Mobile: Page 98
-
Dole serves native content as sponsor of Taste of Home's new baking site
With Taste of Home's baking content generating an average of 6.6 million unique monthly visitors last year, the publisher chose to make a dedicated hub.
By Dianna Christe • Nov. 11, 2019 -
TikTok further opens to outside ad tech with Yandex partnership
Known as "Russia's Google," Yandex will help advertisers reach TikTok users in the country via video ads with audio and interactive elements.
By Robert Williams • Nov. 11, 2019 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Spotify partners with Viacom for content marketing push
Viacom's Advanced Marketing Solutions unit will create customized content to boost Spotify's audience worldwide.
By Robert Williams • Nov. 11, 2019 -
Starbucks brews buzz for mobile pay with 'Merry Coffee' holiday cups
Short video spots and digital display banners encourage customers to place orders through the chain's app.
By Robert Williams • Nov. 11, 2019 -
Local mobile, social ad sales to near $45B by 2024, forecast says
Native ads on social media will be the fastest-growing segment of local mobile advertising, rising 14% a year until 2024.
By Robert Williams • Nov. 8, 2019 -
Aéropostale's 'Oneness' campaign celebrates unity with real people
Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.
By Barry Levine • Nov. 8, 2019 -
WhatsApp Business debuts product catalogs to enrich mobile chats
Small business owners can now create catalogs to showcase products in conversations with customers.
By Robert Williams • Nov. 8, 2019 -
'Men in Black' AR game goes offline for real-world rewards
The mobile game now gives players a chance to win prizes, gift cards, trips and experiences based on their geographic location.
By Robert Williams • Nov. 8, 2019 -
Niantic aims to create the 'anti-Amazon' with more location-based AR for small businesses
The "Pokemon Go" maker next month will pilot a program that lets businesses sponsor locations in immersive mobile games that get users out of the house.
By Robert Williams • Nov. 8, 2019 -
Sally Beauty expands AI try-on tech to 500 stores
The ColorView tool, which lets users virtually sample hair and makeup colors, will also be available on the retailer's app.
By Lisa Rowan • Nov. 7, 2019 -
Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands
A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid.
By Peter Adams • Nov. 7, 2019 -
Uber Eats is building out an ad business
The company posted a job listing for an ad sales product manager and confirmed its plans to begin targeting restaurants.
By Robert Williams • Nov. 7, 2019 -
New York Times will end in-app programmatic ads
The newspaper wants to prevent slower download times that interfere with the user experience as paid circulation continues to drive revenue growth.
By Robert Williams • Nov. 7, 2019 -
LG Mobile taps Instagram influencers for 'Colors Of Life' promotion
The tech company brought together 65 creators to share experiences like hot air ballooning and showcase new smartphone features.
By Robert Williams • Nov. 7, 2019 -
Kohl's lets Snapchatters virtually window shop through AR portal
An immersive "New Gifts at Every Turn" experience showcases exclusive merchandise around the holidays.
By Robert Williams • Nov. 7, 2019 -
Chili's dishes out custom merch to showcase free delivery promotion
Rewards members could win a #ChilisMyHouse starter pack that includes a custom doormat, baby back ribs-scented candle and more.
By Barry Levine • Nov. 7, 2019 -
Pepsi shakes up holiday gift-giving with mobile spin on paying it forward
The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam.
By Peter Adams • Nov. 6, 2019 -
Vans turns up the volume with custom Spotify playlists
The "Off the Wall Wednesday" playlist features a curated selection of music based on a user's listening history.
By Robert Williams • Nov. 6, 2019 -
Coke brings cartoon polar bears to life with AR-activated cans
In the brand's first large-scale augmented reality activation, scanning Coca-Cola cans and bottles unlocks several holiday-themed experiences.
By Robert Williams • Nov. 6, 2019 -
Spalding hosts holiday shopping event on social media
To headline the two-hour event, the basketball equipment brand enlisted NBA players Damian Lillard and DeMar DeRozan.
By Robert Williams • Nov. 6, 2019 -
Shopping ads land on YouTube, reflecting video's role for consumers
As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.
By Dianna Christe • Nov. 6, 2019 -
Travel Texas boosts tourist visits 25% with 360-degree mobile ads
Ads from the tourist agency saw engagement rates 4.5 times the average for a mobile interstitial.
By Robert Williams • Nov. 6, 2019 -
Panera cooks up mobile-only AR ads that let viewers play with their food
The unit intends to bring more transparency to menu offerings by breaking down nutritional facts and ingredients.
By Peter Adams • Nov. 5, 2019 -
Toys 'R' Us Canada guides Snapchatters through maple leaf portal into virtual store
The toy retailer is integrating its holiday catalog with Snapchat's AR features to showcase gifts.
By Robert Williams • Nov. 5, 2019 -
Johnnie Walker adds 'sensorial dynamism' to visual identity
The update to the brand's "Keep Walking" campaign includes a Cocktail Grocer display at cultural festivals where attendees can sample popular local fare.
By Barry Levine • Nov. 5, 2019
Previous
