Airbnb CMO issues call for more diversity in ad industry

The home-sharing site will utilize this year's Cannes Lions festival to recruit more women and people of color as traditional hiring means have come up short. 

By David Kirkpatrick • May 30, 2017

Study: Many smartphone sessions start without aim, giving retailers an opportunity

Nearly half of mobile sessions begin with no particular app in mind, while about 19% begin after users have received a push notification.

By Dan O'Shea • May 30, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Phillips 66 tests mobile app for nationwide rollout

The new app offers a station finder, loyalty points and a feature that lets drivers buy gas from their car’s on-board infotainment system.

By Rob Williams • May 30, 2017

What influencer marketing can draw from traditional media tactics

As brands continue to shift away from traditional advertising platforms, Ian Wu of Cheetah Mobile discusses how social media influencers can maximize ROI.

By Ian Wu • May 30, 2017

Interactive video ads: Strategies, struggles and soaring potential

Static video ads are far from dead, but their interactive counterparts are outperforming them on key measurements.

By Rachel Brown • May 30, 2017

Raise rolls out gift card-fueled mobile wallet app

Morphing its app into a mobile wallet will allow consumers to buy gift cards and redeem them in-store and online.

By Dan O'Shea • May 26, 2017

'Best Fiends' wants to be Hollywood's next 'Angry Birds'

Game developer Seriously Digital Entertainment debuts an animated short based on the popular mobile game.

By Rob Williams • May 26, 2017

Universal Pictures promotes 'The Mummy' with AR treasure hunt on Seek

The goal is to drive Seek users to theaters while tapping into the emerging augmented reality world.

By Rob Williams • May 26, 2017

Kik creates digital currency as basis for rewards engine

The messaging app will issue virtual money in an ‘initial coin offering' and reward users for interacting with bots and brands.

By Rob Williams • May 26, 2017

Instagram Stories tests app install, other direct response ads

The ad formats look beyond building brand awareness by including mechanisms for downloading apps and generating leads. 

By David Kirkpatrick • May 26, 2017

Facebook updates Instant Articles to work with Google AMP, Apple News

Changes to the mobile-optimized format help streamline content, but monetization issues might still give publishers pause.

By Rob Williams • May 26, 2017

IHOP saw foot traffic spike among mobile users during promotion

On the chain's pancake promotion day in March, nearby mobile users jumped 89%.

By Rob Williams • May 25, 2017

Pinterest pins monetization hopes on autoplay promoted video

Adidas, Procter & Gamble and Toyota are among the brands that have tested new options.

By Rob Williams • May 25, 2017

Facebook Live adds chat, joint video tool

The new interactive features arrive as the social media giant ramps up its focus on video.

By Natalie Black (Koltun) • May 25, 2017

Report: Snapchat offers discounts on ad placements

The photo messaging app is having a fire sale through mid-June to boost ad sales after major losses in Q1.

By Rob Williams • May 25, 2017

L'Oréal hosts Cannes broadcast via AR beauty app

YouCam Makeup app users can try 64 virtual looks featuring the beauty brand's products and tune in to the film festival.

By Rob Williams • May 25, 2017

Snapchat adds group Stories feature

Users can now create stories with specific friends within geofenced locations.

By Rob Williams • May 24, 2017

Twitter rolls out icebreakers for brand chatbots

Early tester Patrón Tequila is using cards to promote its ‘Bot-Tender’ that provides cocktail suggestions.

By Rob Williams • May 24, 2017

Study: Certain emojis in email subject lines boost read rates

When used appropriately, the icons can help trigger higher response rates than comparable text-only messages.

By Rob Williams • May 24, 2017

Warby Parker develops eye tests via mobile app

The once pure-play retailer is testing a new app allowing customers to confirm their vision prescriptions, but claims it isn't trying to replace eye doctors — yet.

By Dan O'Shea • May 24, 2017

J.C. Penney taps Lowe's exec to reboot marketing efforts

Marci Grebstein will take over as chief marketing officer in June, at a time when the retailer needs to step up its efforts to entice shoppers to visit stores.

By Daphne Howland • May 24, 2017

Facebook helps streaming video publishers better target ads

A new tool called Audience Direct gives access to user data like age, gender and location while allowing publishers to maintain control over inventory and ad tech. 

By David Kirkpatrick • May 24, 2017

Lancôme boosts mobile speed, sales with Google's progressive web app

The fast, app-like platform simplified mobile purchasing and led to a more than 50% boost in sessions and 17% rise in conversions.

By Natalie Black (Koltun) • May 24, 2017

Nando's tackled the inauguration with a bold campaign — and saw a 122% sales lift

"#Everyone is Welcome," a largely print and out-of-home declaration on inclusivity, went viral on social media thanks to its strong message. 

By Peter Adams • May 24, 2017

Instagram follows Snapchat into local Stories

Less than two months after Snapchat started a location-based Stories feature, Instagram follows suit.

By Rob Williams • May 23, 2017