Mobile: Page 262
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Forrester: CMOs could pull up to $2.9B in display ad spending
A new report forecasts the end of advertising as we know it as marketers take a hard look at interruptive models.
By David Kirkpatrick • May 3, 2017 -
Coca-Cola fast forwards 'Play a Coke' promo with bigger marketing push
Coke's Canadian subsidiary is bringing back its musical mobile app just in time for summer.
By Rob Williams • May 3, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Snapchat offers advertisers a new way to reach all viewers
A product called Snap Ads Max Reach guarantees a brand gets in front of Stories users.
By Rob Williams • May 3, 2017 -
Apple's Cook: Pause in iPhone purchases due to reports of future phones
While the company's Q2 results were strong overall, sluggish iPhone sales are an ongoing concern.
By Chantal Tode • May 3, 2017 -
Zenith: Google, Facebook commanded 20% of all ad spending in 2016
Marketing's digital duopoly raked in $79.4 billion and $26.9 billion in ad revenue, respectively, with 9% total growth over the past five years.
By David Kirkpatrick • May 3, 2017 -
Is Pokemon Go getting a 'Promos' feature?
Rumors swirl that a big summer update for the Nintendo/Niantic app is inbound, which could spark a fresh wave of interest.
By Peter Adams • May 3, 2017 -
Deep Dive
Beauty marketers buck broader downward trends as digital innovation blooms
Millennials and makeup have a strong bond that beauty retailers and brands are cultivating through AR, AI and shoppable social media ads.
By Rachel Brown • May 3, 2017 -
Verizon triples viewership as NFL fans tune in to draft coverage
The annual ritual of NFL teams picking new players reaches a new crescendo with mobile viewers.
By Rob Williams • May 2, 2017 -
Meitu taps Bretman Rock to curate virtual makeup looks
The augmented reality app uses proprietary facial recognition to map users' features and offer virtual makeup application.
By Dan O'Shea • May 2, 2017 -
Snapchat opens up viewability into Snap Ad campaigns
A new score will be validated with the help of third-party measurement firm Moat, which is audited by the Media Rating Council.
By Peter Adams • May 2, 2017 -
Amazon, eBay, Target and Google Maps ditch Apple Watch apps
The big brands' retreat from WatchOS support comes as consumer interest in smart watches wanes.
By Chantal Tode • May 2, 2017 -
Domino's teams with IFTTT on branded applets for the smart home
Applets can shut down sprinklers and turn on porch lights as a pizza delivery person arrives.
By Rob Williams • May 2, 2017 -
Apple Music starts supplying songs to Musical.ly
Musical.ly gets to offer more songs while Apple promotes subscriptions to its music streaming service via the popular app.
By Rob Williams • May 1, 2017 -
Airbnb seeks business travelers by adding booking tool
The home-sharing service estimates corporate travel bookings will quadruple this year.
By Rob Williams • May 1, 2017 -
Unicorn frapp frenzy spurs more mobile, digital innovation at Starbucks
One quirky drink drove social sharing, traffic, brand awareness and affinity. Now, the coffee giant looks to replicate the success.
By David Kirkpatrick • May 1, 2017 -
Why Hertz's director of SEO puts a premium on location-based data
From crowdsourced Google Maps data to proximity marketing, the brand expects big things from location-based tactics.
By Chantal Tode • May 1, 2017 -
Alexa steps further into Amazon's spotlight as Android app market shuts down
Underground Actually Free will stop receiving submissions at the end of May at the same time that the voice assistant is getting some new bells and whistles.
By Peter Adams • May 1, 2017 -
Pigs really do fly in Chrysler's new campaign for the Pacifica Hybrid
Sixty-second digital spots featuring air-bound porcine aim to appeal to kids as much as the parents driving them.
By David Kirkpatrick • May 1, 2017 -
Twitter upgrades search to include emoji characters
Search could make emojis easier to use, driving interest from consumers and marketers.
By Rob Williams • May 1, 2017 -
Deep Dive
Why consultancies aren't upending the agency-client model just yet
Amid a growing tug-of-war between traditional agencies and management consultancies, analysts say the two achieve distinct ends — at least for now.
By David Kirkpatrick • May 1, 2017 -
Deep Dive
How an NBA team used email signatures to hold onto a sponsor
Creative use of employee email by the Indiana Pacers helped convince a major sponsor to renew for another year.
By David Kirkpatrick • May 1, 2017 -
The image by Paul Nelhams is licensed under CC BY-ND 2.0
Facebook adds flights to dynamic ads for travel industry
Early tester Cathay Pacific boosted booking volume 16x.
By Rob Williams • April 28, 2017 -
Verizon's Go90 mobile video service loses top exec
The acquisition of Vessel last year continues to impact the way Go90 is managed.
By Rob Williams • April 28, 2017 -
Tostitos lets fans create custom digital piñatas for Cinco de Mayo
Though the promise of a candy shower is notably absent, the avatars can be shared on Facebook, Twitter or Instagram to enter the sweepstakes.
By David Kirkpatrick • April 28, 2017 -
Google's ad business beats expectations despite YouTube storm
Even as several big brands froze their YouTube budgets, parent company Alphabet’s Q1 advertising revenue grew to $21.4 billion.
By Chantal Tode • April 28, 2017
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