Mobile: Page 334
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Parents—the new hot market for mobile advertisers, app makers
Mobile marketers and app developers are aggressively going after parents of children 0-3.
By Wendy Parish • June 21, 2013 -
Elizabeth Regan/Marketing Dive
Amazon, Apple to Lock Horns in Court August 19th
For more than a year now, Apple has pursued Amazon in every legal channel in hopes of curtailing the digital retailer’s use of the term “Appstore” to market its store for Android applications. Last summer, Apple even suggested that Amazon is intentionally trying to trick and con...
June 20, 2013 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Does Apple Deserve Most Credit for Mobile Payments Explosion?
According to the latest industry estimates, mobile payment transactions are projected to reach $1.3 trillion by 2017. Playing a huge role in this development will be mobile POS systems that involve today’s top tablets and smartphones. As of early 2013, smartphones have reached fifty percent...
June 20, 2013 -
How Facebook's ad cuts impact advertisers
Facebook's recent move gives advertisers more simple and streamlined options.
By Wendy Parish • June 19, 2013 -
Broadbrand for all is top priority for FCC chairman nominee
Tom Wheeler said broadband for all will be his top priority in a statement before the Senate commerce committee.
By Wendy Parish • June 18, 2013 -
Study: Mobile ads offering rewards perform better
A recent study reveals rewards-based mobile ads receive a positive reaction twice as often as ads without rewards.
By Wendy Parish • June 17, 2013 -
Microsoft tablet ad pokes fun at Siri
In a spot for Dell's XPS 10 tablet, Microsoft makes fun of Siri to show comparisons to iPad.
By Wendy Parish • June 17, 2013 -
Summer blockbusters produce 6-sec trailers with Vine
Marketers like Regal Entertainment are utilizing Vine to fill seats of movie theaters this summer.
By Wendy Parish • June 16, 2013 -
Samsung seeking PR agency to unify brand across devices
Samsung has launched a PR agency review to help promote the electronics brand globally.
By Wendy Parish • June 14, 2013 -
Yahoo acquires GhostBird Software for mobile Flickr
Yahoo's acquisition of GhostBird will give Flickr more options for photos.
By Wendy Parish • June 13, 2013 -
Ford geofences Bonnaroo festival with mobile ads
The car maker geofenced the 700-acre festival grounds as part of its mobile marketing efforts.
By Wendy Parish • June 13, 2013 -
IBM rolls out ads that actually help people
IBM is joining in on the trend of advertising that actually serves a purpose.
By Wendy Parish • June 11, 2013 -
Pew research: 34% of Americans now own a tablet
Tablet owners are most likely to be suburban parents.
By Wendy Parish • June 10, 2013 -
Apple to unveil iTunes Radio—but can it compete with Spotify?
Apple is set to debut their music streaming service next week.
By Wendy Parish • June 10, 2013 -
Apple's YouTube loss was Google's massive gain
Here's what the move did for ad revenues.
By Brian Warmoth • June 7, 2013 -
Report: Digital media sales will surpass physical sales by 2017
PricewaterhouseCoopers predicts online and digital media purchases will rise by 4.8% a year through 2017.
By Wendy Parish • June 5, 2013 -
Twitter launches Vine for Android
Twitter has released an Android version of six-second video-sharing service Vine.
By Wendy Parish • June 4, 2013 -
Foursquare pilots paid promotions with small companies in NYC
In a bid to monetize its app, Foursquare is opening up paid promotions with a handful of small New York City business.
By Wendy Parish • June 4, 2013 -
How to prevent popcorn burning with Pop Secret Labs' new app
Another fun creation from Pop Secret Labs uses your mobile phone to prevent your popcorn from burning.
By Wendy Parish • June 4, 2013 -
Proctor & Gamble curbs bad ads with eye-tracking
Proctor & Gamble has partnered with eye-tracking firm Sticky to save money on ads that aren't seen.
By Wendy Parish • May 30, 2013 -
Poll: 57% of tablet owners prefer consuming content on tablets
Recent survey from media consultancy Mequoda Group found 23% of respondents preferred reading magazines on their tablets.
By Wendy Parish • May 29, 2013 -
Startup TripleLift offers Pinterest-inspired, scalable native ads
TripleLift sets out to replace banner ads with Pinterest-like advertising.
By Wendy Parish • May 29, 2013 -
Retailers who don't go digital may soon be extinct
Not embracing digital fast enough has been a death sentence for many retailers and these 13 statistics reveal a troublesome road ahead for retailers who don't adapt.
By Wendy Parish • May 29, 2013 -
BBC's new 'Perceptive Radio' adapts to listeners' surroundings
The BBC has developed the first-of-its-kind "Perceptive Radio" that provides content specific to each listener.
By Wendy Parish • May 23, 2013 -
Deep Dive
5 mobile startups marketers should watch in 2013
Mobile startups are hot right now, but not all have the same potential; here are 5 standout mobile startups to watch in 2013.
By Wendy Parish • May 22, 2013
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