- Privacy proponents are crying foul over Nielsen's new "topten" consumer app—which gives consumers to learn about the most popular TV, movies, books, songs, etc.—saying that the company is also using the app as a back door to collect data to sell to advertisers.
From the article:
"Users that create an account permit Nielsen to collect a user name, email, age, gender, zip code, and income (optional). If users elect, they can also link the app to their Facebook or Twitter account (Nielsen has data partnerships with both), which will give Nielsen additional information from the social sites. The company will also link the data it gets with other sources."