Digitas Wins eBay Digital Account After Lengthy Review

Two other shops -- Organic and Swirl -- competed in the finals. The original brief included social media, but Digitas will handle only digital creative and media. The budget is between $20 million and $30 million.

By Ryan Willumson • March 19, 2012

Pew Research finds mobile devices beginning to alter news consumption

Mobile devices are beginning to change the way news is being consumed in the U.S., according “The State of the News Media 2012,” a report from the Pew Research Center's Project for Excellence in Journalism.

By Ryan Willumson • March 19, 2012

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

One URL To Rule Them All For Mobile SEO

A core element of mobile SEO is to determine where the mobile content will reside in relation to that of the standard desktop orientated site. 

By Ryan Willumson • March 19, 2012

Preparing Your Search Program For Mobile In 2012

Between the rise of tablets and the continued proliferation of smartphones, 2012 is looking more and more like the year of mobile for search marketers. Neilsen reports the number of smartphone subscribers accessing the Internet on their phones has grown 45 percent since 2010 with the majority ...

By Ryan Willumson • March 2, 2012

James Murdoch surrenders title at News International

Following the phone hacking scandals at its newspapers in the United Kingdom, News Corp. announced that James Murdoch has given up his position as executive chairman of News International. Murdoch remains deputy COO of News Corp.

By Ryan Willumson • March 1, 2012

Vocus acquires email company iContact

Marketing software company Vocus Inc. has acquired email and social marketing company iContact Corp. for $91 million.

By Ryan Willumson • March 1, 2012