Nestlé, Danone join Ibotta's Earth Day campaign

Mobile shopping app Ibotta seeks to raise awareness about the environmental damage from paper coupons.

By Robert Williams • April 14, 2020

Promotion on the go: How to create a mobile marketing strategy

As mobile communication trends skyrocket, your brand’s mobile marketing strategy is key. Learn to develop and track mobile material suited to your product and budget.

By Brianna Mauk • April 14, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Walmart's grocery app downloads reach record highs

The retailer saw 460% growth in daily downloads, according to App Annie, while Amazon's growth by comparison was 20%. 

By Jessica Dumont • April 13, 2020

Search ad spending could plunge 29% in Q2 as marketers turn taps off

Typically safe during a recession, the channel faces distinct challenges due to the coronavirus pandemic, eMarketer found.

By Peter Adams • April 13, 2020

AppsFlyer: Pandemic drives revenue for 65% of app categories

After doubling their revenue since the last week of February, streaming apps saw a 35% decline during the week ending April 6.

By Robert Williams • April 13, 2020

Burger King quizzes students for free Whopper offer

Students who answer questions about school subjects can receive BK App codes for a free sandwich.

By Robert Williams • April 13, 2020

Universal's 'Trolls World Tour' streaming premiere gets help from Snapchat AR Lens

To support one of the first films to skip its theatrical release and debut via streaming, the lens is also available on desktop so users can decorate home video calls.

By Robert Williams • April 13, 2020

Quibi premieres livestreamed show on 'Fortnite'

The first episodes of "Punk'd" starring musician Chance the Rapper were first available in the game's virtual drive-in section.

By Robert Williams • April 13, 2020

Chipotle's CMO on how the brand quickly pivoted in response to coronavirus

Chris Brandt explains how the QSR changed its entire marketing plan in the past month, leading it to enlist Zoom and support healthcare workers.

By Chris Kelly • April 13, 2020

Pinterest adds new 'shop' tabs and curated style guides

The social platform made several upgrades to encourage shopping through its search function, as well as through user pins and boards.

By Tatiana Walk-Morris • April 9, 2020

Stella Artois hosts Instagram cooking show to support COVID-19 relief

"Stella Sessions@Home" will appear on Instagram's IGTV video streaming service Tuesdays through Fridays.

By Robert Williams • April 9, 2020

Burger King encourages people to be heroes by staying home

"Stay Home of the Whopper" salutes healthcare workers while pushing free delivery for housebound consumers.

By Dianna Christie • April 9, 2020

PlaceIQ buys FreckleIOT as location data industry consolidates

The acquisition will help PlaceIQ expand location data services to Canada.

By Robert Williams • April 9, 2020

Twitter tweaks privacy policy to share more user data with advertisers

Before the change, users had a setting to prevent Twitter from providing non-public personal information such as a smartphone's device identifier and ad engagement data.

By Robert Williams • April 9, 2020

Spotify expands self-serve ad platform worldwide

As part of the global expansion, the platform updated its interest-based and real-time ad targeting and expanded its menu of calls to action.​

By Robert Williams • April 9, 2020

Snapchat supports COVID-19 relief with AR Lens

The augmented reality feature lets people scan a dollar bill or other currency to donate to the World Health Organization's COVID-19 relief fund.

By Robert Williams • April 8, 2020

Chinese mobile users delay buying 5G phones, study says

Uncertainties about COVID-19 have dampened plans for big-ticket purchases, signaling how the pandemic may dent global 5G adoption this year.

By Robert Williams • April 8, 2020

CNN acquires Canopy, maker of personalized news app Tonic

The deal comes as the cable news network has reportedly been working on a fresh digital content platform.

By Dianna Christie • April 8, 2020

Quibi hits only 300K downloads on first day

According to Sensor Tower, the total was a fraction of the 4 million downloads Disney+ racked up on its release day in November.

By Robert Williams • April 8, 2020

Moviebill, Regal debut AR game as COVID-19 keeps theaters closed

The companies plan to release immersive games and entertainment for mobile users throughout the summer.

By Robert Williams • April 8, 2020

Consumers aren't adopting mobile wallets, even during the pandemic

Mobile wallets accounted for a small portion of eligible transactions, despite the coronavirus outbreak, according to a PYMNTS.com report.

By Tatiana Walk-Morris • April 7, 2020

Trojan asks consumers to slide into its Twitter DMs

Touting the joys of staying home during the pandemic, the condom brand is giving away products on Twitter and is sponsoring a Spotify playlist.

By Robert Williams • April 7, 2020

Buffalo Wild Wings sponsors H-O-R-S-E matchup on Twitch

The livestreamed competition is the first in a series that the restaurant chain plans for its Twitch channel.

By Robert Williams • April 7, 2020

Foursquare merges with location data rival Factual

While COVID-19 currently limits people's movements, the combined companies will be well positioned for growth when the pandemic subsides and people return to everyday activities.

By Robert Williams • April 7, 2020

Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief

The company will donate marketing expertise and resources, including reallocating paid media and leveraging its agencies, for the April 18 event.

By Dianna Christie • April 7, 2020