Mobile: Page 262
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Study: In-stream video ads more memorable than pre-roll spots
The research found that the placement of a mobile ad greatly affects how well viewers remember it.
By Robert Williams • June 19, 2017 -
Study: One-third of restaurant, bar patrons use Facebook or Instagram
The look into beverage marketing also found that more than 50% of people reported trying a drink friends posted about.
By David Kirkpatrick • June 19, 2017 -
Explore the Trendlineâž”
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Samsung offers Bixby voice assistant preview for US mobile users
Galaxy S8 and S8+ smartphones can test the technology.
By Robert Williams • June 19, 2017 -
Will Amazon use mobile to limit showrooming, checkout aisles at Whole Foods?
A patent recently awarded to the e-commerce giant would prevent in-store shoppers from using a store's WiFi to compare prices.
By Robert Williams • June 19, 2017 -
Honda taps Instagram's famous cat to pitch car tune-ups
The celebrity cat with 132,000 followers is featured in videos to promote dealership service centers.
By Robert Williams • June 19, 2017 -
Forrester: Traditional retail on pace to beat digital in customer experience
The findings explain, in part, why Walmart is scooping up online retailers and Amazon is making a major foray into physical retail via Whole Foods.
By David Kirkpatrick • June 19, 2017 -
Snapchat's marketing spin at Cannes Lions includes a branded Ferris wheel
A large, canary yellow carnival ride featuring the app's signature ghost icon dominates the festival skyline.
By David Kirkpatrick • June 19, 2017 -
Deep Dive
Mobile marketers take on multi-touch attribution's challenges of politics, culture and data
Leaping the hurdles associated with properly crediting media across channels will require a top-down approach.
By Ken Magill • June 19, 2017 -
NY Jets, JetBlue debut NFL's first mobile season-pass subscription
The lottery-style seat placement adds an exciting element of prize-winning to each game.
By Robert Williams • June 16, 2017 -
HotelTonight's NYC campaign arrives at 2,000 high-traffic outdoor locations
The discount booking app's campaign is its first out-of-home push in the city.
By Robert Williams • June 16, 2017 -
Musical.ly adds original programming from NBC, Viacom, Hearst
The two- to four-minute shows from MTV, E! and Seventeen magazine aim to capture Musical.ly’s predominantly teen audience.
By Robert Williams • June 16, 2017 -
Twitter rolls out major redesign
The new look is the social media giant's latest push in making its platform more user-friendly for consumers and advertisers.
By Robert Williams • June 16, 2017 -
W Hotels ties rewards to Frogger-like branded video game
"Belle the Bear," a hotel industry first, launches ahead of the opening of the chain's W Bellevue location.
By David Kirkpatrick , Peter Adams • June 16, 2017 -
Snapchat, Spotify, Twitter and Pinterest add offline attribution via Nielsen Catalina
NCS provides CPG brands with measurement of in-store impact from digital marketing efforts on its partner platforms.
By David Kirkpatrick • June 16, 2017 -
Time Inc.'s beauty vertical launches with sponsors L'Oréal Paris, Maybelline New York
Social video brand The Pretty is geared toward a Gen Z and millennial audience.
By David Kirkpatrick • June 16, 2017 -
Retrieved from Nike on March 09, 2017
Nike to cut 2% of workforce as it reshapes consumer approach
As more big brands go direct to consumer, Nike is reshaping it marketing focus and structure, and cutting about 1,400 jobs in the process.
By Dan O'Shea • June 15, 2017 -
Study: Apple update increases app ratings by 15%
With the iOS 10.3 update, the process for rating an app was reduced to just one click.
By Robert Williams • June 15, 2017 -
Pinterest enlists Nielsen, Acxiom to boost marketing metrics
The aspirational photo network continues its evolution into a more robust marketing platform.
By Robert Williams • June 15, 2017 -
Instagram tests tag for identifying, tracking sponsored posts
Is a bigger role for Instagram in brokering partnerships between influencers and brands next?
By Robert Williams • June 15, 2017 -
Facebook puts more control in advertisers' hands
A series of changes impacting Facebook Audience Network, Instant Articles and in-stream ads are focused on increasing transparency for marketers.
By David Kirkpatrick • June 15, 2017 -
Walmart updates app for fast store credit access
The mass merchant's e-wallet now gives customers nearly instant access to new payment options in stores.
By Robert Williams • June 15, 2017 -
IAB: Digital ad revenue grows 23% year-over-year
U.S. digital advertising revenues reached their highest level ever this year for a first quarter, according to the industry organization.
By David Kirkpatrick • June 15, 2017 -
Toyota accelerates into cognitive ads for smarter personalization
Ads promoting Prius Prime combine machine learning, natural language understanding and dialogue tools for a personalized experience.
By David Kirkpatrick • June 15, 2017 -
Panera Bread breaks $1B in annualized digital sales
Heavy investment in new technologies like in-store kiosks, along with more mobile and web offerings, are paying off in a big way for the brand.
By David Kirkpatrick • June 15, 2017 -
GSMA: There are now 5B mobile subscribers globally
And there is no sign of a slowdown.
By Justine Brown • June 14, 2017
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