American Express adds Amazon Alexa skill

Cardholders can access account balances and spending history via the voice-enabled digital assistant.

By Rob Williams • May 15, 2017

Google's Allo messaging app turns selfies into emojis

The new feature can create 563 quadrillion different faces.

By Rob Williams • May 15, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Starbucks app vulnerable to hacking, fraudulent charges

The app's popularity and use of gift cards make it an attractive target. 

By Rob Williams • May 15, 2017

Budweiser sends off Derek Jeter with celebratory digital video spot

"This Bud's for 2" is airing on the beer brand's social media pages, as well as via a paid digital campaign, as the former Yankee shortstop's number is retired. 

By David Kirkpatrick • May 15, 2017

Dunkin' Donuts taps influencer for graduation cap decorating tips

The chain partnered with a social media influencer on content to inspire graduation cap decorators.

By Natalie Black (Koltun) • May 15, 2017

Apple buys AI company Lattice Data

The acquired company specializes in using artificial intelligence to turn dark data into structured information.

By David Kirkpatrick • May 15, 2017

How marketers can weather influencer marketing's messy puberty phase

A lack of structure, overcrowdedness, inflated expectations and, yes, opportunity are all apparent as the space booms.

By Peter Adams • May 15, 2017

How an auto dealership drives sales with a chatbot

Feldman Automotive Group partnered with Valassis to develop a Facebook ad and chatbot to find qualified nearby leads and encourage in-person visits.

By Ken Magill • May 15, 2017

Pepsi flaunts Snapcodes in summer giveaways

Packaging marked with a special code unlocks a mobile game, lenses and filters.

By Rob Williams • May 12, 2017

Twitter signs exclusive multiyear NFL live content deal

As Amazon takes over streaming for regular season games, the sports organization's old digital partner is handling off-the-field duties that look a lot like TV programming.

By David Kirkpatrick , Peter Adams • May 12, 2017

Edmunds brings car-buying research to Amazon Alexa

The voice-enabled virtual assistant's value rises with each company that develops a skill.   

By Rob Williams • May 12, 2017

Mashable rolls out vertical video content series

Launch partners for the new Reels product include Sprint and McDonald's.

By Rob Williams • May 12, 2017

Estee Lauder, DFS Group partner for WeChat virtual trial promo

Facial recognition technology within the messaging app lets users try on and share different looks. 

By Chantal Tode • May 12, 2017

Google: Video is the fastest growing programmatic direct category

Impressions with the format grew 6.5x faster than those for display ads, according to a new report.

By David Kirkpatrick • May 12, 2017

M&M's turns Times Square into an interactive 'ARcade' for new flavor

Users of the AR app Blippar scanned billboards to access vintage arcade games on their mobile devices.

By Peter Adams • May 12, 2017

Facebook adds tools to measure offline lead generation

The social media giant hopes to help marketers understand what drives transactions and boosts customer acquisition.

By Rob Williams • May 11, 2017

Swirl Networks, AccuWeather partner on mobile location marketing

Weather forecasts could help retailers customize in-store promotions.

By Rob Williams • May 11, 2017

Google connects mobile searchers to nearby events

Finding concerts, festivals and activities is now easier from a smartphone.

By Rob Williams • May 11, 2017

Snap spotlights command over millennials' attention amid stagnant Q1 growth

CEO Evan Spiegel also suggested he's unfazed by competition from Facebook.

By Peter Adams • May 11, 2017

IAB: 44% of viewers find ads during digital video programming less intrusive

There's been a fundamental shift in the way Americans watch TV over the past two years, the industry group's research found.

By David Kirkpatrick • May 11, 2017

Vertical video: It's not just for Snapchat anymore

The format has spread to Facebook, Instagram and top publishers, offering brands a way to enhance the consumer experience, writes AdColony's Jeff Hackett. 

By Jeff Hackett • May 11, 2017

Jolly Rancher offers finals week diversions on Twitter Moments, Snapchat Discover

Sponsored and curated content highlight some of the ways students relieve stress during exams.

By Chantal Tode • May 11, 2017

Can the Echo Look accelerate Amazon's push for apparel dominance?

The e-commerce company taps the latest Alexa-enabled device to personalize clothing recommendations and drive sales.

By Corinne Ruff • May 11, 2017

Apple Pay purchases jump as China's Alipay, WeChat enter US

Apple's mobile payment app is tied with PayPal as a favorite among iPhone users, but they face growing outside competition. 

By Rob Williams • May 10, 2017

Pebble Beach Resorts enlists IBM's Watson for mobile tour guide

The California golf resort’s new smartphone app includes voice-activated digital assistance.

By Rob Williams • May 10, 2017