'Star Wars' is Messenger's 1st branded chat theme

Users can decorate messages with digital content inspired by the latest installment of the franchise, including AR effects, emoji, stickers and more.

By Robert Williams • Dec. 12, 2019

Jimmy John's expands loyalty rewards program nationwide

Freaky Fast Rewards works with the sandwich chain's app, with contactless payments offered through Apple Pay and Google Pay.

By Robert Williams • Dec. 12, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

5G adoption will be hampered by costly phones, NPD study says

Awareness of 5G grew to 73% of consumers during the first half of 2019 from 44% a year earlier, per NPD's Mobile Connectivity Report.

By Robert Williams • Dec. 11, 2019

Hudson plans mobile app to extend reach beyond airports

A new "Hudson Blue" app aims to connect travelers with stores by offering more information about products and promotions.

By Robert Williams • Dec. 11, 2019

Instagram Stories see 70% surge in ad spend

Ads in the booming format made up 10% of total media spending on Facebook-owned apps in Q3.

By Robert Williams • Dec. 11, 2019

Caribou Coffee boosts ROI with revamped loyalty program

The coffee chain's redemptions improved 215% after switching to a points-based program during a summer promotion.

By Robert Williams • Dec. 11, 2019

Vistaprint holiday campaign blends influencers, YouTube Shopping Shelf

A scrolling tool appears beneath videos so viewers can directly buy Vistaprint's envelopes, seals and mailing labels.​

By Dianna Christie • Dec. 10, 2019

Chipotle gives away burritos on Instagram

The QSR chain is offering free burritos to the first people who respond by text message to its short-lived Instagram posts.

By Robert Williams • Dec. 10, 2019

Walgreens and Neil Patrick Harris offer holiday advice in social content

The drugstore chain enlisted Harris and his husband, chef David Burtka, for videos, photos and tips on coping with holiday stress.

By Robert Williams • Dec. 10, 2019

TikTok's top 100 viral videos of 2019 showcase diversity of its content

A year-end campaign across social media highlights well-established creators as well as relative newcomers who have moved up the platform's ranks.

By Robert Williams • Dec. 10, 2019

Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot

The marketer moved quickly to capitalize on the exercise bike brand's misfire with its own ad starring the same actress gaining millions of views on social.

By Dianna Christie • Dec. 9, 2019

Snapchat 'deepfake-style' tool Cameo adds selfies to shareable videos

Still in testing, Cameo replaces the faces of people in videos with personal headshots.

By Robert Williams • Dec. 9, 2019

YouCam's holiday contest showcases updated photo-editing tools

The app's holiday photo challenge urges users to create and share photos for a chance to win a free subscription for a year.

By Robert Williams • Dec. 9, 2019

'Star Wars' footage will debut as 'Fortnite' in-game exclusive

The "Risky Reels" section of a game map will showcase a preview of the blockbuster on Dec. 14.

By Robert Williams • Dec. 9, 2019

The Mobile Marketer Awards for 2019

From Burger King to TikTok, these are the companies and executives that shaped the mobile marketing industry this year.

Dec. 9, 2019

Marketer of the Year: Burger King

The fast food giant drummed up loyalty by dunking on rivals, wedging into timely pop culture moments and driving app downloads through smartphone-centric campaigns.

By Natalie Black (Koltun) • Dec. 9, 2019

Executive of the Year: Chris Brandt, Chipotle

Since 2018, the QSR chain's CMO helped turn around the ship with a mobile-first approach centered on making the brand more culturally relevant.

By Chris Kelly • Dec. 9, 2019

Disruptor of the Year: TikTok

The Chinese-owned social video app has been a hit with marketers thanks to its rapid growth, youthful user base and knack for virality.

By Chris Kelly • Dec. 9, 2019

Campaign of the Year: Burger King's 'Whopper Detour'

A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain's app.

By Natalie Black (Koltun) • Dec. 9, 2019

Technology of the Year: Checkout on Instagram

Though just nine months old, Checkout appears to have set the stage for a slew of commerce-related features within the app and beyond.

By Natalie Black (Koltun) • Dec. 9, 2019

Will personalization's role in marketing shrink as challenges grow?

Gartner predicts 80% of marketers will drop personalization in five years while the ANA named "personalization" its marketing word of the year, highlighting the tactic's appeal and challenges.

By Barry Levine • Dec. 6, 2019

Serena Williams serves shoppable videos via Verizon Media

The tennis star's "Everybody, Every Body" series shows off her S by Serena fashion line on Yahoo Shopping.

By Robert Williams • Dec. 6, 2019

Instagram taps Celine Dion for shoppable video of retro fashion

Marc Jacobs, Michael Kors, Adidas and Oscar De La Renta are among the 18 brands offering products to buy directly through Instagram.

By Robert Williams • Dec. 6, 2019

Imgur debuts meme-sharing app for gamers

Melee lets gamers and esports fans watch gaming highlights, follow top gamers and is integrated with streaming platform Twitch.

By Robert Williams • Dec. 6, 2019

Spotify extends annual Wrapped campaign to entire decade, podcast content

The feature is for the first time accessible through the platform's mobile app, and outdoor ads spotlight newer bets like the acquisition of Gimlet Media.  

By Robert Williams • Dec. 6, 2019