Consumers aren't fully embracing virtual shopping tools this holiday season

Only about half of shoppers will use voice assistants, chatbots and other emerging technology, according to a new survey.

By Tatiana Walk-Morris • Dec. 5, 2019

NYT: Facebook incubates apps for travel, podcasts, enterprise services

The company's secretive New Product Experimentation Team is reportedly working on the future of the social platform.

By Robert Williams • Dec. 5, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Dave & Buster's cashes in on contactless commerce app

The restaurant chain's app uses NFC technology to let customers play games with a phone tap and manage rewards points.

By Robert Williams • Dec. 5, 2019

Google will adopt IAB Tech Lab's standards for California privacy law

Google Ad Manager, AdSense, AdMob and DV360 platforms will support the California Consumer Privacy Act on Jan. 1.

By Robert Williams • Dec. 5, 2019

Black Friday shopping app traffic soars 240%, study says

App revenue was 5.7 times higher on the peak shopping day than the average Q3 day, despite people spreading out their purchases across the season.

By Robert Williams • Dec. 5, 2019

Pandora's multichannel campaign highlights new features as streaming wars heat up

The service is also showcasing ad-supported services that connect brands with audiences, with Heineken as an early partner.

By Robert Williams • Dec. 4, 2019

Sprinklr acquires Nanigans' social ad business amid ad tech consolidation

The combined businesses will manage more than $1.5 billion of yearly ad spend among social channels including Facebook, Instagram and Twitter.

By Robert Williams • Dec. 4, 2019

Kool-Aid crashes onto TikTok with holiday video challenge

The Kraft Heinz brand's mascot and rapper Lil Jon encourage people to post social videos for a chance to win $10,000.

By Robert Williams • Dec. 4, 2019

American Eagle embeds QR codes in shirts for Giving Tuesday

Select items sports an icon people can scan to activate Delivering Good's donation website.

By Robert Williams • Dec. 4, 2019

T-Mobile ad campaign touts nationwide 5G coverage

A microsite with an interactive map and ads on TV, radio, digital audio and social media will promote the new service.

By Robert Williams • Dec. 3, 2019

Teleflora blooms on social media with combination CGI/live action ads

A toy elf comes to life and offers advice to a mom stressed out by her holiday to-do list in the 15- and 30-second humorous digital spots. 

By Robert Williams • Dec. 3, 2019

Retailers reap rewards from major bet on social ads during Cyber Weekend

From Thanksgiving through Dec. 1, retailers funneled 45% of their online media budgets into paid social ads and generated 33% of total holiday weekend revenue.

By Robert Williams • Dec. 3, 2019

Susan G. Komen brings fundraising efforts to 'Fortnite'

During a livestream on Twitch and YouTube, gaming influencers will use a custom map and challenge viewers to donate and beat their speedrun time.

By Barry Levine • Dec. 3, 2019

WeChat tops 5-year growth in brand value with 1,540% surge

Fueling growth was the integration of complementary services into a single platform that would typically require dozens of individual apps.

By Robert Williams • Dec. 3, 2019

T-Mobile lifts customer acquisitions 400% with personalized videos

The wireless carrier sought to elevate the effectiveness of its email communications through artificial intelligence.

By Robert Williams • Dec. 2, 2019

Ad-supported 'hyper casual' games show most installs worldwide

The number of free mobile games that are easy for users to download surged 170% since last year while downloads jumped 150%, AppsFlyer found.

By Robert Williams • Dec. 2, 2019

AR/VR spending will soar 79% to $18.8B next year, study predicts

Retailers are expected to spend $1.5 billion on augmented and virtual reality products and services in 2020.

By Robert Williams • Dec. 2, 2019

PayPal: Consumers plan to ramp up social shopping this holiday season

Users in Canada spend an average of 6.4 hours a day on social media — 46% of whom said they're more likely to shop on the platforms this holiday season than last year.

By Robert Williams • Dec. 2, 2019

The winners and losers of Black Friday 2019

Mobile kicked in more than its fair share this year, and that was good news for some brick-and-mortar retailers.

By Daphne Howland • Dec. 1, 2019

HBO brings 'His Dark Materials' creatures to life with Snapchat

The effort includes a location-based Landmarker AR Lens that activates a virtual polar bear at Hollywood's TCL Chinese Theater.

By Robert Williams • Nov. 27, 2019

American Express unveils in-app restaurant booking service

The service lets Platinum Card and Centurion members make reservations at more than 10,000 eateries worldwide.

By Robert Williams • Nov. 27, 2019

Papa John's RCS promo for vegan pizza outdoes SMS 23%

The pizza chain used the media-rich messaging format for a World Vegan Day campaign.

By Robert Williams • Nov. 27, 2019

Pringles debuts chip-dispensing gaming headset on Twitch

Part of a "Gears 5" tie-up, the headphones have a swivel arm that automatically feeds the brand's stackable potato chips into the wearer's mouth.

By Robert Williams • Nov. 27, 2019

'Frozen 2' doubles customer engagement for Disney, study says

However, negative tweets about the movie sequel rose after its opening weekend, a separate study found.

By Robert Williams • Nov. 26, 2019

CBD seltzer brand pays Venmo users for their Instagram promotions

Recess is trying an unconventional campaign that sidesteps marketing regulations on Facebook-owned platforms.

By Robert Williams • Nov. 26, 2019