Lay's teams with 'The Voice' on weekly trivia, new flavors

The effort to weave in trivia suggests that marketers still have a desire to reach consumers in this way despite HQ Trivia's recent closure.

By Dianna Christie • Feb. 25, 2020

Ikea pushes Swedish dreams in National Sleep Awareness Month promotion

An in-store sleepover, Giphy content and a sweepstakes with Fooji are part of the latest extension to the retailer's sleep-themed marketing.

By Dianna Christie • Feb. 25, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Amazon unveils new tech-powered grocery brand in Seattle

Mobile Marketer's sister publication Grocery Dive got an inside look at Amazon Go Grocery, the e-tailer's newest store that harnesses checkout-free tech.

By Jeff Wells • Feb. 25, 2020

KFC France jumps on buzz of Kanye West, Kim Kardashian visit

The fast-food chain customized a bucket of chicken featuring lyrics that mention KFC and erected a plaque commemorating the celebrities' visit.

By Dianna Christie • Feb. 24, 2020

Facebook is paying people to record their voices

The social network wants voice recordings to improve its speech recognition technology.

By Robert Williams • Feb. 24, 2020

Paramount unveils 'Sonic' emoji with Baidu

Digital content inspired by the movie "Sonic the Hedgehog" is available in the Chinese search giant's Facemoji Keyboard.

By Robert Williams • Feb. 24, 2020

Google removes 600 apps from Google Play to reduce ad fraud

Cheetah Mobile, the biggest company banned from Google Play, said its ability to attract new users and generate revenue will be adversely affected.

By Robert Williams • Feb. 21, 2020

Spotify partners with Resident Advisor on local music events

Users of the streaming audio app will see event listings for performances based on their favorite artists and listening history.

By Robert Williams • Feb. 21, 2020

McDonald's beefs up branded merch with Quarter Pounder products, including scented candles

Quarter Pounder Fan Club merchandise, which includes T-shirts, mittens and a heart-shaped locket, will be unveiled on Instagram as it becomes available.

By Dianna Christie • Feb. 21, 2020

Mucinex's latest TikTok challenge boasts more than 560M views

The cough medicine enlisted a team from "So You Think You Can Dance" to choreograph dance moves for its #BeatTheZombieFunk challenge.

By Robert Williams • Feb. 21, 2020

Twitch will boost monthly users 14% to 37.5M this year, eMarketer predicts

The Amazon-owned livestreaming platform will continue growing to hit 47 million viewers by 2023, according to the researcher.

By Robert Williams • Feb. 21, 2020

Pepsi links gamified AR to packaging, social as part of global soccer push

Users who scan QR codes can activate virtual versions of stars like Lionel Messi and Paul Pogba and pit them in a game of keepie uppie.

By Peter Adams • Feb. 20, 2020

Instacart aims to cultivate online community with new Shop Talk hub

Weaving in features from social platforms, such as badges and micro-rewards, the grocery delivery company is encouraging continued participation.

By Robert Williams • Feb. 20, 2020

Sea Shepherd creates AR documentary to highlight dolphin plight

The immersive content demonstrates how commercial fishing hurts a protected species.

By Robert Williams • Feb. 20, 2020

GasBuddy adds 'deal alerts' to highlight cheap gas

App users can personalize their deal alerts through its network of relationships with fuel, consumer and lifestyle brands.

By Robert Williams • Feb. 20, 2020

Jameson asks Twitter users to vote for their favorite St. Patrick's Day bar

Teaming again with musician Anderson .Paak, the Pernod Ricard brand will host a holiday celebration in the state with the most votes.

By Robert Williams • Feb. 20, 2020

Facebook tests Pinterest-like app for saving and sharing photos

The social network's new product experimentation team quietly released Hobbi in several markets outside the U.S.

By Robert Williams • Feb. 19, 2020

Guinness taps Nick Offerman for St. Patrick's Day social push

For every selfie posted to Instagram of the foamy "mustache" consumers get while drinking the beer, the Diageo brand will donate $1 to the Guinness Gives Back Fund.

By Robert Williams • Feb. 19, 2020

Sally Beauty asks fans to choose its first influencers

As part of a rebrand and nationwide campaign that aims to reach consumers directly, the brand continues its push to create its first team of ambassadors.

By Robert Williams • Feb. 19, 2020

YouCam features runway beauty trends via AI, AR tech

The augmented reality beauty company teamed up with PRIV to highlight makeup looks from Fashion Week. 

By Tatiana Walk-Morris • Feb. 18, 2020

Absolut Vodka urges drinkers to 'sex responsibly'

The Pernod Ricard spirits brand donated money to a nonprofit group as people shared its campaign focused on consent via social media.

By Robert Williams • Feb. 18, 2020

Facebook cancels marketing summit amid coronavirus fears

Coupled with the shutdown of Mobile World Congress in Barcelona, the news sends a potentially worrying signal for marketing events this year. 

By Robert Williams • Feb. 18, 2020

HQ Trivia shuts down as investors withdraw support

The game's closure brings an end to a tumultuous two-and-a-half-year history for the pioneer of livestreamed video.

By Robert Williams • Feb. 18, 2020

Domino's taps Norm from 'Cheers' to promote new pickup feature

An ad integrates classic footage from the TV show to stoke consumers' nostalgia and highlight tech that knows customers' names. 

By Dianna Christie • Feb. 18, 2020

Uber's new phone-booking feature lets riders ditch the app

In an attempt to appeal to older users, the mobile feature uses SMS messaging to share trip receipts and driver's license plate information.

By Cailin Crowe • Feb. 14, 2020