Mobile: Page 99
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Betabrand begins livestreaming product drops
The online retailer now lets customers comment and react to its latest styles while they shop.
By Robert Williams • Nov. 4, 2019 -
TikTok helps brands join in by integrating third-party apps
Share to TikTok will help creators distribute content among the platform's 800 million users, including 500 million in China.
By Robert Williams • Nov. 4, 2019 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Trek rolls out branded podcast with Brett Favre, Bo Jackson interviews
Audio series "Better with Bikes" will focus on star athletes and personalities who share a passion for riding.
By Robert Williams • Nov. 4, 2019 -
Natural Light jabs rival with beer giveaway for Miller Lite 'unfollowers'
The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite's recent move to go dark on social media.
By Robert Williams • Nov. 4, 2019 -
Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return
A botched email communication around a Sunday holiday — when Chick-fil-A is closed — led to snarky social posts by Popeyes.
By Peter Adams • Nov. 1, 2019 -
Smartphone shopping to see 20% lift this holiday season
Adobe Analytics anticipates online spending will surpass $143.7 billion, with substantial growth for mobile commerce.
By Lisa Rowan • Nov. 1, 2019 -
Mobile brand hubs, audio identities will power 2020 trends, report says
Some brands are dabbling with sonic logos, branded podcasts and audio AR to connect with consumers who increasingly use voice-based platforms.
By Robert Williams • Nov. 1, 2019 -
Oscar Mayer revs up NASCAR design challenge on social
The Kraft Heinz-owned brand is giving racing fans a chance to design the paint scheme for its No. 6 Oscar Mayer Ford Mustang.
By Robert Williams • Nov. 1, 2019 -
Haribo debuts all-gummy video series for IGTV 'micro-bingers'
Chewy Channel features stop-motion animated shows whose entire seasons can be watched in five minutes.
By Robert Williams • Nov. 1, 2019 -
Goodwill debuts geofenced mobile ads to attract Gen Z
The "Frustrate Copycats" campaign will run on Facebook, Instagram and Pinterest and include print and TV spots.
By Robert Williams • Oct. 31, 2019 -
Facebook's ad sales jump 28%, while political worries loom
In stark contrast to Facebook's policy, Twitter announced plans to ban political advertising when its rival released its earnings report.
By Robert Williams • Oct. 31, 2019 -
Mucinex dares TikTok users to share their 'sickest' Halloween looks
The cough medicine wants people to share their before-and-after looks as they defy colds and prepare to party.
By Robert Williams • Oct. 31, 2019 -
AR tops list of tech that makes users view a brand as innovative, study says
Chatbots, AI, facial recognition and cryptocurrency are less likely to drive perception of a brand's know-how.
By Robert Williams • Oct. 31, 2019 -
Venmo kicks off rewards program with offers at Target, Sephora
The move comes as the peer-to-peer payments platform prepares to launch a credit card next year.
By Tatiana Walk-Morris • Oct. 31, 2019 -
Amazon lets Alexa users pay utility bills with voice commands
The e-commerce giant predicts its new payment service will be available in 95% of ZIP codes by the end of 2019.
By Robert Williams • Oct. 30, 2019 -
Google updates mobile Shopping ads to include user images with reviews
Half of digital shoppers say images in search results help them decide what to buy, according to the tech giant.
By Robert Williams • Oct. 30, 2019 -
App Annie: Snapchat, Twitch, Wish top Gen Z's prized platforms
The world's first entirely mobile generation possesses unrivaled social media fluency, making them more guarded about sharing their personal lives online.
By Robert Williams • Oct. 30, 2019 -
Airbnb teams with The Dodo on animal-related travel experiences
In one example, people visiting Arizona can hike with Penni the dog, a popular animal from The Dodo media brand.
By Dianna Christe • Oct. 30, 2019 -
JetBlue adds in-app chat for quicker customer support
A new platform keeps a record of prior online interactions between customers and airline employees to ease future conversations.
By Robert Williams • Oct. 30, 2019 -
Tribune taps Lotame's Cartographer for 'one-and-done' data compliance
The product launch comes as Google announces plans to end support for third-party tracking pixels on YouTube next year.
By Chris Kelly • Oct. 30, 2019 -
Deep Dive
How to navigate social video's growth spurt
YouTube, Facebook, Snapchat and newcomer TikTok offer a breadth of video opportunities, but each has distinct user habits and requires unique strategies for capturing attention.
By Robert Williams • Oct. 30, 2019 -
Purina seeks dog videos for TV ad during 'The National Dog Show'
Dog lovers can post videos of their pets' excited reactions to Beggin' Strips for a spot in a commercial during the Thanksgiving day tradition.
By Robert Williams • Oct. 29, 2019 -
NBCUniversal rolls out shoppable ad unit
Now out of beta testing with brands including Lacoste and Walmart, the format generated conversions that were 30% greater than e-commerce benchmarks.
By Robert Williams • Oct. 29, 2019 -
Google ad sales climb 17% to record $33.9B on automated bidding muscle
One million advertisers use the responsive search ad format that uses machine learning to create a customized ad for searches.
By Robert Williams • Oct. 29, 2019 -
Spotify ad revenue jumps 29% as podcast listenership booms
However, ad revenue missed internal goals after switching from Google's DoubleClick Sales Manager to software that dampened sales by $10 million.
By Robert Williams • Oct. 29, 2019
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