How well is Microsoft's Windows 8 ad campaign working?

Microsoft has spent about $1.5 billion to promote Windows 8 that launched Oct. 26.

By Erik Hall • Dec. 10, 2012

Ads for Super Bowl live stream nearly sold out

The CBS live stream of the Super Bowl is selling ads aimed to offer a companion option for its television broadcast.

By Erik Hall • Dec. 10, 2012

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

App downloads up 500% for Amazon’s Appstore

Kindle Fire sales and Amazon’s work with app developers led to App Store success.

By Erik Hall • Dec. 7, 2012

Ads in iPad games get twice as many response as iPhones

Study by Chartboost shows iPad and iPod touch ads in games get a greater response than iPhone game ads.

By Erik Hall • Dec. 7, 2012

Nielsen finds Foursquare users up 118% year-over-year

Nielsen’s “Social Media Report 2012” shows Facebook and Twitter as the only mobile apps used more than Foursquare in July.

By Erik Hall • Dec. 6, 2012

AT&T Alert takes on Groupon via text messages

AT&T will begin sending offers and rewards to users who opt in in 2013.

By Erik Hall • Dec. 6, 2012

Yahoo's mobile talent search proceeds with OnTheAir deal

Apple and Google veterans will join Yahoo via OnTheAir, shedding some more light on the Marissa Mayer's ambitions.

By Erik Hall • Dec. 5, 2012

Verizon dumping Verizon Video for Viewdini

Verizon Wireless launched Viewdini in 2012 and is simplifying things for users by eliminating Verizon Video.

By Erik Hall • Dec. 5, 2012

Ads are now part of YouTube app for iOS 6

Google announced a native YouTube iPad app and updates for the iPhone 5 app. 

By Erik Hall • Dec. 5, 2012

New devices are not changing Web traffic volume

Chitika study says that iOS is holding steady at twice as much web traffic consumption of the Android devices.

By Erik Hall • Dec. 4, 2012

Google Venture gives $10 million to Adelphic for measuring mobile use

Adelphic uses 30 signals to recognize patterns and information about a given smartphone user, which led to investment from Google Venture.  

By Erik Hall • Dec. 4, 2012

The Daily powers down at News Corp.

Rupert Murdoch's attempt at an iPad news magazine runs aground, and to many, the announcement comes as little surprise.

By Brian Warmoth • Dec. 3, 2012

3 counterpoints to anti-mobile advertising arguments

The CEO of Adfonic thinks his company's real-time bidding services will play a role in giving mobile ads more value.

By Brian Warmoth • Dec. 2, 2012

FCC clarifies rules for mobile marketing text messages

A text message that confirms an opt-out request is allowed by the FCC.

By Erik Hall • Nov. 30, 2012

Google claims no antitrust violations as CEO meets with FTC

Google’s CEO has a meeting with FTC officials as the investigation winds down. 

By Erik Hall • Nov. 30, 2012

Android operating system takes over majority of total impressions

Google's Android operating system is up to 52% of total impressions in third quarter from 46% in the second quarter.

By Erik Hall • Nov. 29, 2012

Digital ad sales at newspapers show minimal growth

Newspapers have seen only 19% growth in digital ad sales the last six years.

By Erik Hall • Nov. 29, 2012

CEO Marissa Mayer addresses Yahoo's move away from Blackberries

The comments may hurt some feelings at RIM as she distinguishes between BlackBerry devices and smartphones.

By Brian Warmoth • Nov. 28, 2012

Microsoft tries to lure Gmail users to Outlook

Microsoft announces Outlook has momentum as it launches new features.

By Erik Hall • Nov. 28, 2012

HTC brings in new CMO to refocus its efforts

HTC tries to stem sliding revenues and shrinking margins by hiring Benjamin Ho for its top marketing role.

By Erik Hall • Nov. 28, 2012

Briabe Mobile goes after multi-cultural audience with new ad network

The network is going after Millenials, and brands including Pantene and Verizon Business have signed up.

By Brian Warmoth • Nov. 28, 2012

Apple, Chevy reach collaboration deal

Apple’s Siri is to be integrated in Chevy vehicles starting in early 2013.

By Erik Hall • Nov. 28, 2012

Black Friday online sales increased 20.7%

IBM Digital Analytics Benchmark releases a study showing strong iOS use on Black Friday. 

By Erik Hall • Nov. 27, 2012

Facebook office Android posters show off shifting attentions

Signs posted at Facebook's Menlo Park, Calif., office ask employees to consider switching to Android phones.

By Erik Hall • Nov. 26, 2012

Hulu Plus to be available on Wii U

Hulu Plus, Wii U collaboration seen more as second screen alternative rather than primary viewing platform. 

By Erik Hall • Nov. 21, 2012