Facebook quietly bought a startup to bring live video shopping to Marketplace

Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.

By Peter Adams • Dec. 20, 2019

Mobile location data practices scrutinized in NY Times exposé

The newspaper publisher obtained a leaked dataset from sources at a location data company who were alarmed at how the data might be abused.

By Robert Williams • Dec. 20, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

L'Oréal's Garnier blends hair color try-ons with Google Lens

Some Walmart locations will have in-store displays to demonstrate how to use the AR- and AI-powered service.

By Robert Williams • Dec. 20, 2019

Study: 94% of free mobile games have in-game ads as developers fortify strategies

Concerns that ads degrade the user experience continue to ebb amid growing acceptance among hardcore gamers, not just casual ones.

By Robert Williams • Dec. 20, 2019

Coke, McDonald's logos deliver AR content via Snapchat Scan

First launched in April, the visual search feature is being piloted by two major marketers.

By Robert Williams • Dec. 20, 2019

Survey: Restaurants need to add mobile ads, payments and apps to the menu

AdTheorent's "Dining Trends Report" concludes that a robust mobile marketing strategy is crucial for restaurants to connect with customers and drive sales.

By Robert Williams • Dec. 19, 2019

Amazon, Apple and Google agree on smart home tech standards

The tech giants partnered with the Zigbee Alliance to develop a better way for connected devices to talk to each other.

By Robert Williams • Dec. 19, 2019

Chipotle offers to pay delivery fees on anything

The QSR celebrates college football's bowl season with a Twitter contest.

By Robert Williams • Dec. 19, 2019

Winter wonderland: Giant Food Stores pilots augmented reality game

The program, called Snowflake Search, lets kids and adults find hidden characters throughout the store and collect reward points along the way.

By Krishna Thakker • Dec. 19, 2019

Marketers will prioritize mobile, web development talent in 2020

The demand illustrates an evolution that's taking place across industries.

By Valerie Bolden-Barrett , Kate Tornone • Dec. 18, 2019

Coke leverages Google's search data to prove the holiday spirit grows stronger

A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season.

By Peter Adams • Dec. 18, 2019

Ad fraud rate reaches 26% on Android apps, study says

Invalid traffic is highest for apps registered in China that run programmatic ads.

By Robert Williams • Dec. 18, 2019

'Phantom of the Opera' debuts Broadway show skill for Alexa

For the first time, fans can search for tickets and buy them through Amazon Pay and Telecharge using voice commands.

By Robert Williams • Dec. 18, 2019

Universal Music releases dual-phone video for Post Malone on Spotify

The vertical videos for the song "Circles" are divided into two parts that are synchronized to show a continual story when phones are placed side by side.

By Robert Williams • Dec. 18, 2019

Burger King dishes free Impossible Whoppers to delayed holiday flyers

Anyone whose flight is delayed between Dec. 18 and Dec. 30 can download the burger chain's app and input their travel details to receive a coupon.

By Dianna Christie • Dec. 18, 2019

Walmart partner Whisk launches multiplatform app

The updated program lets users search or add recipes, share shopping lists across devices and order groceries for delivery via Amazon Alexa and Google Assistant.

By Jessica Dumont • Dec. 17, 2019

Snickers kicks off EA's Madden NFL esports tournament

The Mars candy will star in highlight packages and branded studio segments during the Madden NFL 20 Club Championship on Twitch, YouTube and ESPN's mobile app.

By Robert Williams • Dec. 17, 2019

'Star Wars' starships invade the skies in Samsung mobile campaign

The Samsung Members app lets Galaxy smartphone owners see geolocated AR content inspired by "The Rise of Skywalker."

By Robert Williams • Dec. 17, 2019

Dior lights up holiday collection with 1st Instagram makeup filter

Unlike other virtual try-ons that demonstrate cosmetics to mobile consumers, Dior Makeup's face filter adds a fireworks effect to selfies.

By Robert Williams • Dec. 17, 2019

'Top Gun' pilots Snapchat's new trailer reaction lens

Paramount Pictures is letting users share and virtually decorate their responses to a new preview for "Top Gun: Maverick."

By Robert Williams • Dec. 17, 2019

AT&T's 5G network goes live in 10 cities

All four major U.S. telecoms — AT&T, Sprint, T-Mobile and Verizon — have pledged to roll out nationwide 5G next year.

By Chris Teale • Dec. 16, 2019

Facebook now uses Oculus VR data for ad targeting

The ad targeting only affects people who log into Oculus with their Facebook account, allowing more data sharing.

By Robert Williams • Dec. 16, 2019

Cosmopolitan hosts mobile watch party for Netflix's 'You'

The magazine will share behind-the-scenes info on viewers' smartphones as they stream the show.

By Robert Williams • Dec. 16, 2019

WWE teams with TikTok on wrestling video themes

Users can add entrance themes from the company's star wrestlers to their videos on the buzzy platform.

By Robert Williams • Dec. 16, 2019

Disney accused of telling influencers to avoid 'Frozen 2' ad disclosures

Japanese artists who promoted the movie on Twitter said they were told to not disclose that the company paid them to endorse it.

By Robert Williams • Dec. 13, 2019