations
The feature is now available at more than 2,000 stores, and New York, Dallas and Seattle are among the latest cities to get $4.99 delivery.
By Rob Williams • June 1, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Discover replaces live chat with messaging feature in mobile app
The new service maintains the continuity of banking conversations by keeping a record of past interactions.
By Rob Williams • June 1, 2017 -
PepsiCo's Propel taps fitness influencers for on-demand Pandora stations
The full campaign includes digital video on Propel's social media channels and cross-promotion with retailers including Albertsons, Safeway and Target.
By David Kirkpatrick , Peter Adams • June 1, 2017 -
Waze Carpool considers selling mobile app ads
The ridesharing app is seeking a revenue stream as it expands across California.
By Rob Williams • June 1, 2017 -
Meeker: Lines blur between ads, content, products, transactions
The venture capitalist’s highly anticipated annual trends report reveals several emerging mobile marketing opportunities.
By Chantal Tode • June 1, 2017 -
Instagram offers ad placements linked to Facebook Messenger
By clicking on an ad to launch a text-based conversation, users on the photo-sharing app can directly connect with a business.
By Rob Williams • June 1, 2017 -
Study: Twitter tops social media platforms for world leaders
For everyone from Donald Trump to Pope Francis, the site is the central hub to stay connected online.
By Peter Adams • June 1, 2017 -
Apple develops AI chip for advanced tasks
The news comes as the smartphone giant is expected to announce a voice-activated Siri Speaker soon.
By Rob Williams • May 31, 2017 -
Foursquare partners with Reddit for geolocation feature
Historically anonymous Reddit users now have the option to add location tags to posts.
By Rob Williams • May 31, 2017 -
Dunkin' Donuts integrates Masterpass with mobile app, loyalty program
In its latest mobile commerce move, the company is enabling Mastercard's digital payment service to be used to refuel customers' virtual loyalty cards.
By Dan O'Shea • May 31, 2017 -
Snap adds third-party partners to ensure brand safety
The company will work closely with measurement firms DoubleVerify and Integral Ad Science, which are both now members of the Snapchat Brand Safety Coalition.
By David Kirkpatrick • May 31, 2017 -
Study: App install video ads effective but underfunded
Marketers focused on driving app downloads are interested in interactive ads, yet they represent just 4% of budgets this year.
By Natalie Black (Koltun) • May 31, 2017 -
Bank of America tests car-buying app
New mobile features could help the bank reach a wider market of consumers seeking car loans.
By Rob Williams • May 31, 2017 -
Denny's goes On Demand with 24/7 digital ordering platform
Denny's On Demand includes social media integrations such as ordering through Twitter DMs and plans to introduce a branded Facebook chatbot.
By David Kirkpatrick • May 31, 2017 -
Deep Dive
8 big brands blazing a trail on mobile in 2017
Following a year when mobile experimentation seemed to lag, marketers have gotten their groove back over the past few months.
By Chantal Tode • May 31, 2017 -
IDC: Global smartphone shipments to rebound strongly this year
Apple's next iPhone and Samsung's Galaxy update are leaders in driving growth.
By Rob Williams • May 31, 2017 -
Estée Lauder's upgraded mobile website features AR makeup
The cosmetics brand hopes to help consumers shop and try on makeup looks online.
By Rob Williams • May 30, 2017 -
Facebook makes stronger push to pharmaceutical marketers
The social network is hosting a health summit on June 6 and is adjusting its platform to sell more ads to drugmakers.
By Rob Williams • May 30, 2017 -
Airbnb CMO issues call for more diversity in ad industry
The home-sharing site will utilize this year's Cannes Lions festival to recruit more women and people of color as traditional hiring means have come up short.
By David Kirkpatrick • May 30, 2017 -
Study: Many smartphone sessions start without aim, giving retailers an opportunity
Nearly half of mobile sessions begin with no particular app in mind, while about 19% begin after users have received a push notification.
By Dan O'Shea • May 30, 2017 -
Phillips 66 tests mobile app for nationwide rollout
The new app offers a station finder, loyalty points and a feature that lets drivers buy gas from their car’s on-board infotainment system.
By Rob Williams • May 30, 2017 -
Opinion
What influencer marketing can draw from traditional media tactics
As brands continue to shift away from traditional advertising platforms, Ian Wu of Cheetah Mobile discusses how social media influencers can maximize ROI.
By Ian Wu • May 30, 2017 -
Deep Dive
Interactive video ads: Strategies, struggles and soaring potential
Static video ads are far from dead, but their interactive counterparts are outperforming them on key measurements.
By Rachel Brown • May 30, 2017 -
Raise rolls out gift card-fueled mobile wallet app
Morphing its app into a mobile wallet will allow consumers to buy gift cards and redeem them in-store and online.
By Dan O'Shea • May 26, 2017
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