Mobile: Page 259
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Amazon Alexa now has 15K skills, outpacing competitors
By comparison, recent figures put Google Home's total at 378 voice apps and Microsoft's Cortana at 65.
By Justine Brown • July 6, 2017 -
Snapchat adds links, backdrops and voice filters
The Paperclip feature reverses the camera app's policy against posting links inside shared photos.
By Robert Williams • July 6, 2017 -
Explore the Trendlineâž”
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Shinola drives foot traffic with location-based campaign
PlaceIQ and MullenLowe Mediahub are helping the retailer target consumers who frequent coffee shops, jazz clubs and vegan restaurants.
By Robert Williams • July 6, 2017 -
Google rolls out AdSense Native ads
The new format could make it easier for publishers to monetize mobile content.
By David Kirkpatrick • July 6, 2017 -
Study: Uber, Instagram and Lyft add the most millennial customers
Delta and Adidas also made gains, in part by fashioning millennial-friendly marketing strategies.
By David Kirkpatrick • July 6, 2017 -
Ticketmaster taps smartphone audio data to tackle long lines
Lisnr's smart tone technology replaces barcode readers for more convenient ticketing.
By Robert Williams • July 5, 2017 -
Samsung to develop a Bixby-powered smart speaker
The electronics giant faces competition from Amazon's Echo, Google Home and coming products from Apple and Microsoft.
By Robert Williams • July 5, 2017 -
BBC earmarks $44M to combat digital competition in entertaining children
Is the investment spread over the next three years enough to compete against digital media giants like Facebook, Amazon and Netflix?
By David Kirkpatrick • July 5, 2017 -
Adobe brings analytics to voice assistants
As part of the Adobe Analytics Cloud, companies can analyze voice data across all major digital assistant platforms.
By Naomi Eide • July 5, 2017 -
Amazon-Whole Foods deal could speed the decline of paper coupons
Experts say they expect the online company to offer price matching and guaranteed low prices throughout Whole Foods stores.
By Jeff Wells • July 5, 2017 -
Apple tests mobile 3-D face scanning
The technology may serve as a replacement for the Touch ID fingerprint scanner.
By Robert Williams • July 5, 2017 -
American Idol reboot pitches innovative ad packages to tap digital views
ABC, which is airing the new version of American Idol, is considering the show's potential for social and mobile reach.
By David Kirkpatrick • July 5, 2017 -
How Drivemode boosted app installs by 40% on Facebook
Adtech firm Taptica developed custom audiences to yield better results than with video ads alone.
By Robert Williams • July 5, 2017 -
Adidas fortifies content-and-commerce mix with silent auction
The collection of custom Boost the Nation sneakers was curated by Refinery29 with featured designs representing each state.
By David Kirkpatrick • July 5, 2017 -
REI tests targeting Facebook ads using context like weather
Jivox technology uses machine learning and contextual data like weather, time of day, language and other demographics to serve up more relevant ads for REI and other brands.
By Robert Williams • June 30, 2017 -
Airbnb to offer luxury rentals
The new feature is aimed at wealthy travelers seeking high-end lodging and experiences.
By Robert Williams • June 30, 2017 -
Facebook plans monthly release of new metrics, measurement tools to appease marketers
The initiative intends to offer greater transparency and understanding about how advertising works on the platform.
By David Kirkpatrick , Peter Adams • June 30, 2017 -
Facebook: Why mobile video ads must work fast
Users scroll through their news feed 41% faster on a smartphone than on a desktop.
By Robert Williams • June 30, 2017 -
Montgomery County Planning Commission
Hilton teams up with Sports Illustrated for youth sports travel service
Tourney Stay taps into the 5 million parents, coaches and youth athletes that use SI Play's Tourney Machine.
By David Kirkpatrick , Chantal Tode • June 30, 2017 -
Study: Online sales of Amazon, Google voice assistants grow 39%
Twenty-two percent of consumers use voice instead of a keyboard at least daily, according to new research from Adobe Analytics Cloud.
By Robert Williams • June 29, 2017 -
Amazon promotes 'Valerian' release with exclusive content for app users
Most Amazon boxes shipped in the U.S. will have a code to unlock movie content with its mobile app.
By Robert Williams • June 29, 2017 -
Snapchat users can now craft custom geofilters in the app
Starting at $5.99, the in-app geofilter studio targets a broader mobile audience of small businesses and consumers.
By Robert Williams • June 29, 2017 -
Facebook updates Messenger to make bots easier to find
The new Discover feature highlights searchable categories of chatbots.
By Robert Williams • June 29, 2017 -
Forrester: 94% of 18 to 29-year-olds stream content online
In addition to being the only demographic to prefer online streaming, these consumers are also alone in their preference for purchasing from a mobile device over a tablet.
By David Kirkpatrick • June 29, 2017 -
Opinion
Purpose must take center stage in the new branding era
Defining a clear message creates coherence for consumers and employees on what a company stands for beyond making money, writes Siegelvision President and CEO Alan Siegel.
By Alan Siegel • June 29, 2017
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