Facebook's revenue growth slows to 11% amid pandemic

Revenue climbed 10% during the first three weeks of July despite an advertiser boycott in response to its policies on hate speech.

By Robert Williams • July 31, 2020

Natural Light gives away 'Dorm From Home' with social media contest

With its latest stunt, the Anheuser-Busch brand looks to reach college students who face the possibility of spending the fall semester at home.

By Robert Williams • July 31, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

PetSmart gamifies reptile adoption with Snapchat AR quiz

An immersive lens includes a discount on a pet reptile to drive store foot traffic, which rose during the pandemic's early days as people stockpiled supplies.

By Robert Williams • July 31, 2020

Google's ad revenue falls 8% for 1st decline in 26-year history

YouTube eked out a 5.8% gain in ad revenue, while Alphabet's growing cloud computing business helped to offset bigger declines in ad sales.

By Robert Williams • July 31, 2020

Bumble matches with Babe Wine to cover moving costs for pandemic breakups

Instagram users can enter to have their moving costs covered by tagging and sharing photos of themselves "turning their breakup into a glow up."

By Robert Williams • July 30, 2020

Current events fuel higher consumer expectations, concerns for marketers

Three paradigm-shifting events have fanned consumers' wants and needs in 2020, driving higher expectations for 98% of brands, writes Brand Keys' Robert Passikoff.

By Robert Passikoff • July 30, 2020

Mobile marketing in EMEA maintains high growth despite pandemic, study says

The percentage of EMEA marketers who are allocating more than a quarter of their ad budgets to mobile rose to 49% this year from 40% in 2019. 

By Robert Williams • July 30, 2020

E.l.f., GT's Kombucha drive 5B views with TikTok hashtag challenges

Teaming with influencers, the brands ran separate efforts that went viral on the social video app.

By Robert Williams • July 30, 2020

Pepsi kicks off soccer quiz on Houseparty video chat app

Timed to the return of the Champions League, the Pepsi Football Trivia Deck has more than 250 questions for soccer fans to answer over a video call.

By Robert Williams • July 29, 2020

Gen Z, millennials drive growth in mobile video during pandemic, Snap study says

Three quarters of young consumers said they watched more video on their smartphones this year than in 2019, according to a Snap-commissioned study.

By Robert Williams • July 29, 2020

Chipotle unlocks free guacamole with SMS, social guessing game

The fast-casual chain is giving people a chance to win a year of free guacamole by guessing secret passwords in text messages. 

By Robert Williams • July 29, 2020

WSJ: Instagram lures TikTok creators to drum up buzz for Reels launch

As the social media rivalry heats up, Instagram is reportedly offering a hefty payday to creators who will post exclusively to its copycat service.

By Peter Adams • July 28, 2020

Buy on Google to go commission-free

At a time when more consumers are shopping online, the tech giant said it aims to make e-commerce more accessible for retailers of all sizes.

By Tatiana Walk-Morris • July 28, 2020

Ford plans 'Bring Back Bronco' podcast as famed SUV returns

Former NPR reporter Sonari Glinton will host the eight-part podcast that tells the history of the Bronco, including moments like the police chase of O.J. Simpson.

By Robert Williams • July 28, 2020

Popeyes urges fans to prank family members with autocorrect campaign

In a ploy to turn pizza lovers into fried chicken fans, the QSR is asking people to edit "pizza" into "Popeyes instead of pizza" using the autocorrect feature on smartphones.

By Robert Williams • July 28, 2020

Pandemic, protests disrupt Q2 ad spending on social media, study says

Last quarter saw several cross-currents for social ads, with several metrics indicating weaker demand even as ad spending gradually rebounded, per Socialbakers.

By Robert Williams • July 28, 2020

U.S. Bank to launch in-app voice assistant as pandemic boosts mobile banking

Debuting a voice assistant may provide better access to services for people with disabilities such as blindness.

By Robert Williams • July 27, 2020

Michelob Ultra gives NBA fans a way to virtually attend live games

A digital experience with Microsoft Teams is part of a sponsorship agreement that makes the AB InBev brand the NBA's official beer.

By Robert Williams • July 27, 2020

DSW's debut hashtag challenge on TikTok racks up 1.3B views

The shoe retailer enlisted five influencers to promote the #TooManyShoes challenge on the popular social video app.

By Robert Williams • Updated July 28, 2020

New York Times buys producer of 'Serial' podcast for $25M

The Times also formed a creative and strategic alliance with radio show "This American Life."

By Robert Williams • July 24, 2020

Microsoft's Xbox promotes gaming event with Snapchat AR lenses

The integration, inspired by video games announced at the Xbox Games Showcase, can help the tech giant engage a younger audience that's more likely to play video games.

By Robert Williams • July 24, 2020

Dunkin' creates new chief digital officer role as it doubles down on tech, mobile offerings

The position oversees digital marketing and media, consumer insights and IT transformation — areas seeing growing demand during the pandemic.

By Peter Adams • July 24, 2020

Twitter weighs subscription service amid drop in ad sales

Amid a 23% drop in ad revenue to $562 million in Q2, the platform's main priority is the rollout of a new product for companies to promote their apps.

By Robert Williams • July 24, 2020

NBCU's Syfy channel to host shoppable TV special

The interactive program focused on geeky items like graphic novels could help the network increase revenue while helping retail partners reach their target audience.

By Dianna Christie • July 24, 2020

Bumble boosts app installs with direct response ads on TikTok

The dating app increased installs by five times and decreased cost-per-registration by 64% after a campaign with popular TikTok influencers.

By Robert Williams • July 24, 2020