Growth outlook for wearables cut dramatically

Beyond early adopters, the technology has seen almost no traction.

By David Kirkpatrick • Dec. 22, 2016

Facebook voices commitment to audio with new live service

BBC World Service and Harper Collins are among the first to test Live Audio on the social platform. 

By Chantal Tode • Dec. 21, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Yahoo dumps travel assistant chatbot after just 6 months

Yahoo Radar launched over the summer as a competitor to services like Kayak, but the company is now urging users to delete the app.

By David Kirkpatrick • Dec. 21, 2016

Mobile marketing's recent growing pains promise more seasoned strategies in 2017

The year’s few successes included commerce and interactive content, but brands are still struggling to unlock mobile’s full potential. 

By Chantal Tode • Dec. 21, 2016

Sony Pictures skips theaters, debuts trailer for The Emoji Movie on mobile

The vertical video spot was created specifically for mobile users, and in-theater audiences had to wait an extra 24 hours before viewing it.

By David Kirkpatrick • Dec. 21, 2016

Universal Studios lets fans 'Sing' with Lumyer AR app experience

Promoting Universal's upcoming film, the campaign overlays music and animated characters to user selfies and videos.

By David Kirkpatrick • Dec. 20, 2016

Wal-Mart holiday videos hit more than 75M views on YouTube

Paid media and a holiday-themed channel are driving views for the retailer. 

By David Kirkpatrick and Chantal Tode • Dec. 20, 2016

Starbucks, Walgreens use Promoted Places on Google Maps for holiday marketing

As location data becomes more essential during key moments, brands are staking out their territory. 

By David Kirkpatrick • Dec. 19, 2016

Forrester: Brands should embrace third parties for content marketing

While in-house content programs have been a trend this year, new research shows only 9% of marketers currently plan to go this route. 

By Chantal Tode • Dec. 19, 2016

Report: Snapchat pricing $5M Super Bowl ad packages

Ad Age reported on a leaked sales deck suggesting Snapchat could score a big game touchdown with advertisers

By David Kirkpatrick • Dec. 16, 2016

Facebook Messenger debuts Snapchat-like camera, tests new AI features

Besides continuing to mimic Snapchat, the platform wants to bolster its early lead in chatbots.  

By Peter Adams • Dec. 16, 2016

Facebook prohibits 'disputed' posts from being promoted or made into ads

Posts deemed fake by third-party fact-checkers will be flagged. 

By Chantal Tode • Dec. 15, 2016

IAB addresses gap between marketing opportunities, know-how for messaging apps

Several key trends in digital marketing are driving the interest in messaging. 

By Chantal Tode • Dec. 15, 2016

Twitter finally debuts live video for users

Broadcasting immersive video in real-time from the platform’s apps is now possible. 

By Chantal Tode • Dec. 14, 2016

CMO Council: Nearly half of marketers have trouble bridging digital, physical efforts

Digital engagements are on the rise, but new research finds aligning those with physical marketing remains a concern.

By David Kirkpatrick • Dec. 14, 2016

Bacardi spins interactive DJ campaign on Instagram Stories

The effort, in partnership with hip-hop artist Swizz Beatz, puts users at the virtual turntables. 

By David Kirkpatrick • Dec. 14, 2016

Google beefs up Android IoT capabilities

By making it easier to build smart devices, the tech giant hopes to support the development of a far-reaching IoT ecosystem.

By David Kirkpatrick • Dec. 14, 2016

Facebook splits Oculus into 2 teams as VR tech accelerates

CEO Brendan Iribe steps down to take over the PC VR division while the other side will focus on mobile.

By David Kirkpatrick , Peter Adams • Dec. 14, 2016

Shazam brings music ID ability directly to Snapchat

Users can now identify and share music in-app as Snap looks to expand its reach.  

By David Kirkpatrick • Dec. 14, 2016

Facebook combines live, 360-degree video for more immersive real-time viewing

National Geographic kicks off the new feature with a Live 360 video from the Mars Desert Research Station. 

By Chantal Tode • Dec. 12, 2016

Nielsen, Foursquare team up for in-store measurement

The partnership is designed to help marketers tie digital campaigns to in-store actions based on Foursquare’s geolocation capabilities.

By David Kirkpatrick • Dec. 12, 2016

Twitter to kill off lead generation campaigns early next year

The company will shift its focus to improving other performance offerings. 

By Chantal Tode • Dec. 9, 2016

Facebook rolls out app marketing tools for the holidays

With app downloads peaking around the holiday season, the social media giant wants to help marketers optimize their approach.

By David Kirkpatrick • Dec. 9, 2016

NBC News' Twitter-driven Breaking News app is shutting down

Making money proved elusive, as several other news apps have also discovered. 

By Chantal Tode • Dec. 9, 2016

FCC under Trump could roll back some internet oversight

The Federal Communications Commission may take a radically different stance toward internet regulation starting next year. 

By David Kirkpatrick • Dec. 8, 2016