Mobile: Page 314
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Adblock Plus sets its sights on iPhones
The service, already available for Android, could soon be open to iOS-compatible browsers.
By Wendy Parish • April 22, 2015 -
Fear of 'mobilegeddon' inspired 4.7% increase in mobile-friendly websites
The much-anticipated switch in Google's results algorithm had the search giant's desired effect.
By Wendy Parish • April 21, 2015 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
No app needed: Google introduces push notifications within Chrome
Mobile users can opt-in to receive updates after visiting a website in the browser.
By Wendy Parish • April 21, 2015 -
Retrieved from Apple on March 10, 2015
Apple Watch's approaching launch date prompts more brands to create apps
American Airlines, ESPN, and BMW are among the companies entering the wearable advertising market.
By Wendy Parish • April 20, 2015 -
Mobilegeddon is upon us: Prepare yourselves and your sites
Google's search algorithm changes, taking effect today, favor web pages that are mobile-friendly.
By Wendy Parish • April 20, 2015 -
Foursquare's 'Pinpoint' will leverage location data to target cross-mobile ads
FedEx, Coors Light, AT&T, Samsung, and Land Rover are among the first brands to test out the new technology.
By Wendy Parish • April 14, 2015 -
Brands test out 3-D imagery in mobile ads
The new technology offers insight into what the future of mobile virtual reality could look like.
By Wendy Parish • April 14, 2015 -
Brands experiment with new Instagram carousel ads
Old Navy, Samsung, Showtime, and Banana Republic were among the first to try out the multi-photo advertisements.
By Wendy Parish • April 8, 2015 -
Responsive design helps mobile email conversions jump by 70%
Desktop conversion rates, however, fell by 4% during the same time frame.
By Wendy Parish • March 31, 2015 -
Smartphones dominate 3/4 of mobile market
Apple devices lead the pack in usage, with HTC products coming in last.
By Emily Peiffer • March 26, 2015 -
Localytics will use $35M funding to launch predictive app marketing
The investment is slated to help the firm improve targeting capabilities.
By Wendy Parish • March 25, 2015 -
Get ready publishers: Google's 'mobile-friendly' rankings are coming
If the search giant determines certain sites don't measure up, they could see a dramatic drop in traffic.
By Wendy Parish • March 25, 2015 -
ESPN encourages advertisers to combine digital and TV
The network's own research found a 160% increase in purchase intent by running multi-device campaigns.
By Wendy Parish • March 24, 2015 -
Mobile ad spending will double desktop by 2017
eMarketer predicts the newer format will reach $49.8 billion in two years.
By Wendy Parish • March 24, 2015 -
Brands take advantage of new Instagram Layout app
Victoria's Secret and Sephora created collage posts the first day of the launch.
By Wendy Parish • March 23, 2015 -
Mobile app Incubate creates digital time capsule
Brands are already interested in the new technology that schedules messages for up to 25 years in the future.
By Wendy Parish • March 23, 2015 -
Apple extends iAd automatic buying to iTunes Radio
The company's ownership of both the advertising network and streaming service gives it an edge over competitors.
By Wendy Parish • March 19, 2015 -
USDA
Why marketers should pay attention to FTC's interest in cross-tracking
The agency's upcoming workshop could be a springboard for legislation on the topic.
By Wendy Parish • March 18, 2015 -
Yahoo reports 3X more attention on native mobile ads
The company's research shows that transparency improves sponsored content performance.
By Wendy Parish • March 12, 2015 -
Instagram filters can reveal fashion retailers' hidden messages
Ted Baker offers users the chance to win prizes for deciphering content within photos on the app.
By Wendy Parish • March 12, 2015 -
LinkedIn's Sponsored InMail now offers 100% deliverability
Now, users will only receive advertisers' messages when they are signed in to the network.
By Wendy Parish • March 10, 2015 -
Retrieved from Apple on September 09, 2014
Deep Dive6 Apple Watch apps digital marketers should keep an eye on
Both developers and advertisers need to determine the best way to target the wearable tech.
By Wendy Parish • March 10, 2015 -
Facebook's 'Creative Accelerator' helps brands reach global mobile users
Representatives from the program work with companies to develop ads for devices with slower connections.
By Wendy Parish • March 10, 2015 -
Retrieved from Apple on September 09, 2014
Launch of Apple Watch creates new challenges for marketers
Industry experts say mobile advertisers will have to exercise restraint when producing content for the devices.
By Wendy Parish • March 9, 2015 -
Deep Dive
How phablets could shatter the rules of mobile marketing
Smartphones with massive screens are changing how people interact with mobile.
By Wendy Parish • March 8, 2015
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