Mobile: Page 353
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SMB IT budgets rise 15%
The average annual IT budget for SMBs now stands at $152,000, up from the $143,000 previously reported for the second half of 2011 and the $132,000 reported for the first half of 2011.
By Ryan Willumson • May 9, 2012 -
Financial Mobile Ad Spend Up 314%
Millennial Media study: insurance brands led the way.
By Ryan Willumson • May 9, 2012 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
AKQA Reels In Verizon Wireless Digital Account
AKQA beat out Moxie, R/GA, SapientNitro, and others.
By Ryan Willumson • May 8, 2012 -
Nielsen: Smartphones Used By 50.4% Of U.S. Consumers, Android 48.5% Of Them
Nielsen today became the latest analyst house to call it for smartphones outnumbering more basic devices in the U.S.
By Ryan Willumson • May 8, 2012 -
CheetahMail adds real-time email customization
New York—Experian CheetahMail, the email marketing division of digital marketing company Experian Marketing Services, has added tools that allow for email content to be changed even after the emails have been sent.
By Ryan Willumson • May 8, 2012 -
Groupon Tries to Assuage Stockholder Fears
Groupon CEO Andrew Mason wants you to know everything is O.K. At least that's what he told stockholders today in a four-page letter that reads more like a plea to stay than a bold vision for the future.
By Ryan Willumson • May 7, 2012 -
It's Hard Out There for a Freelancer
Content network Studio One is launching a program to certify its freelancers in an effort to assure the production of high-quality content.
By Ryan Willumson • May 7, 2012 -
When & How Is The New Smartphone Bot Affecting Search Results?
Even though Google has launched a smartphone bot to improve mobile search results and the user experience on smartphones, it doesn’t mean that everything in mobile SEO has changed.
By Ryan Willumson • May 7, 2012 -
Delivery and deliverability debunked
I've been fielding a lot of questions lately about delivery. Sometimes the askers of these questions really mean deliverability. I take a deep breath, keeping in mind that most of the uninitiated still think they are the same thing, harmonize my chakras, and calmly correct them and help th...
By Ryan Willumson • May 6, 2012 -
How Facebook Makes Its Money
Can Facebook build a moneymaking engine as ruthlessly efficient as its social-networking products?
By Ryan Willumson • May 6, 2012 -
NBC Plans Olympic-Size Test of Digital Limits
Success -- in traffic numbers and ad sales -- could make NBC Sports the poster child for the promise of digital viewing.
By Ryan Willumson • May 6, 2012 -
Facebook Valuing Itself at Up to $96 Billion in IPO
Facebook and its holders plan to sell about 337.4 million shares at $28 to $35 each, according to a regulatory filing today.
By Ryan Willumson • May 3, 2012 -
Text Message Marketing Is Still a Thing
Thirty-three percent of those surveyed who don’t receive the marketing texts said they’d be somewhat interested in receiving them.
By Ryan Willumson • May 3, 2012 -
Zynga's New Ad Pitch for Draw Something: 'Draw This Brand'
With a direct-sales force that's been on the ground for a whole eight weeks, Draw Something is inserting advertisers' paid terms into the game for players to literally draw brands.
By Ryan Willumson • May 3, 2012 -
By Midyear: More Email Read on Mobile Than Desktop
If you don’t know how many of your subscribers are reading your emails on a mobile device and you don’t have a mobile email strategy, you’re about to miss out on the next gold rush.
By Ryan Willumson • May 3, 2012 -
T-Mobile CMO Cole Brodman to Depart
Weeks into a major brand refresh, the wireless carrier's chief marketer will leave this month, according to the company.
By Ryan Willumson • May 2, 2012 -
Bing Strips Down Results Page To Make Google Look Like "Search Overload"
This more relaxing, dare I say zen, design gives Google a more claustrophobic and exhausting feel by comparison.
By Ryan Willumson • May 2, 2012 -
Frustrated advertisers to Facebook: Take our money -- please!
With Facebook's huge IPO getting nearer, this is the sort of news that Mark Zuckerberg doesn't need to hear just now.
By Ryan Willumson • May 2, 2012 -
Mobile App Marketers Get New Tools From AdWords
Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week.
By Ryan Willumson • April 30, 2012 -
Google Street View Investigation Closed With $25,000 Penalty
Bloomberg reports that the Street View Wifi gathering investigation has now been officially closed after Google has agreed to pay $25,000. Google filed this with the Federal Communications Commission saying the U.S. Justice Department “would not pursue a case for violation of the Wiretap...
By Ryan Willumson • April 27, 2012 -
The Penguin Update: Google's Webspam Algorithm Gets Official Name
When Penguin rolled out earlier this week, it was called the “webspam algorithm update.”
By Ryan Willumson • April 26, 2012 -
Kraft Mobile App Downloads Triple Since Dropping Fee
Prior to the switch, the smart phone app had cost 99 cents per download since launching a few years ago.
By Ryan Willumson • April 25, 2012 -
NBC's Chuck Todd: Obama Beating Romney in Digital
Political analyst speaks with ClickZ about the web and this fall's election.
By Ryan Willumson • April 25, 2012 -
Results: Study on Executive Media Consumption Habits
Study finds that news is top mobile app, with 87% have installed a news app on their tablet and 75% had installed a news app on their smartphone.
By Ryan Willumson • April 25, 2012 -
Google Algorithm Update: Webspam
Matt Cutts: "The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines."
By Ryan Willumson • April 24, 2012
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