Snap-on device turns smartphone into 360 live-streaming camera

The Ion360 U lets users go live and share content directly to social media.

By Natalie Black (Koltun) • May 23, 2017

Red Bull TV expands music festival streaming on mobile app

A total of eight music festivals will be available to live stream from the brand's free service this summer.

By Rob Williams • May 23, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

GoPapaya app rolls out last-minute discounts for takeout

Boston diners can search for deals at nearby restaurants on their smartphones. 

By Rob Williams • May 23, 2017

Report: 45% of retailers expect to use AI within 3 years

The complexity of commerce could expand exponentially as technologies like AI drive more unified experiences.

By David Kirkpatrick • May 23, 2017

EMarketer: Snapchat, Facebook drive AR growth

Social media platforms serve as a gateway for more mainstream adoption of the emerging technology, especially on mobile devices.

By Rob Williams • May 23, 2017

Facebook puts 'Order Food' button on the menu

The social network is testing in-app food ordering powered by Delivery.com and Slice.

By Rob Williams • May 22, 2017

Google Assistant unveils app directory for easier discovery

The list categorizes apps by topic and boasts sample voice commands.

By Rob Williams • May 22, 2017

Firestone pits fans against racing legend Mario Andretti for social media challenge

Contest entrants can "race" Andretti in events like The Can Opener 500 and The Egg Peel 500 — which are exactly what they sound like.

By David Kirkpatrick • May 22, 2017

Lufthansa expands Snapchat engagement strategy offline

Piggybacking off a previous success, the German-based airline is using the platform to invite people to meet the crew in person.

By Natalie Black (Koltun) • May 22, 2017

GroupM names chief transformation officer to enhance agility

Lindsay Pattison will retain her role as Maxus CEO while handling CTO functions for the entire WPP-owned GroupM.

By David Kirkpatrick • May 22, 2017

Is Spotify on the hunt for acquisitions?

In preparation for going public, Spotify hired M&A specialist Sheila Spence as vice president of corporate development.

By David Kirkpatrick • May 22, 2017

VUI: How to design for an invisible interface

As voice user interfaces expand, Danielle Reubenstein of Possible Mobile addresses how to make experiences that are useful rather than annoying.

By Danielle Reubenstein • May 22, 2017

MLB adds in-app VR features to streamed broadcasts

The features will accompany games for viewers using Google's Daydream headset and the At Bat app.

By Rob Williams • May 22, 2017

Google pushes mobile video ad format for faster downloads

The search giant takes aim at Facebook's mobile ad dominance with a serious AMP upgrade.

By Rob Williams • May 22, 2017

Google for Jobs announced — and it's exactly what you think it is

The soon-to-be-rolled-out search feature will allow users to see various categories of job postings for top sites like LinkedIn, Glassdoor, Monster and others. 

By Ryan Golden , Valerie Bolden-Barrett • May 19, 2017

TeamDom, Virool launch vertical video ad studio

The feature lets brands create mobile ads with social media celebrities.

By Rob Williams • May 19, 2017

Wal-Mart CEO touts new mobile apps for helping in-store associates

The mass merchant now offers employees handheld devices to streamline inventory and stocking.

By Rob Williams • May 19, 2017

Twitter switches up privacy policy to share more user data

The social networking service also added more opt-out controls.

By Rob Williams • May 19, 2017

Spotify buys AI startup Niland

The music streaming service plans to improve music recommendations via artificial intelligence.

By Rob Williams • May 19, 2017

Study: 68% of diners don't like robots in restaurants

OpenTable's research found most diners want to use technology to get on a waiting list before arriving at a restaurant. 

By David Kirkpatrick • May 19, 2017

Verizon's go90 brings back Dunk League for 2nd season

After reaching 55.5 million viewers in its first go-around, the reality series' return will boast new mobile features. 

By Natalie Black (Koltun) • May 19, 2017

Study: Digital media ad spend up just 3% in April

The market has not yet rebounded from viewability and safety concerns, per a report. 

By David Kirkpatrick • May 19, 2017

Patreon creators to earn $150M this year

The membership services company for creators has more than one million patrons supporting publishers on YouTube and other platforms. 

By David Kirkpatrick • May 19, 2017

5 essential elements of every ABM campaign

A thoughtful approach to lead generation can pinpoint high-value audiences and bring about even higher ROI, writes Alexander Kesler of Infusemedia. 

By Alexander Kesler • May 19, 2017

8 city mobile apps driving citizen engagement

Many major cities have leveraged smartphones to communicate about everything from pets to potholes.

By Jackie Snow • May 18, 2017