Facebook tests reactions in Messenger

Apps continue to find new ways to add nuance and richer context to messages. 

By David Kirkpatrick • March 6, 2017

Report: Revenue declines for agency holding groups as marketers look elsewhere

On average, Q4 revenue dropped 0.3% in North America for the major ad-marketing companies WPP, Omnicom, Interpublic, Publicis and Havas, as a group.

By Chantal Tode • March 6, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Study: 73% of economy hotel searches happen on mobile

A new report shines a light on the increasingly complex path-to-purchase for travelers. 

By David Kirkpatrick • March 3, 2017

Denny's cooks up Twitter meme, gets viral smash

Over 150,000 people have liked a "zoom in" tweet that hides a message about existential dread in a stack of pancakes.

By Peter Adams • March 3, 2017

Facebook Messenger update gives bot developers new tools

A persistent menu and more sharing capabilities are designed to enhance navigation and engagement. 

By David Kirkpatrick • March 3, 2017

Instagram Stories ads roll out globally

Unbundling ad buys from the Instagram feed points to the growing importance of Stories. 

By David Kirkpatrick • March 3, 2017

Foursquare puts its location-based technology into brands' own apps

Capital One, Retale and other brands are testing a new SDK to proactively engage mobile users when they visit more than 90 million locations worldwide. 

By David Kirkpatrick , Chantal Tode • March 3, 2017

UPDATE: Why the Snapchat IPO matters to marketers

Snap has the potential to re-shape the social and digital media space following its IPO, experts say. Or it could become just another app.

By Peter Adams , Chantal Tode • March 2, 2017

Everlane ends Facebook Messenger notifications

In a potential setback for the messaging platform, the online retailer — an early adopter — will revert to email-only transactional notifications for now.

By David Kirkpatrick • March 2, 2017

Some Google Cardboard VR apps exceed 1M downloads

Newly released data about the company’s AR and VR offerings come as marketers continue to question the need to jump in.     

By Chantal Tode • March 2, 2017

Not just stylish, Pizza Hut's 'Pie Top' sneakers can also order pizza

Only 64 pairs of the connected footwear are being given away, however. 

By David Kirkpatrick , Peter Adams • March 2, 2017

Google's new 'playables' format embeds apps inside of ads

A machine learning-powered video feature called auto-flip was also announced at this week's Games Developer Conference.  

By Peter Adams • March 1, 2017

Study: More Facebook users report declining use

But while users may not be engaging as frequently, the platform's reach remains impressive.

By David Kirkpatrick • Feb. 28, 2017

Olay taps AI for skin analysis, product recommendations platform

The global web-based beauty advisor purports to be the first to leverage deep learning. 

By Chantal Tode • Feb. 28, 2017

Google shares voice assistant across Android partners

The technology was previously only available on the company's own Pixel devices.

By David Kirkpatrick • Feb. 27, 2017

How Urban Outfitters leveraged location marketing for a 75% conversion gain

The retailer tapped five messaging tactics to drive results in a recent mobile campaign. 

By David Kirkpatrick • Feb. 27, 2017

YouTube, partner channels get new comScore mobile video measurements

With up to 70% of YouTube views happening on mobile devices, content's full reach is now better reflected. 

By David Kirkpatrick , Peter Adams • Feb. 24, 2017

Twitter tries to humanize customer service interactions

Brand profiles now let users know when they are messaging with a person rather than a bot.

By David Kirkpatrick • Feb. 23, 2017

Instagram allows multiple images, videos in one post

The shift points to the growing prevalence of app experiences built around multiple images that can be easily swiped through. 

By David Kirkpatrick • Feb. 23, 2017

Google expands Waze carpool feature in competitive move against Uber

The ride-hailing option will be added to additional cities following successful tests. 

By David Kirkpatrick • Feb. 23, 2017

Report: Snapchat IPO presentation gets chilly London reception

If investors are unconvinced by parent Snap Inc.’s pitch, stock value could disappoint and marketers could take a harder look at the platform.

By Chantal Tode • Feb. 22, 2017

Study: Messaging apps on the rise while social, video use shrinks

While overall usage is down year-over-year, apps offering broad, practical capabilities like personal assistance are growing.

By David Kirkpatrick • Feb. 22, 2017

Oreo sponsors first Oscars live streaming party, launches cookies into space

Two new efforts find the Mondelez International brand showcasing its dedication to innovative, digital-first initiatives.  

By David Kirkpatrick • Feb. 22, 2017

10 seconds or less: A primer on extra-short video marketing

As consumer attention spans shrink, marketers must compact creativity and a clear brand message into just a few seconds. 

By David Kirkpatrick • Feb. 22, 2017

What's WhatsApp up to? Cribbing from Snapchat

The Facebook-owned messaging app, which has over 1 billion users, just rolled out Stories-like features in France and the Netherlands, with plans to expand the product globally.

By David Kirkpatrick • Feb. 21, 2017