Oreo's Most Stuf cookies return with pop-ups, TikTok challenge

A multichannel campaign also includes a sweepstakes, OOH elements, limited-edition products and "retailtainment" activations in select stores.

By Robert Williams • Jan. 14, 2020

Paramount debuts virtual makeup try-ons for 'Like A Boss' promo

The AR activation ties into the film, which tells the story of two friends who start a beauty company that's taken over by a cosmetics mogul.

By Robert Williams • Jan. 14, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Taco Bell deploys AI for in-app personalization

A Certona partnership will let users see customized menu recommendations and offers based on preferences and other criteria like weather and location.

By Lauren Manning • Jan. 14, 2020

Sephora, Rent the Runway aim to unlock social's growing commerce opportunity

Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.

By Peter Adams • Jan. 14, 2020

How Starbucks uses AI to counter mobile's isolating effect

At NRF's Big Show, CEO Kevin Johnson shared why the chain is embracing artificial intelligence to compensate for some of mobile's downsides.

By Chantal Tode • Jan. 14, 2020

Albertsons will roll out Pinterest recipe integration

Shoppers can scan special tags and access the retailer's Pinterest page with the full recipe and products available in the store, the company announced at NRF's Big Show.

By Krishna Thakker • Jan. 13, 2020

In-store mobile tech draws repeat shoppers, study finds

Mobile payment apps remain much less popular than credit and debit cards for in-store payments.

By Robert Williams • Jan. 13, 2020

Gimbal gives mobile users more control of location data

The mobile engagement company released an app that lets consumers opt out of sharing geographic information with third parties that could be used for ads.

By Robert Williams • Jan. 13, 2020

How Target and Reebok reinvigorated loyalty with a data-driven playbook

Marketing executives at NRF's Big Show dished on how taking a hard look at the numbers led to difficult — but necessary — decisions in devising a turnaround.

By Peter Adams • Jan. 13, 2020

Casper's IPO filing discloses risks of social influencer marketing

The direct-to-consumer startup said a bad product review from a social influencer could adversely affect its reputation and diminish its brand value. 

By Robert Williams • Jan. 13, 2020

Smart speaker ownership hit 60M US adults in 2019

Households with smart speakers own an average 2.6 devices, up from 2.3 a year earlier.

By Robert Williams • Jan. 10, 2020

Mastercard app highlights loyalty rewards with AR portals

Immersive 3D portals showcase cardholder features such as shopping and loyalty rewards.

By Robert Williams • Jan. 10, 2020

Natural Light offers free beer to anyone reaching drinking age

The beverage brand will repost pictures of 21st birthday celebrations on social media each month throughout 2020.

By Robert Williams • Jan. 10, 2020

Study: Facebook Gaming's livestream growth outpaces Twitch, Mixer

However, Twitch was still the most popular platform with 61% of the gaming livestream market, according to StreamElements and Arsenal.gg.

By Robert Williams • Jan. 10, 2020

P&G sponsors launch of Seneca Women's female-focused podcast network

As the number of podcasts multiplies, the network wants to ensure that women's voices are being represented.

By Dianna Christie • Jan. 10, 2020

Puma lifts ad recall 180% with new Spotify podcast ad tech

For the first time, the audio platform provides data on ad impressions, reach and frequency, along with users' anonymized device and demographic data.

By Robert Williams • Jan. 9, 2020

Quibi introduces tech for combining horizontal and vertical viewing

T-Mobile subscribers will receive the streaming service bundled with their cellular plans, while Google is working to optimize it for Pixel smartphones.

By Robert Williams • Jan. 9, 2020

Panera hires Phyllis from 'The Office' to address angry tweets

Actress Phyllis Smith read comments from disgruntled customers after the chain pulled onion soup from its menu.

By Robert Williams • Jan. 9, 2020

Google boosts Assistant with device scheduling and text reading tech

A new feature called Scheduled Actions will let people preset their smart home electronics like coffee makers, lighting and thermostats.

By Robert Williams • Jan. 8, 2020

Twitter adds video to Promoted Trends takeover ads

Users will see Promoted Trend Spotlight ads the first two times they tap on the Explore tab each day. 

By Robert Williams • Jan. 8, 2020

Sally Beauty recruits influencers in brand, app upgrade

The retailer's new motto, "Unleash Your PROtential," highlights its goal of helping consumers with salon-quality makeovers at home.

By Robert Williams • Jan. 8, 2020

Delta revamps mobile app as 'digital concierge' travel hub

An expanded integration with Lyft lets travelers use frequent flyer miles to pay for rides.

By Robert Williams • Jan. 8, 2020

AR and VR will drive omnichannel 2.0

As access and adoption rise, immersive tech has the potential to bridge the gap between store and home, writes Nielsen Global Connect's John Tavolieri.

By John Tavolieri • Jan. 8, 2020

Almost all retail apps leak personal data, security firm warns

Until retailers' apps can be trusted, people should delete them from their phones, per NowSecure.

By Daphne Howland • Jan. 7, 2020

Amazon broadens in-car services with major Alexa expansion

The e-commerce giant is collaborating with carmakers, gas stations and tech firms to give drivers more voice-powered services.

By Robert Williams • Jan. 7, 2020