Mobile: Page 260
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Google intensifies efforts to help businesses speed up mobile sites
With 50% of users expecting a mobile site to load in under two seconds, Google is making it easier to assess and improve performance on the revamped Test My Site.
By Chantal Tode • June 28, 2017 -
Pampers launches app for loyalty rewards program
The Procter & Gamble diaper brand is offering coupons, discounts and gifts via mobile.
By Robert Williams • June 28, 2017 -
Explore the Trendlineâž”
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Does Apple's latest acquisition point to bigger VR ambitions?
Eye-tracking firm SensoMotoric Instruments offers a technology that some are speculating could lead to less bulky and power-demanding hardware.
By David Kirkpatrick • June 28, 2017 -
Study: 71% of mobile users add emojis and GIFs to messages
A majority of U.S. adults say they communicate better with expressive visuals than words alone.
By Robert Williams • June 28, 2017 -
Tommy Hilfiger adds chatbot to autoplay video ads
The clothing brand's TMY.GRL bot invites viewers in Facebook Messenger to engage directly over the on-screen action.
By Robert Williams • June 28, 2017 -
Facebook rolls out product video ads as mobile shopping's ascent continues
Made.com is an early adopter of the video dynamic ads, while Airbnb and Netflix are leveraging new household targeting capabilities.
By David Kirkpatrick • June 28, 2017 -
IBM outfits Wimbledon with AI-powered fan tech
A cognitive assistant called "Ask Fred" is just one of four innovative experiences the Grand Slam tournament is bringing to attendees.
By David Kirkpatrick • June 28, 2017 -
'Despicable Me 3' is early adopter of sponsored Snapchat World Lenses
The film's social campaign includes a healthy dose of augmented reality to drive interactivity.
By Robert Williams • June 27, 2017 -
Houston airports debut first app-free indoor mobile navigation
The turn-by-turn wayfinding experience could eventually give airport restaurants and shops a way to promote offers.
By Robert Williams • June 27, 2017 -
YouTube opens Uptime video sharing to all users
The app, which isn't branded as a YouTube or Google product, lets people watch videos with friends while reacting and commenting.
By Robert Williams • June 27, 2017 -
Facebook promises mobile app for video producers
The focus on creators comes at a time when marketers are very interested in influencer marketing.
By Robert Williams • June 27, 2017 -
IAB: Podcast ad revenue to hit $220M in 2017
The forecast represents an 85% increase from last year.
By David Kirkpatrick • June 27, 2017 -
Oscar Mayer adds WienerCycle, WienerDrone to marketing push for healthier hot dogs
Ahead of the Fourth of July holiday, the brand is expanding a national campaign started in May, making a stop in Weiner, AR, along the way.
By David Kirkpatrick • June 27, 2017 -
Opinion
3 SMS marketing tips brands need to know
Forty-eight percent of internet users say they would rather receive a brand's loyalty-related messages via SMS than email, writes Doug Baldasare, CEO and founder of ChargeItSpot.
By Doug Baldasare • June 27, 2017 -
Facebook, Microsoft, Twitter and YouTube team to tamp down terrorist content
The Global Internet Forum to Counter Terrorism appears to expand on a former agreement between the tech giants to combat hate speech, but can it succeed where others have failed?
By David Kirkpatrick • June 27, 2017 -
Study: Mobile video presents several challenges for marketers
The biggest difficulty is developing compelling creative for smartphone video ads.
By Robert Williams • June 26, 2017 -
Google Home 6x more likely than Amazon Alexa to answer questions
Researchers at 360i asked both devices 3,000 questions and found that Google’s search capability was unmatched in finding information.
By Robert Williams • June 26, 2017 -
YouTube cues up in-app messaging, sharing
A series of new features introduced at VidCon last week give creators new ways to drive engagement.
By Robert Williams • June 26, 2017 -
Bacardi, Major Lazer partner in Snapchat campaign
Fans can use sponsored lenses and submit the photo for a chance to be in the band's three-minute music video.
By Robert Williams • June 26, 2017 -
Google will stop scanning Gmail for ad targeting
The change comes as the tech giant looks to clear up any confusion with privacy-minded enterprise customers.
By David Kirkpatrick • June 26, 2017 -
Google opens Posts in search results to local businesses
Akin to social media updates, businesses can use the posts for promotions.
By David Kirkpatrick • June 26, 2017 -
Outbrain cuts staff, pivots strategy as chatbot initiative stalls
Programmatic ad sales will now be a focus for the content recommendation company as it lays off 4% of its workforce.
By David Kirkpatrick • June 26, 2017 -
Deep Dive
The emerging portrait of Gen Z
Expect a change of direction as the world’s next most influential consumers — who combine technological prowess with an old-school mindset — grow up.
By Laura Klepacki • June 26, 2017 -
Deep Dive
Can digital and TV data crunchers ever find a common language?
A sense of urgency around the need to bring the two sides closer was on display at a recent ARF conference, but a broadly accepted lexicon appears elusive for now.
By Chantal Tode • June 26, 2017 -
Opinion
5 best practices for effective vertical video
Vertical videos require bite-sized, platform-specific content, according to Matt Wickersham of Cheetah Mobile.
By Matt Wickersham • June 23, 2017
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