Mobile: Page 263
-
Playmob takes on climate change with playable mobile ad
The gaming charity partnered with an NGO and tech firm to boost awareness of climate change threats via interactive mobile ads.
By Robert Williams • June 14, 2017 -
Google boosts local reviews with more levels, rewards
The search giant revamped its Local Guides platform to give people greater incentives to update Google Maps.
By Robert Williams • June 14, 2017 -
Explore the Trendlineâž”
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Twitter's branded chatbots get action-driven upgrade
The move lets businesses add and customize call-to-action buttons in Direct Messages.
By Robert Williams • June 14, 2017 -
Report: Long-form video commands 55% of time spent with smartphones
A proliferation of premium video services helped the content type dominate across screens in Q1, according to Ooyala.
By David Kirkpatrick • June 14, 2017 -
Facebook unveils tools to target 'valuable' users
The social network enlists machine learning to target users who are more likely to take action after interacting with an ad.
By Robert Williams • June 13, 2017 -
Facebook to allow users to subscribe to publications within its mobile app
The move addresses long-standing publisher gripes.
By David Kirkpatrick • June 13, 2017 -
McDonald's beefs up job applications via Snapchat
The burger chain has enlisted “Snaplications” to hire 250,000 employees this summer.
By Robert Williams • June 13, 2017 -
Zelle launch takes aim at existing payment services
The person-to-person money transfer service will roll out in mobile apps for 30 financial intuitions over the next 12 months.
By David Kirkpatrick • June 13, 2017 -
'Wonder Woman' shatters glass ceiling, Twitter record
The action film raked in 2.19 million tweets and $220 million in opening weekend box office sales, a record for any female-directed movie.
By Robert Williams • June 12, 2017 -
Niantic turns to outdoor ads for Pokemon Go's one year anniversary
The gaming company and Wieden+Kennedy are powering the billboards with real time app data.
By David Kirkpatrick • June 12, 2017 -
RaceTrac stores see 47% gain in visits from mobile campaign
The convenience chain used location data from NinthDecimal to attract consumers to stores.
By Robert Williams • June 12, 2017 -
Deep Dive
Why retailer DXL is sponsoring an NBA Finals chatbot
The effort integrates useful information for basketball fans with brand messaging to drive awareness.
By Chantal Tode • June 12, 2017 -
Opinion
Why marketers shouldn't tune out podcast advertising
Brands are hesitant to tap the channel due to a gray area around users that new research tries to fill in, writes Stuart Last, COO of audioBoom.
By Stuart Last • June 12, 2017 -
Facebook unlocks ad space in 'related articles' section
In a move designed to boost revenue for publishers, the social network is adding a new mobile ad format.
By Robert Williams • June 9, 2017 -
FabFitFun releases AR app for subscription box
The lifestyle brand’s smartphone app helps users learn more about featured products.
By Robert Williams • June 9, 2017 -
TNT's 'Claws' gets encore premiere on Twitter
Sunday will mark the first time Twitter streams a basic cable drama.
By Robert Williams • June 9, 2017 -
Delta matches with Tinder on globe-spanning selfie wall
Selfie-takers can appear as world travelers and enhance their online dating profiles with the out-of-home effort.
By David Kirkpatrick , Peter Adams • June 9, 2017 -
Snapchat downloads dropped in early Q2
The photo-sharing app is facing lackluster growth as competitive pressures intensify.
By Natalie Black (Koltun) • June 9, 2017 -
Retrieved from Taco Bell on November 13, 2015
Taco Bell CMO named She Runs It Woman of the Year
Marisa Thalberg was noted for her often irreverent, innovative approach to digital marketing and her championing of women.
By David Kirkpatrick • June 9, 2017 -
'The Mummy' experience includes VR, mobile and console games
Universal Pictures is leveraging the film's release to kick off a strategic push into games.
By David Kirkpatrick • June 9, 2017 -
Facebook upgrades Collection ads with full-screen displays
BarkBox, Michael Kors and Dollar Shave Club are testing the new format, which shows a Canvas experience that opens when users click on a mobile collection.
By Robert Williams • June 8, 2017 -
FoxNext buys mobile game developer Aftershock
20th Century Fox’s videogame publisher makes its first acquisition since launching in January.
By Robert Williams • June 8, 2017 -
Ally's country-spanning out-of-home effort shows how far a dollar bill will go
The "Hardest Working Dollar" campaign will hit 15 cities across the U.S. this summer and offers fans a chance to turn $1 into $10,000.
By David Kirkpatrick • June 8, 2017 -
PwC: Entertainment, media companies must focus on UX over content, distribution
The firm's Entertainment & Media Outlook states companies are facing a wave geopolitical turbulence, regulatory changes and technological disruption.
By David Kirkpatrick • June 8, 2017 -
Apple opens NFC chip to developers for functionality beyond payments
Newly-announced iOS 11 will let developers expand NFC into personalized coupons, digital transit passes and more.
By Robert Williams • June 8, 2017
Previous
