Mobile: Page 98
-
Goodwill debuts geofenced mobile ads to attract Gen Z
The "Frustrate Copycats" campaign will run on Facebook, Instagram and Pinterest and include print and TV spots.
By Robert Williams • Oct. 31, 2019 -
Facebook's ad sales jump 28%, while political worries loom
In stark contrast to Facebook's policy, Twitter announced plans to ban political advertising when its rival released its earnings report.
By Robert Williams • Oct. 31, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Mucinex dares TikTok users to share their 'sickest' Halloween looks
The cough medicine wants people to share their before-and-after looks as they defy colds and prepare to party.
By Robert Williams • Oct. 31, 2019 -
AR tops list of tech that makes users view a brand as innovative, study says
Chatbots, AI, facial recognition and cryptocurrency are less likely to drive perception of a brand's know-how.
By Robert Williams • Oct. 31, 2019 -
Venmo kicks off rewards program with offers at Target, Sephora
The move comes as the peer-to-peer payments platform prepares to launch a credit card next year.
By Tatiana Walk-Morris • Oct. 31, 2019 -
Amazon lets Alexa users pay utility bills with voice commands
The e-commerce giant predicts its new payment service will be available in 95% of ZIP codes by the end of 2019.
By Robert Williams • Oct. 30, 2019 -
Google updates mobile Shopping ads to include user images with reviews
Half of digital shoppers say images in search results help them decide what to buy, according to the tech giant.
By Robert Williams • Oct. 30, 2019 -
App Annie: Snapchat, Twitch, Wish top Gen Z's prized platforms
The world's first entirely mobile generation possesses unrivaled social media fluency, making them more guarded about sharing their personal lives online.
By Robert Williams • Oct. 30, 2019 -
Airbnb teams with The Dodo on animal-related travel experiences
In one example, people visiting Arizona can hike with Penni the dog, a popular animal from The Dodo media brand.
By Dianna Christe • Oct. 30, 2019 -
JetBlue adds in-app chat for quicker customer support
A new platform keeps a record of prior online interactions between customers and airline employees to ease future conversations.
By Robert Williams • Oct. 30, 2019 -
Tribune taps Lotame's Cartographer for 'one-and-done' data compliance
The product launch comes as Google announces plans to end support for third-party tracking pixels on YouTube next year.
By Chris Kelly • Oct. 30, 2019 -
Deep Dive
How to navigate social video's growth spurt
YouTube, Facebook, Snapchat and newcomer TikTok offer a breadth of video opportunities, but each has distinct user habits and requires unique strategies for capturing attention.
By Robert Williams • Oct. 30, 2019 -
Purina seeks dog videos for TV ad during 'The National Dog Show'
Dog lovers can post videos of their pets' excited reactions to Beggin' Strips for a spot in a commercial during the Thanksgiving day tradition.
By Robert Williams • Oct. 29, 2019 -
NBCUniversal rolls out shoppable ad unit
Now out of beta testing with brands including Lacoste and Walmart, the format generated conversions that were 30% greater than e-commerce benchmarks.
By Robert Williams • Oct. 29, 2019 -
Google ad sales climb 17% to record $33.9B on automated bidding muscle
One million advertisers use the responsive search ad format that uses machine learning to create a customized ad for searches.
By Robert Williams • Oct. 29, 2019 -
Spotify ad revenue jumps 29% as podcast listenership booms
However, ad revenue missed internal goals after switching from Google's DoubleClick Sales Manager to software that dampened sales by $10 million.
By Robert Williams • Oct. 29, 2019 -
HBO makes it rain virtual squids for 'Watchmen' premiere
The network's specially marked OOH billboards interact with smartphones to generate AR effects.
By Robert Williams • Oct. 28, 2019 -
Ad spending growth will accelerate to 6% worldwide in 2020, study says
For the first time, digital advertising is expected to account for more than half of the total.
By Robert Williams • Oct. 28, 2019 -
Bank of America revamps mobile app with new AI features
Digital assistant Erica will offer more security checks and information on debt management early next year.
By Robert Williams • Oct. 28, 2019 -
Mobile snags 70% of all paid search impressions in Q3, study finds
Advertisers followed the audience migration from desktop to mobile devices with the shift in paid search ad spending.
By Robert Williams • Oct. 28, 2019 -
Flip Fit app blends mobile commerce with social media
The app lets users see what others are trying on and share their outfits with friends, using consumers' mobile habits to drive sales.
By Tatiana Walk-Morris • Oct. 28, 2019 -
Voice-enabled purchasing on the rise
Ownership of the devices has more than doubled in the past three years, according to a new study.
By Tatiana Walk-Morris • Oct. 25, 2019 -
Chipotle's 'Boorito' returns in TikTok challenge for Halloween
The Mexican food chain is offering free burritos for a year to five TikTok users who post the most popular "before and after" views of getting into costume.
By Robert Williams • Oct. 25, 2019 -
Brands get more Snapchat capabilities with new tool kit
FabFitFun, Vice and Buzzfeed are launch partners for the new Creative Kit for Web.
By Robert Williams • Oct. 25, 2019 -
Voice assistants are getting dumber with age, study says
Amazon's Alexa, Apple's Siri, Google Assistant and Microsoft's Cortana answered fewer questions correctly than they did in past studies.
By Robert Williams • Oct. 25, 2019
Previous
