Kroger's self-serve ad platform addresses attribution challenge with sales data

By letting advertisers view online and in-store sales data on the platform, the retailer aims to bring more transparency into the ad buying process.

By Dianna Christie • Feb. 14, 2020

Android could surpass iOS in app revenue this year, Liftoff says

Advertising on Android apps is less expensive than on iOS apps, while engagement rates for video ads are similar on the platforms.

By Robert Williams • Feb. 13, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Dessert brand Gü links social, DOOH ads for music-minded Valentine's campaign

Noble Foods' U.K. company will select tweets swapping its name in instead of "you" in famous song lyrics to display on a billboard at Waterloo Station.

By Robert Williams • Feb. 13, 2020

IHeartMedia unveils ad marketplace for podcasts

The iHeartPodcast AdSuite looks to offer a variety of ad formats and customization tools for marketers as investments pour into the channel.

By Robert Williams • Feb. 13, 2020

FTC eyes stricter rules on influencer marketing

The agency is seeking comments on whether there needs to be tougher penalties on companies for not disclosing paid endorsements.

By Robert Williams • Feb. 13, 2020

New breed: How the Westminster Kennel Club figured out TikTok

Ahead of its annual dog show, the 143-year-old brand added the buzziest social media platform to its arsenal.

By Chris Kelly • Feb. 13, 2020

Denny's pilots Yelp Store Visits to measure physical store foot traffic

The platform also introduced Showcase Ads, a video-centric format for national marketers to highlight seasonal promotions.

By Robert Williams • Feb. 12, 2020

Study: Mobile gamers prefer DTC brands over retailers

Consumers are more likely to engage with an in-app rewarded ad than a social media sponsored post, according to a Tapjoy survey.

By Robert Williams • Feb. 12, 2020

Jack in the Box unveils 'Sonic the Hedgehog' tie-in on Snapchat

The fast-food chain teamed with Paramount Pictures on an AR game based on the upcoming movie.

By Robert Williams • Feb. 12, 2020

Instagram overtakes Facebook in audience of top 50 brands, study says

Consumer interactions with brands on the social platforms fell during the holiday quarter, even among popular industries like fashion.

By Robert Williams • Feb. 12, 2020

T-Mobile, Sprint close on $26B merger

This marks the creation of the New T-Mobile and the end of John Legere's run as CEO.

By Chris Teale • Updated April 1, 2020

Upland buys Localytics for $67.7M to expand mobile app analytics

ESPN, Fox and The New York Times are among the companies that use the Localytics platform, which is integrated with 37,000 apps on more than 2.7 billion devices.

By Robert Williams • Feb. 11, 2020

Pepperidge Farm plays Oscar dress-up on social with Milano cookies

The brand decorated cookies with the "most iconic looks" of the night and posted them to Twitter and Instagram.

By Robert Williams • Feb. 11, 2020

Papa John's returns to Snapchat with Valentine's AR lens

Last year, more than 25% of Snapchat users who swiped up on the chain's AR lens ordered a Valentine's Day pizza.

By Robert Williams • Feb. 11, 2020

Quibi commands advertising spotlight at sold-out Oscars show

ABC reportedly charged up to $2.8 million per 30-second spot, up from last year's average of $1.98 million.

By Peter Adams • Feb. 10, 2020

Freemium game developer Glu Mobile returns to profitability as revenue rises 18%

The developer, best known for mobile game "Kim Kardashian: Hollywood," is showing signs of rebounding from setbacks as several newer titles boost engagement.

By Robert Williams • Feb. 10, 2020

Horizon Media tests verification tech from Location Sciences

After discovering about 25% of initial campaign impressions were delivered to customers more than 300 miles away from a targeted location, Horizon worked to improve accuracy and efficiency.

By Robert Williams • Feb. 10, 2020

TikTok, Apple Search rival duopoly in ROI for app marketers, study says

Smaller companies also performed well, demonstrating their ability to outperform ad giants Facebook and Google in niche markets​.

By Robert Williams • Feb. 10, 2020

7-Eleven tests cashierless store at Texas HQ

The convenience store and Amazon Go are testing the waters of cashierless commerce as startups look to scale similar technology.

By Tatiana Walk-Morris • Feb. 7, 2020

Quibi gives gamers chance to win spot on esports team

The mobile video app's "FaZe Up" reality show will let winning gamers join the FaZe Clan, which boasts 85 influencers on a variety of platforms.

By Robert Williams • Feb. 7, 2020

Twitter's ad revenue rises 12% as users reach 152M

The social network's user growth beat estimates, setting the stage for ad sales growth. 

By Robert Williams • Feb. 7, 2020

Coors Light's anti-Valentine's Day push supports dog adoption via SMS

By texting a special code and a picture of their adoption receipt, the first 1,000 eligible smartphone users will be given $100 to cover new pet costs.

By Robert Williams • Feb. 7, 2020

Pinterest debuts verified merchant program after 46% revenue jump

The platform will let approved brands and retailers participate in new shopping experiences in an effort to convert passive users into active buyers.

By Robert Williams • Feb. 7, 2020

The 7 best Super Bowl social plays

TikTok made a splash around the game, but other platforms remained key tools for marketers looking to ensure their campaigns live on after the final whistle.

By Chris Kelly • Feb. 7, 2020

Acura unveils 'Beat That' racing game on web, Facebook Instant Games

Social sharing features prominently in the effort, including GIFs that players can use to create a customized game in Giphy Arcade.

By Robert Williams • Feb. 6, 2020