Amazon, Apple and Google agree on smart home tech standards

The tech giants partnered with the Zigbee Alliance to develop a better way for connected devices to talk to each other.

By Robert Williams • Dec. 19, 2019

Chipotle offers to pay delivery fees on anything

The QSR celebrates college football's bowl season with a Twitter contest.

By Robert Williams • Dec. 19, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Winter wonderland: Giant Food Stores pilots augmented reality game

The program, called Snowflake Search, lets kids and adults find hidden characters throughout the store and collect reward points along the way.

By Krishna Thakker • Dec. 19, 2019

Marketers will prioritize mobile, web development talent in 2020

The demand illustrates an evolution that's taking place across industries.

By Valerie Bolden-Barrett , Kate Tornone • Dec. 18, 2019

Coke leverages Google's search data to prove the holiday spirit grows stronger

A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season.

By Peter Adams • Dec. 18, 2019

Ad fraud rate reaches 26% on Android apps, study says

Invalid traffic is highest for apps registered in China that run programmatic ads.

By Robert Williams • Dec. 18, 2019

'Phantom of the Opera' debuts Broadway show skill for Alexa

For the first time, fans can search for tickets and buy them through Amazon Pay and Telecharge using voice commands.

By Robert Williams • Dec. 18, 2019

Universal Music releases dual-phone video for Post Malone on Spotify

The vertical videos for the song "Circles" are divided into two parts that are synchronized to show a continual story when phones are placed side by side.

By Robert Williams • Dec. 18, 2019

Burger King dishes free Impossible Whoppers to delayed holiday flyers

Anyone whose flight is delayed between Dec. 18 and Dec. 30 can download the burger chain's app and input their travel details to receive a coupon.

By Dianna Christie • Dec. 18, 2019

Walmart partner Whisk launches multiplatform app

The updated program lets users search or add recipes, share shopping lists across devices and order groceries for delivery via Amazon Alexa and Google Assistant.

By Jessica Dumont • Dec. 17, 2019

Snickers kicks off EA's Madden NFL esports tournament

The Mars candy will star in highlight packages and branded studio segments during the Madden NFL 20 Club Championship on Twitch, YouTube and ESPN's mobile app.

By Robert Williams • Dec. 17, 2019

'Star Wars' starships invade the skies in Samsung mobile campaign

The Samsung Members app lets Galaxy smartphone owners see geolocated AR content inspired by "The Rise of Skywalker."

By Robert Williams • Dec. 17, 2019

Dior lights up holiday collection with 1st Instagram makeup filter

Unlike other virtual try-ons that demonstrate cosmetics to mobile consumers, Dior Makeup's face filter adds a fireworks effect to selfies.

By Robert Williams • Dec. 17, 2019

'Top Gun' pilots Snapchat's new trailer reaction lens

Paramount Pictures is letting users share and virtually decorate their responses to a new preview for "Top Gun: Maverick."

By Robert Williams • Dec. 17, 2019

AT&T's 5G network goes live in 10 cities

All four major U.S. telecoms — AT&T, Sprint, T-Mobile and Verizon — have pledged to roll out nationwide 5G next year.

By Chris Teale • Dec. 16, 2019

Facebook now uses Oculus VR data for ad targeting

The ad targeting only affects people who log into Oculus with their Facebook account, allowing more data sharing.

By Robert Williams • Dec. 16, 2019

Cosmopolitan hosts mobile watch party for Netflix's 'You'

The magazine will share behind-the-scenes info on viewers' smartphones as they stream the show.

By Robert Williams • Dec. 16, 2019

WWE teams with TikTok on wrestling video themes

Users can add entrance themes from the company's star wrestlers to their videos on the buzzy platform.

By Robert Williams • Dec. 16, 2019

Disney accused of telling influencers to avoid 'Frozen 2' ad disclosures

Japanese artists who promoted the movie on Twitter said they were told to not disclose that the company paid them to endorse it.

By Robert Williams • Dec. 13, 2019

Bumble taps Tiffany Haddish for first date play-by-play

In a video by ESPN CreativeWorks, the actress teams with L.A. Clippers player Montrezl Harrell for a funny look at two dates arranged on the women-first app.

By Robert Williams • Dec. 13, 2019

Nestlé, Unilever test Pandora's in-app voice-powered ads

The audio platform's listeners can respond to simple questions in the ads, which Doritos, Wendy's, Turner Broadcasting and others are also testing.

By Robert Williams • Dec. 13, 2019

Amazon shares secret 'Star Wars' video via app, Alexa

Customers can find the landing page by saying, "Alexa, the Force will be with you always."

By Robert Williams • Dec. 13, 2019

Conductor buys content firm back from WeWork

The company is now owned by its leadership and employees following a period of growth under WeWork's oversight.

By Dianna Christie • Dec. 13, 2019

Disney+ secures $20M in app revenue in 1st month

The media giant's streaming app averages 9.5 million users a day, 84% of whom are in the U.S., Apptopia found.

By Robert Williams • Dec. 12, 2019

Instagram influencer marketing activity jumps 48%, study finds

The number of Instagram Stories posts per influencer rose 20% this year, pointing to the format's growing popularity. 

By Robert Williams • Dec. 12, 2019