Podcast audience grows 16% to 104M US listeners, survey finds

About 37% of consumers aged 12 and older are podcast listeners, while 75% of all respondents are aware of the format.

By Robert Williams • March 20, 2020

TikTok opens programmatic ad inventory to Trade Desk in Asia-Pacific countries

PepsiCo is the first advertiser to access the viral video app's inventory with a campaign for Lay's in Thailand.

By Robert Williams • March 20, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook suspends AR approvals amid coronavirus threat

The social media giant is working with its contractors to send reviewers home, where they can't approve or publish new AR effects.

By Robert Williams • March 20, 2020

Global ad spend growth retracts in response to coronavirus, eMarketer says

The revised forecast for the advertising industry assumes the virus will be contained in the coming months and that the Olympics will occur.

By Dianna Christie • March 20, 2020

HTC pivots to host annual conference in VR

As more industry events are canceled due to the pandemic, the smartphone company's virtual show demonstrates how businesses can quickly adjust.

By Dianna Christie , Natalie Black (Koltun) • March 20, 2020

Comscore, Kargo implement new brand safety tools addressing coronavirus

Marketers are looking to steer clear of advertising around pandemic-related content, which is creating a conundrum for publishers.

By Peter Adams • March 19, 2020

Coronavirus spurs drastic change in social media ads, study says

The number of hand-washing photos surged 600% in a week, while ads showed a 30% drop in the use of "human connection" imagery.

By Robert Williams • March 19, 2020

Popsugar plans free workout app as coronavirus disrupts routines

Once the crisis abates, the women's lifestyle brand ​could convert users into paying subscribers or develop another revenue model to keep it free and ad-supported.

By Robert Williams • March 19, 2020

Lay's weaves brand into Snapchat series 'Endless'

The snack brand will appear in the show and in six-second commercials alongside star and influencer Dylan Jordan.

By Robert Williams • March 19, 2020

3 strategies for strengthening brands amid coronavirus uncertainty

A virtual town hall hosted by the ARF suggested that sharpening brand mission could be crucial, and that tech developments in areas like 5G will accelerate.

By Peter Adams • March 18, 2020

Coronavirus boosts mobile usage in China, Italy

TikTok surged to a record week of 3 billion hours in total usage in China, App Annie found.

By Robert Williams • March 18, 2020

Starbucks tests mobile payments with Bakkt cryptocurrency

The coffee chain is piloting a program to accept Bakkt Cash among a limited group of customers.

By Robert Williams • March 18, 2020

'Pokémon Go' tweaked for indoor play during coronavirus pandemic

Niantic quickly adjusted its location-based AR app to allow in-home gameplay as people stay indoors.

By Robert Williams • March 18, 2020

Apple fined $1.23B in France on antitrust charges

France's competition authority says the iPhone maker masterminded a distribution cartel with wholesalers and barred distributors from lowering prices.

By Robert Williams • March 18, 2020

Hired drives higher click-throughs with LinkedIn's new personalized Conversation Ads

As mobile messaging grows, LinkedIn is building more two-way conversation capabilities into its advertising offerings.

By Dianna Christie • March 18, 2020

Grocery apps see record downloads during coronavirus outbreak

Instacart, Walmart Grocery and Shipt saw 218%, 160% and 124% lifts, respectively, in average daily downloads compared to last month.

By Tatiana Walk-Morris • March 17, 2020

Fairway tames store lines with a skip-checkout app

The grocer has promoted the tool, beefed up staffing and added servers to process orders. At one Manhattan store, around 30% of transactions come through the app.

By Jeff Wells , Jessica Dumont • March 17, 2020

Report: Instagram plans to sell ads on IGTV video app

Instagram started asking video creators to partner on tests of ad inserts that would help them monetize their content, unnamed sources told Bloomberg.

By Robert Williams • March 17, 2020

7-Eleven adds cash-to-digital payments in Latin America

In partnership with fintech provider Arcus, the convenience chain is giving customers in the region another reason to visit its stores.

By Robert Williams • March 17, 2020

Chipotle tackles social distancing with virtual hangouts on Zoom

As the coronavirus keeps people apart, the chain is hosting online events to bring them together, with guests like Colton Underwood from "The Bachelor."

By Robert Williams • March 17, 2020

Apps will drive 25% of e-commerce traffic by 2020 holidays, study says

App commerce firm Poq found app downloads jumped 42.2% during Cyber Week 2019 compared to the prior year.

By Tatiana Walk-Morris • March 16, 2020

AppsFlyer: Gaming apps to boost install ad spending to $31B this year

The Asia Pacific region will remain the biggest market for app install advertising at $16.9 billion, though its growth is set to be the slowest among major areas.

By Robert Williams • March 16, 2020

Pepsi highlights Wild Cherry, Vanilla flavors with TV, Giphy campaign

An extension of Pepsi's "That's What I Like" platform, the effort focuses on products created after fans called for separating Cherry Vanilla into two flavors.

By Dianna Christie • March 16, 2020

EMarketer: Coronavirus will slow 2020 ad spending growth to 7%

Revised estimates are mostly based on the outbreak's effects on ad spending in China, potentially foreshadowing what may occur in other parts of the world.

By Robert Williams • March 16, 2020

TikTok is the biggest advertiser on Snapchat, study says

The viral video app made up 4.4% of Snapchat's ad revenue last year, ahead of companies such as Coca-Cola, Disney, Mars and Pepsi.

By Robert Williams • March 16, 2020