Mobile: Page 262
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MLB adds in-app VR features to streamed broadcasts
The features will accompany games for viewers using Google's Daydream headset and the At Bat app.
By Rob Williams • May 22, 2017 -
Google pushes mobile video ad format for faster downloads
The search giant takes aim at Facebook's mobile ad dominance with a serious AMP upgrade.
By Rob Williams • May 22, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Google for Jobs announced — and it's exactly what you think it is
The soon-to-be-rolled-out search feature will allow users to see various categories of job postings for top sites like LinkedIn, Glassdoor, Monster and others.
By Ryan Golden , Valerie Bolden-Barrett • May 19, 2017 -
TeamDom, Virool launch vertical video ad studio
The feature lets brands create mobile ads with social media celebrities.
By Rob Williams • May 19, 2017 -
Wal-Mart CEO touts new mobile apps for helping in-store associates
The mass merchant now offers employees handheld devices to streamline inventory and stocking.
By Rob Williams • May 19, 2017 -
Twitter switches up privacy policy to share more user data
The social networking service also added more opt-out controls.
By Rob Williams • May 19, 2017 -
Spotify buys AI startup Niland
The music streaming service plans to improve music recommendations via artificial intelligence.
By Rob Williams • May 19, 2017 -
Study: 68% of diners don't like robots in restaurants
OpenTable's research found most diners want to use technology to get on a waiting list before arriving at a restaurant.
By David Kirkpatrick • May 19, 2017 -
Verizon's go90 brings back Dunk League for 2nd season
After reaching 55.5 million viewers in its first go-around, the reality series' return will boast new mobile features.
By Natalie Black (Koltun) • May 19, 2017 -
Study: Digital media ad spend up just 3% in April
The market has not yet rebounded from viewability and safety concerns, per a report.
By David Kirkpatrick • May 19, 2017 -
Patreon creators to earn $150M this year
The membership services company for creators has more than one million patrons supporting publishers on YouTube and other platforms.
By David Kirkpatrick • May 19, 2017 -
Opinion
5 essential elements of every ABM campaign
A thoughtful approach to lead generation can pinpoint high-value audiences and bring about even higher ROI, writes Alexander Kesler of Infusemedia.
By Alexander Kesler • May 19, 2017 -
Deep Dive
8 city mobile apps driving citizen engagement
Many major cities have leveraged smartphones to communicate about everything from pets to potholes.
By Jackie Snow • May 18, 2017 -
Google Analytics enhances AMP support
The changes should give marketers a more accurate understanding of how people are engaging with website pages.
By David Kirkpatrick • May 18, 2017 -
DoorDash updates app with AI food favorites, delivery tracker
Artificial intelligence is helping to boost orders by 25%.
By Rob Williams • May 18, 2017 -
Kantar Millward Brown to measure offline results with geolocation data
A new partnership with Cuebiq will help the research firm boost its consumer behavior insights.
By Rob Williams • May 18, 2017 -
Snap, Interpublic, R/GA name 8 startups for marketing tech studio
Funding and expert advice will go to companies focused on next-gen technology like sensory ads, customized videos and bots analytics.
By Rob Williams • May 18, 2017 -
McDonald's beefs up UberEats delivery with 1,000 more restaurants
People in Los Angeles, Chicago, Phoenix and Columbus, Ohio, can now get Big Macs delivered.
By Rob Williams • May 18, 2017 -
Retrieved from Coca-Cola on April 20, 2017
Coca-Cola loses another top marketing exec
SVP of strategic marketing and head of North America media operations Ivan Pollard is out immediately with no replacement amid continued restructuring.
By David Kirkpatrick • May 18, 2017 -
Deep Dive
Why content marketing is going Hollywood
Brand storytelling is less of a trend and more of a necessity as consumers demand more entertainment and authenticity.
By David Kirkpatrick • May 18, 2017 -
Google outlines 'AI first' future powered by visual search, voice-driven commerce and more
A new product called Google Lens and expanded payments capabilities for Google Assistant took center stage at the tech giant's I/O keynote.
By Peter Adams • May 18, 2017 -
Coca-Cola targets users based on photos they share on social media
Image recognition helps the brand find audiences better than search history.
By Rob Williams • May 17, 2017 -
HTC's squeezable smartphone aims for one-handed ease
The U11 can perform nine different functions by squeezing its sides.
By Rob Williams • May 17, 2017 -
Study: What mobile location data says about Gen Z's brand preferences
These young consumers are frequent visitors to Jimmy John’s and Chipotle, suggesting fast food chains could benefit by marketing to them.
By Chantal Tode • May 17, 2017 -
Amazon's Alexa will soon have opt-in alerts
AccuWeather and The Washington Post will be part of the first test group to feature notifications.
By Rob Williams • May 17, 2017
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