Mobile: Page 335
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Obama's digital campaign sets precedent for marketers in all industries
The digital components to the Obama campaign changed not only the face of political races, but marketing campaigns in general.
By Wendy Parish • Jan. 24, 2013 -
Xaxis makes digital radio a viable advertising medium
Xaxis bring real-time bidding to digital radio for specific, targeting advertising.
By Wendy Parish • Jan. 23, 2013 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Instagram proves a valid marketing tool in 5 ways
Instagram allows marketers to reach fans in ways the fans prefer, with visuals and short messages.
By Wendy Parish • Jan. 23, 2013 -
Spam email faces extinction
As a result of spam filters and increased public awareness, the viability of spam email hit a five year low in 2012.
By Wendy Parish • Jan. 22, 2013 -
Booking.com uses Amsterdam ad agency to break into competitive US market
Booking.com, a travel lodging website, launches ad campaign to separate from colorful characters in other lodging website campaigns.
By Wendy Parish • Jan. 22, 2013 -
'Acqui-hires,' not acquisitions, focus for Yahoo CEO
Yahoo CEO Melissa Mayer will focus talent acquisitions, or acqui-hires, instead of large company acquisitions.
By Wendy Parish • Jan. 21, 2013 -
'Ad inbox' strives to reduce noise in mobile ads
LoopMe offers technology that collects targeted mobile ads into an "ad inbox" to reduce noise.
By Wendy Parish • Jan. 18, 2013 -
Mobile marketing still 'broken' says Sense Networks CEO
Sense Network CEO David Peterson discuss how far mobile marketing still has to go.
By Wendy Parish • Jan. 18, 2013 -
1 in 5 searches now done on mobile
RKG research group's Digital Marketing Report shows that mobile now represents 20% of the overall search market.
By Wendy Parish • Jan. 17, 2013 -
Pop Ad Agency bringing Advanced Publications into the digital age
Advanced Publications, parent company to Conde Nast, acquires the Seattle-based digital ad agency Pop.
By Wendy Parish • Jan. 17, 2013 -
Gracenote models advanced TV ads after Web
Gracenote, the tech firm behind Apple's iTunes music recognition software, moves into advanced TV ads.
By Wendy Parish • Jan. 16, 2013 -
Search marketing and big data hold 7 big shake-ups for you in 2013
Search marketers will face some challenges in 2013 with major changes from big players Facebook, Google, Amazon, and Bing.
By Wendy Parish • Jan. 16, 2013 -
New Facebook mobile ad product on its way, report says
An FBX mobile exchange would be highly desirable. But how would it work?
By Brian Warmoth • Jan. 15, 2013 -
Is Facebook's news feed about to get a design overhaul?
Josh Costine at TechCrunch claims to have seen a new look, and it's nothing like what Facebook's apps use right now.
By Brian Warmoth • Jan. 14, 2013 -
UPDATED: 'NRA'-named iOS game app launches
The move onto mobile devices is targeted at users over 4 years of age, and focuses on education initiatives.
By Brian Warmoth • Jan. 14, 2013 -
GetGlue and Viggle merger is off the table
There are apparently no hard feelings, but both companies will continue to operate independently.
By Brian Warmoth • Jan. 14, 2013 -
Pontiflex attracts $7.7 million for its lead-based mobile ads
Are they on to something big?
By Brian Warmoth • Jan. 13, 2013 -
Deep Dive
Most Read Marketing News of the Week: AP Twitter ads, Android and audio
Miss out on Marketing Dive's most popular news posts this week? Have a look and get caught up.
By Brian Warmoth • Jan. 11, 2013 -
California attorney general proposes mobile app guidelines
But will developers be motivated to listen and adhere to California's recommendations?
By Brian Warmoth • Jan. 11, 2013 -
Web browsing habits can now determine online radio ads
Pandora ads could start sounding a lot more like Amazon suggestions, thanks to a new deal in the audio world.
By Brian Warmoth • Jan. 10, 2013 -
New Adspert iPhone app opens up real-time AdWords options
But better yet, it's free to use.
By Brian Warmoth • Jan. 9, 2013 -
Chartboost attracts $19 million more for its mobile ad platform
With 300 million devices accessing its services, the company is hoping to get even bigger in the gaming space.
By Brian Warmoth • Jan. 8, 2013 -
InMobi acquires Overlay Media in significant mobile ad space play
Overlay is concerned with context awareness, not ads traditionally, but it now has InMobi under its roof.
By Brian Warmoth • Jan. 8, 2013 -
20% of Facebook ad spends now go to mobile, report says
And do you know how much more companies are willing to pay for mobile over desktop ads?
By Brian Warmoth • Jan. 8, 2013 -
Why playing a Ninja Turtle is like crafting a native mobile ad experience
Learning how to portray a theme park character may hold some insights for those want to craft better mobile ads for users.
By Brian Warmoth • Jan. 6, 2013
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