Mobile: Page 87
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Frank's RedHot livestreams game show against Super Bowl
Donnie Wahlberg will challenge Twitter users to a game of "Spin the Bottle" for a chance to win a grand prize of $36,500.
By Robert Williams • Jan. 30, 2020 -
Ryan Reynolds' Mint Mobile touts free offer during Super Bowl
Instead of spending more than $5 million on a TV ad, the prepaid carrier is offering three months of free service to people who sign up during the game.
By Robert Williams • Jan. 30, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Doritos lets mobile fans create Super Bowl dance videos with AI app
The snack brand looks to inspire TikTok dance videos with its big game ad starring Lil Nas X and Sam Elliott.
By Robert Williams • Jan. 30, 2020 -
Apple reports record profit on iPhone rebound
However, the tech giant said the coronavirus outbreak in China might disrupt its supply chain and dampen sales this year.
By Robert Williams • Jan. 29, 2020 -
Amazon leads in social media reaction to Super Bowl teasers
Overall, fewer Super Bowl ad teasers have been released in advance of game day so far, but social sharing and commenting are up from 2019.
By Robert Williams • Jan. 29, 2020 -
Tums' Super Bowl contest has fans rate their heartburn with blue dot emoji
Instead of airing a pricey ad, the counterprogramming strategy could ride game day buzz and engage viewers who "second screen" on mobile devices.
By Robert Williams • Jan. 29, 2020 -
Mtn Dew brings 'Shining'-inspired Super Bowl campaign to social media
The PepsiCo brand is extending its big game effort with Instagram, Snapchat and TikTok elements.
By Robert Williams • Jan. 29, 2020 -
How Pringles' 'Rick and Morty' tie-up stretches far beyond the Super Bowl
In a broader campaign, the Kellogg marketer is pushing into new areas like San Diego Comic-Con and integrating with a "Pocket Morty" mobile app.
By Peter Adams • Jan. 29, 2020 -
1-800-Flowers revamps app with AR bouquets, Venmo payments
Ahead of Valentine's Day, the flower delivery service relaunched its desktop website as a progressive web app for easier smartphone browsing.
By Robert Williams • Jan. 28, 2020 -
Hyundai unveils TikTok video short to support Super Bowl campaign
The carmaker's video stars former "Saturday Night Live" cast member Rachel Dratch completing the popular #onedayafterwatching challenge.
By Robert Williams • Jan. 28, 2020 -
Estée Lauder, Sephora unveil shoppable AR makeup try-ons on Pinterest
Pinterest's new Try On feature works with Lens, the image-sharing app's visual search tool.
By Robert Williams • Jan. 28, 2020 -
Microsoft invests in mobile ad startup aimed at kids
SuperAwesome, which lets marketers buy ads that are based on context and not personal data, works with brands like Mattel, Hasbro and NBCUniversal.
By Robert Williams • Jan. 28, 2020 -
Opinion
One size does not fit all for brands in music
As brands begin to enter the music vertical, it's important to recognize that tactics must be strategically aligned with objectives, says Momentum Worldwide's Glenn Minerley.
By Glenn Minerley • Jan. 28, 2020 -
Yelp rolls out restaurant health score popup notifications
Following a pilot in San Francisco, the review site has launched the feature in Chicago and Los Angeles to flag restaurants with the worst health inspection violations.
By Alicia Kelso • Jan. 27, 2020 -
Retailers see 42% of online sales from mobile devices, study says
Almost two-thirds of retailers said they're integrating mobile tech into e-commerce, but only 14% described themselves as a "mobile-first" organization.
By Robert Williams • Jan. 27, 2020 -
'Overwatch,' 'Call of Duty' leagues to stream exclusively on YouTube
Activision Blizzard's partnership with Google is another blow to rival platform Amazon Twitch.
By Robert Williams • Jan. 27, 2020 -
Google reconsiders paid search redesign amid criticism
The mid-January redesign of paid search results on desktop obscures the difference between ads and organic results, according to critics.
By Dianna Christie • Jan. 27, 2020 -
Macy's partners with Zola on wedding registry
The move comes as the department store continues to close physical stores and rethink its digital operations.
By Tatiana Walk-Morris • Jan. 24, 2020 -
Wegmans' updated app gets a thumbs down from shoppers
A clunky coupon feature and slow load times are among the most common complaints, but the retailer says upgrades will roll out over the coming months.
By Krishna Thakker • Jan. 24, 2020 -
Courtesy of The Home Depot
Home Depot boosts engagement 238% with customer identification
The home-improvement chain reduced friction on customer inquiry pages with the help of mobile marketing firm Vibes and Infutor.
By Robert Williams • Jan. 24, 2020 -
K-Y's racy Instagram challenge seeks 'chief pleasure officer'
The brand of intimate lubricants will review selfies where users make suggestive faces to select someone to fill the post for a year.
By Robert Williams • Jan. 24, 2020 -
Tinder, Pandora lead gains in app subscriptions
In Sensor Tower's ranking of non-gaming apps by revenue, Google One appears in the top 10, suggesting that subscription revenue is diversifying beyond dating and streaming.
By Robert Williams • Jan. 24, 2020 -
Bloomberg: TikTok owner seeks US CEO to potentially oversee app's advertising
News of an executive search arrives as more marketers are warming to TikTok's product offerings, including a reported self-serve ad platform.
By Peter Adams • Jan. 23, 2020 -
Cody Boteler/Marketing Dive
Placer.ai raises $12M to expand location data services
The company is seeking to expand in the high-growth industry of collecting location data from mobile consumers, a practice that has alarmed privacy advocates.
By Robert Williams • Jan. 23, 2020 -
52% of retailers will boost 2020 social media ad budgets, study says
Facebook, retailers' biggest priority, has added more e-commerce features to better woo these marketers.
By Robert Williams • Jan. 23, 2020
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