Google Analytics enhances AMP support

The changes should give marketers a more accurate understanding of how people are engaging with website pages.

By David Kirkpatrick • May 18, 2017

DoorDash updates app with AI food favorites, delivery tracker

Artificial intelligence is helping to boost orders by 25%.

By Rob Williams • May 18, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Kantar Millward Brown to measure offline results with geolocation data

A new partnership with Cuebiq will help the research firm boost its consumer behavior insights. 

By Rob Williams • May 18, 2017

Snap, Interpublic, R/GA name 8 startups for marketing tech studio

Funding and expert advice will go to companies focused on next-gen technology like sensory ads, customized videos and bots analytics. 

By Rob Williams • May 18, 2017

McDonald's beefs up UberEats delivery with 1,000 more restaurants

People in Los Angeles, Chicago, Phoenix and Columbus, Ohio, can now get Big Macs delivered.

By Rob Williams • May 18, 2017

Coca-Cola loses another top marketing exec

SVP of strategic marketing and head of North America media operations Ivan Pollard is out immediately with no replacement amid continued restructuring.

By David Kirkpatrick • May 18, 2017

Why content marketing is going Hollywood

Brand storytelling is less of a trend and more of a necessity as consumers demand more entertainment and authenticity.

By David Kirkpatrick • May 18, 2017

Google outlines 'AI first' future powered by visual search, voice-driven commerce and more

A new product called Google Lens and expanded payments capabilities for Google Assistant took center stage at the tech giant's I/O keynote. 

By Peter Adams • May 18, 2017

Coca-Cola targets users based on photos they share on social media

Image recognition helps the brand find audiences better than search history.

By Rob Williams • May 17, 2017

HTC's squeezable smartphone aims for one-handed ease

The U11 can perform nine different functions by squeezing its sides.

By Rob Williams • May 17, 2017

Study: What mobile location data says about Gen Z's brand preferences

These young consumers are frequent visitors to Jimmy John’s and Chipotle, suggesting fast food chains could benefit by marketing to them. 

By Chantal Tode • May 17, 2017

Amazon's Alexa will soon have opt-in alerts

AccuWeather and The Washington Post will be part of the first test group to feature notifications.

By Rob Williams • May 17, 2017

Facebook admits to overbilling on video carousel ads

The social network refunded advertisers whose clicks were measured incorrectly on mobile web browsers.

By Rob Williams • May 17, 2017

Pinterest expands visual search tech to ads

Extending the feature gives ads more relevancy by enabling them to show up adjacent to similar products that have been searched for. 

By Dan O'Shea • May 17, 2017

Audi, Volvo commit to Android Auto for next generation of cars

The integration means the operating system's navigation, streaming audio and communications will be built into the cars’ infotainment systems.

By David Kirkpatrick • May 16, 2017

AEG Presents names Fetch agency of record

The major concert promoter hired mobile-first agency Fetch to handle all digital media.

By Rob Williams • May 16, 2017

Carrefour, BNP Paribas team up for QR code payment app

France’s biggest hypermarket chain is set to accept Lyf Pay.

By Rob Williams • May 16, 2017

Report: Washington Post tests AR to enhance mobile content

The newspaper partnered with Audi to explore emerging multimedia storytelling in a new series on architecture innovation.  

By Rob Williams • May 16, 2017

Sony's 'Baby Driver' Snapcodes contest turns winning user submission into geofilter

This will be the first time a studio will showcase art from a Snapchat contest on a geofilter, according to Sony.

By Rob Williams • May 16, 2017

Snapchat broadens brands' AR, targeting opportunities in major update

Sponsored World Lenses, Audience Lenses and Smart Geofilters arrive as part of what might be the most significant revamp to the platform's suite of marketing tools.

By David Kirkpatrick • May 16, 2017

Kraft Heinz signs on as first sponsor for Time's new all-social food brand

Well Done, which spotlights trends, news, how-tos and recipes, comes paired with native integrations from Cracker Barrel Macaroni & Cheese. 

By David Kirkpatrick • May 16, 2017

QR codes are back! But are they really better than before?

Following their flameout several years ago, QR codes are having another moment as major platforms and brands get behind them.

By Chantal Tode • May 16, 2017

Wayfair enables photo-based visual product search

Using the retailer's AI-enabled “Search with Photo” feature, users can find products among its selection that are of a similar style to items they take pictures of with their mobile phones.

By Dan O'Shea • May 16, 2017

American Express adds Amazon Alexa skill

Cardholders can access account balances and spending history via the voice-enabled digital assistant.

By Rob Williams • May 15, 2017

Google's Allo messaging app turns selfies into emojis

The new feature can create 563 quadrillion different faces.

By Rob Williams • May 15, 2017