Mobile: Page 83

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    Kon Karampelas
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    Report: TikTok tests CTA ads to share revenue with influencers

    Brand advertisers who are seeking more ways to measure the effectiveness of their influencer campaigns may be interested in the new ad format.

    By • May 1, 2020
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    Iven, William. (2014). [Photograph]. Retrieved from Pixabay.
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    Apple's services revenue offsets falling iPhone sales

    Mixed results have several implications for mobile marketers, though the iPhone maker didn't offer guidance for the rest of the year due to the pandemic.

    By • May 1, 2020
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Starbucks sustainable cups
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    Courtesy of Starbucks
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    Starbucks to rev up marketing as US stores gradually reopen

    Using a "monitor and adapt" strategy, the chain will spend within its 2020 advertising budget but squeeze those efforts into an accelerated schedule.

    By • May 1, 2020
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    Brian Warmoth
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    Tostitos gives salsa dancing lessons with Mario Lopez on Instagram Live

    The PepsiCo chip brand will raise money for pandemic relief with a Cinco de Mayo livestream.

    By • May 1, 2020
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    Alex Haney / Unsplash
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    Facebook's Q1 ad revenue rose 17% even as ad prices slumped

    Usage grew during the pandemic, masking a drop in sales that saw the average purchase price of ads down 16% in the quarter.

    By • April 30, 2020
  • A still of Taco Bell's limited-time At-Home meal kits unveiled for Cinco De Mayo on April 30, 2020
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    Courtesy of Taco Bell Corp.
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    Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus

    One is leaning into an influencer-led TikTok activation, while the other is translating its experiential expertise to an at-home environment.

    By • April 30, 2020
  • Lavazza, Arsenal sponsor AR experience for soccer fans
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    Courtesy of Blippar
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    Lavazza, Arsenal sponsor AR experience for soccer fans

    The web-based experience is a sign that AR developer Blippar has maintained operations following a rocky period that landed it in administration.

    By • April 30, 2020
  • L'Oréal rolls out first beauty AR lenses on Snap's desktop app
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    Courtesy of Snap
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    L'Oréal rolls out 1st beauty AR lenses on Snap's desktop app

    Compatible with video calling software like Zoom or Google Hangouts, the immersive lenses feature brands such as Garnier, Lancôme and Maybelline.

    By • April 30, 2020
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    Getty Images
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    Top brands may lose $400B in value during pandemic

    Apparel, airline, bank and hotel brands may lose 20% of their value, while e-commerce, media and telecom categories have a chance to make gains.

    By • April 30, 2020
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    Spotify
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    Spotify taps Anchor to let people turn video chats into podcasts

    A new video-to-audio conversion tool works with platforms such as Google Meet, Zoom, Skype, FaceTime, Twitch and Instagram Live.

    By • April 29, 2020
  • Screen from Shapermint's Mother's Day campaign retrieved on April 29, 2020
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    Courtesy of Shapermint
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    Shapermint's influencer-led Mother's Day campaign sees 7M views on social media

    The direct-to-consumer brand's #MakeTheCall effort urges people to connect with their moms while maintaining a safe distance during the pandemic.

    By • April 29, 2020
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    Freestocks.org via Pexels
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    App push notifications hit highest open rate in 4 years, study says

    Businesses increased increased app push notifications by 16% and saw direct open rates that were 22% higher in March.

    By • April 29, 2020
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    Pixabay
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    Google ad revenue rises 10%, masking slowdown from pandemic

    Describing Q1 as a "tale of two quarters," CFO Ruth Porat said advertising sales were strong in January and February before falling in March.

    By • April 29, 2020

  • How the COVID-19 pandemic is pushing brands to connect digitally

    Retailers are quickly pivoting to emphasize mobile technology and virtual appointments to keep their businesses operational.

    By Tatiana Walk-Morris • April 29, 2020
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    unsplash/freestocks
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    Opinion

    What Twitter's #SafeHandsChallenge is teaching marketers

    UGC campaigns can be hard to crack, but when done well can offer major value in driving advocacy across categories, writes 360i's Marie Goldstein.

    By Marie Goldstein • April 29, 2020
  • A demo of Shopify's new consumers shopping app Shop, which debuted on April 28, 2020
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    Courtesy of Shopify
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    Shopify unveils consumer shopping app as e-commerce booms under coronavirus

    Putting a spotlight on local merchants, Shop leverages Shop Pay for transactions and Arrive to track online orders. 

    By • April 28, 2020
  • Zynga words with friends
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    Retrieved from Zynga on April 28, 2020
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    Zynga offers Amazon Prime members free 'Words With Friends' content

    Game players who belong to Amazon Prime can now access features like mystery boxes and exclusive tile styles.

    By • April 28, 2020
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    Kon Karampelas
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    Sprinklr adds TikTok to customer experience platform

    Sprinklr's customers can manage their ad campaigns on Facebook, Twitter, Pinterest, Snapchat, LinkedIn and TikTok in one place​.

    By • April 28, 2020
  • Chiquita lets Spotify users unlock music playlists, branded prizes
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    Courtesy of Chiquita
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    Chiquita lets Spotify users unlock playlists, branded prizes

    Consumers can listen to music and a podcast and win prizes by scanning codes on its iconic blue banana stickers.

    By • April 28, 2020
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    Yext Inc.
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    Snapchat pilots 'first commercial' video takeover ads

    AT&T is among the marketers to test the platform's non-skip video ads that appear before the first show people watch each day.

    By • April 28, 2020
  • Burger King offers free food for scanning QR codes, sharing video chats
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    Retrieved from Burger King on April 27, 2020
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    Burger King links TV ad with QR code to offer up free Whoppers

    In a pair of offers, the QSR urges mobile users to scan a QR code that appears in TV ads and asks them to share screenshots of video calls with friends.

    By • April 27, 2020
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    Getty Images
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    Bloomberg lets brands repurpose social media ads for its mobile sites

    A new self-service tool called Boost gives marketers access to the business news provider's premium ad inventory and tracking features.

    By • April 27, 2020
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    Snapchat
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    Snapchat camera marketing comes into focus during quarantine

    Interactive lenses have helped organizations like Rituals Cosmetics and the WHO connect with users who are ready to interact, a Snap executive said in a recent webinar.

    By • April 27, 2020
  • 'Fortnite' sees record 12.3M attendees for virtual rap concert
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    Retrieved from Travis Scott on April 27, 2020
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    'Fortnite' virtual rap concert draws record 12.3M attendees

    The hit game let players buy virtual outfits, gear and other accessories as part of its partnership with rapper Travis Scott.

    By • April 27, 2020
  • Facebook unveils video chat features for its apps
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    Courtesy of Facebook
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    Facebook revamps video chat features across its app suite to rival Zoom

    Messenger Rooms will let up to 50 people participate in group video calls, and small- and mid-sized businesses can soon charge money for access to livestreamed events.

    By • April 27, 2020