Dunkin' Donuts enlists AI bot, real-time video stickers for National Donut Day

Digital sticker packs, Snapchat lenses and donut-themed emojis on Facebook and Kik are meant to drive customers to stores.

By Natalie Black (Koltun) • June 2, 2017

Study: Many adopt ad blockers to avoid ads, not bad user experiences

A new report runs counter to marketing industry wisdom that the biggest draws of ad-blocking technology are faster page speeds and less data usage.

By David Kirkpatrick • June 2, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Pizza Hut's Super Bowl promotion drove record transactions

Digital versions of popular pick ‘em casual betting games won sales for the brand. 

By David Kirkpatrick • June 2, 2017

T.J. Maxx's missed opportunity

Dan Slavin, ‎CEO and cofounder of CodeBroker, examines why the retailer's loyalty program is lackluster.

By Dan Slavin • June 2, 2017

4 biggest influencer marketing mistakes from Fyre Festival

Beyond being an all-around PR disaster, the event carries some important lessons for marketers, writes Kamiu Lee of Activate by Bloglovin'. 

By Kamiu Lee • June 2, 2017

Skype adds chat, messaging features in major mobile revamp

Microsoft takes aim at Snapchat and Facebook Messenger with the biggest Skype overhaul in 10 years.

By Rob Williams • June 2, 2017

Best Buy revamps smartphone shopping in-store, online

In response to mobile industry trends toward unlocked devices and prepaid service plans, the company is rolling out a redesign of its shopping experiences.

By Dan O'Shea • June 1, 2017

McDonald's adds UberEats delivery to 1,000 more locations

The feature is now available at more than 2,000 stores, and New York, Dallas and Seattle are among the latest cities to get $4.99 delivery.

By Rob Williams • June 1, 2017

Discover replaces live chat with messaging feature in mobile app

The new service maintains the continuity of banking conversations by keeping a record of past interactions.

By Rob Williams • June 1, 2017

PepsiCo's Propel taps fitness influencers for on-demand Pandora stations

The full campaign includes digital video on Propel's social media channels and cross-promotion with retailers including Albertsons, Safeway and Target.

By David Kirkpatrick , Peter Adams • June 1, 2017

Waze Carpool considers selling mobile app ads

The ridesharing app is seeking a revenue stream as it expands across California.

By Rob Williams • June 1, 2017

Meeker: Lines blur between ads, content, products, transactions

The venture capitalist’s highly anticipated annual trends report reveals several emerging mobile marketing opportunities. 

By Chantal Tode • June 1, 2017

Instagram offers ad placements linked to Facebook Messenger

By clicking on an ad to launch a text-based conversation, users on the photo-sharing app can directly connect with a business.

By Rob Williams • June 1, 2017

Study: Twitter tops social media platforms for world leaders

For everyone from Donald Trump to Pope Francis, the site is the central hub to stay connected online.   

By Peter Adams • June 1, 2017

Apple develops AI chip for advanced tasks

The news comes as the smartphone giant is expected to announce a voice-activated Siri Speaker soon.

By Rob Williams • May 31, 2017

Foursquare partners with Reddit for geolocation feature

Historically anonymous Reddit users now have the option to add location tags to posts.

By Rob Williams • May 31, 2017

Dunkin' Donuts integrates Masterpass with mobile app, loyalty program

In its latest mobile commerce move, the company is enabling Mastercard's digital payment service to be used to refuel customers' virtual loyalty cards.

By Dan O'Shea • May 31, 2017

Snap adds third-party partners to ensure brand safety

The company will work closely with measurement firms DoubleVerify and Integral Ad Science, which are both now members of the Snapchat Brand Safety Coalition.

By David Kirkpatrick • May 31, 2017

Study: App install video ads effective but underfunded

Marketers focused on driving app downloads are interested in interactive ads, yet they represent just 4% of budgets this year.

By Natalie Black (Koltun) • May 31, 2017

Bank of America tests car-buying app

New mobile features could help the bank reach a wider market of consumers seeking car loans.

By Rob Williams • May 31, 2017

Denny's goes On Demand with 24/7 digital ordering platform

Denny's On Demand includes social media integrations such as ordering through Twitter DMs and plans to introduce a branded Facebook chatbot.  

By David Kirkpatrick • May 31, 2017

8 big brands blazing a trail on mobile in 2017

Following a year when mobile experimentation seemed to lag, marketers have gotten their groove back over the past few months. 

By Chantal Tode • May 31, 2017

IDC: Global smartphone shipments to rebound strongly this year

Apple's next iPhone and Samsung's Galaxy update are leaders in driving growth.

By Rob Williams • May 31, 2017

Estée Lauder's upgraded mobile website features AR makeup

The cosmetics brand hopes to help consumers shop and try on makeup looks online.

By Rob Williams • May 30, 2017

Facebook makes stronger push to pharmaceutical marketers

The social network is hosting a health summit on June 6 and is adjusting its platform to sell more ads to drugmakers.

By Rob Williams • May 30, 2017