Google says paid search still helps when you rank #1 organically

Even if you rank #1 organically, you can double your clicks with paid search

By Ryan Willumson • March 27, 2012

Building Mobile Landing Pages That Succeed In Mobile Search

Inertia is always a problem when you’re starting something new. The start seems like a very tall wall, and we often make that wall taller by imposing a lot of requirements and parameters on what needs to be done. Mobile marketing must seem that way to a lot of companies, and as a res...

By Ryan Willumson • March 26, 2012

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Report: 25 Percent Of Paid-Search Clicks Will Come From Mobile By December

Marin Software has released “The State of Mobile Search Advertising.” It provides yet more evidence of how the search and paid-search markets are being profoundly affected by mobile devices.

By Ryan Willumson • March 26, 2012

Custom Content Spending Totaled $40.2 Billion in 2011

Custom video is an area of growth, according to survey released by the Custom Content Council and ContentWise.

By Ryan Willumson • March 22, 2012

What People Do Is The New SEO

This article is all about the lies we tell. I know everyone loves when a post starts this way, but SEO is not dead, or dying for that matter. 

By Ryan Willumson • March 22, 2012

Email deliverability took steep dive in 2011

Overall worldwide email delivery to inboxes declined in the second half of 2011, falling to a record low 76.

By Ryan Willumson • March 22, 2012

Firefox To Use Google Secure Search By Default; Expect More "Not Provided" Keywords To Follow

The popular Firefox browser is on track to use a secure method of searching Google by default, a change that will help prevent potential “eavesdropping” of what people are searching for. It will also further reduce the ability for publishers to know how people find their sites in Google — except for Google advertisers.

By Ryan Willumson • March 21, 2012

8 Ways to Drive Traffic to Your Site With Google+

Would you like to drive more traffic to your website?  With new enhancements from Google+, you can more easily accomplish just that!

By Ryan Willumson • March 21, 2012

Is Apple Is About To Launch A New Global Search Engine?

On the 23rd of February, Techcrunch followed by the Financial Times reported that Apple had paid $50 million to acquire a start-up called “Chomp”

By Ryan Willumson • March 20, 2012

Sony Mobile Communications debuts global ad campaign

Sony Mobile Communications debuted a global ad campaign for its Xperia smartphone called “Made of Imagination.” The campaign was developed by McCann Worldgroup and PHD, both London, and LBi, New York.

By Ryan Willumson • March 20, 2012

Digitas Wins eBay Digital Account After Lengthy Review

Two other shops -- Organic and Swirl -- competed in the finals. The original brief included social media, but Digitas will handle only digital creative and media. The budget is between $20 million and $30 million.

By Ryan Willumson • March 19, 2012

Pew Research finds mobile devices beginning to alter news consumption

Mobile devices are beginning to change the way news is being consumed in the U.S., according “The State of the News Media 2012,” a report from the Pew Research Center's Project for Excellence in Journalism.

By Ryan Willumson • March 19, 2012

One URL To Rule Them All For Mobile SEO

A core element of mobile SEO is to determine where the mobile content will reside in relation to that of the standard desktop orientated site. 

By Ryan Willumson • March 19, 2012

Preparing Your Search Program For Mobile In 2012

Between the rise of tablets and the continued proliferation of smartphones, 2012 is looking more and more like the year of mobile for search marketers. Neilsen reports the number of smartphone subscribers accessing the Internet on their phones has grown 45 percent since 2010 with the majority ...

By Ryan Willumson • March 2, 2012

James Murdoch surrenders title at News International

Following the phone hacking scandals at its newspapers in the United Kingdom, News Corp. announced that James Murdoch has given up his position as executive chairman of News International. Murdoch remains deputy COO of News Corp.

By Ryan Willumson • March 1, 2012

Vocus acquires email company iContact

Marketing software company Vocus Inc. has acquired email and social marketing company iContact Corp. for $91 million.

By Ryan Willumson • March 1, 2012