Mobile: Page
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Google Home is now shoppable
Past e-commerce efforts from the tech giant struggled to gain traction.
By David Kirkpatrick • Feb. 17, 2017 -
Snap partners with Discovery for 'Mythbusters,' 'Shark Week' spinoffs
The two recognizable series are arriving on the platform as it builds out its stable of TV-like content.
By David Kirkpatrick • Feb. 17, 2017 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Amazon, Google could turn digital assistants into phones
Both companies have voice-driven smart devices in homes already, but adding calling functionality comes with its own technology challenges.
By David Kirkpatrick • Feb. 16, 2017 -
ComScore gets MRC verified for mobile viewability across ad offerings
With the accreditation, the measurement firm aims to foster greater transparency and accuracy in cross-platform campaign planning.
By Peter Adams • Feb. 16, 2017 -
Snap Inc. aims for $22.2B valuation in IPO
New documents reveal Snapchat's parent expects to price its stock at $14 to $16 per share in its upcoming public debut.
By Chantal Tode • Feb. 16, 2017 -
Study: 87.5% of brand followers on Snapchat complete opened stories
As organic reach on the platform grows, brands are posting two times per week on average.
By David Kirkpatrick • Feb. 15, 2017 -
Facebook's latest video push includes autoplay sound, TV app
Making the social media giant’s videos easier to view on TVs is another shot across YouTube’s bow.
By Chantal Tode • Feb. 15, 2017 -
Google rolls out shareable places lists in Maps
After finding local businesses in Maps, users can save them to a list and then share them with friends via text, email or social networks.
By David Kirkpatrick • Feb. 14, 2017 -
The Washington Post brings experiential breaking news to Snapchat
The publisher has the first Discover channel to update multiple times each day with the latest news.
By David Kirkpatrick • Feb. 14, 2017 -
Deep Dive
More than a gimmick? How emojis might find lasting marketing appeal
Once decried as little more than a fad, emojis are increasingly being used to add nuance and richer context to brand messaging.
By David Kirkpatrick • Feb. 14, 2017 -
Facebook bows to pressure, commits to MRC verification
P&G recently made verification a condition of getting its business and now Facebook is falling in line.
By Chantal Tode • Feb. 10, 2017 -
Study: VR device shipments to reach 110M by 2021
The fastest growing category is expected to be standalone devices with a 405% growth rate.
By David Kirkpatrick • Feb. 10, 2017 -
Dunkin' Donuts sweetens Valentine's Day campaign via iMessage, Facebook Live
A growing number of brands are tapping Apple’s iMessage app for native mobile engagements.
By David Kirkpatrick • Feb. 9, 2017 -
Oreo dunks itself in digital via mobile, social and in-person activations
A new campaign leverages technology to make dipping a cookie in milk feel innovative and novel.
By Chantal Tode • Feb. 9, 2017 -
VR view blurs as Oculus stations close, few advertisers dive in
The news suggests progression for the technology is moving slowly.
By David Kirkpatrick • Feb. 9, 2017 -
YouTube rolls out mobile live streaming
The platform wants to help influencers make more money.
By David Kirkpatrick • Feb. 8, 2017 -
Marriott brings swipeable experiences, real-time messaging to its app
The hotelier's mobile app dynamically reflects in-venue users' current needs.
By David Kirkpatrick • Feb. 8, 2017 -
Huffington Post's new storybook feature looks a lot like Snapchat
Cribbing from the video messaging app has been popular in the social space. Will more publishers try to join in on the action?
By David Kirkpatrick • Feb. 8, 2017 -
Google streamlines access to real-time info in Maps
Information on nearby restaurants, traffic and local transportation can now be accessed from home screen tabs without the need to open an app.
By David Kirkpatrick • Feb. 7, 2017 -
Google changes AMP search links to publishers' URLs
The move comes after pushback suggesting Google's links were stealing traffic from publishers.
By David Kirkpatrick • Feb. 7, 2017 -
TV brands looking to extend reach, content turn to Snapchat
The Grammys and BBC's "Planet Earth II" are leveraging the youth-centric app for exclusive series.
By David Kirkpatrick , Peter Adams • Feb. 7, 2017 -
Deep Dive
8 digital marketing takeaways from Super Bowl LI
While it was an exciting game, the ads lacked punch despite marketers narrowing in on how best to leverage digital and get the most bang from their $5 million investments.
By David Kirkpatrick , Peter Adams , Chantal Tode • Feb. 7, 2017 -
WhatsApp beta tests live location tracking
Facebook recently ended exact location sharing on its main platform.
By David Kirkpatrick • Feb. 6, 2017 -
Toyota brought Snap Spectacles-wearing influencers to London event
It was reportedly the first time a car brand has tapped the wearable tech for a marketing campaign.
By David Kirkpatrick • Feb. 6, 2017 -
Snap Inc. partners with IPG's R/GA Ventures accelerator program
Up to 10 startups that are innovating in the mobile marketing space will participate.
By David Kirkpatrick , Peter Adams • Feb. 3, 2017
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