Mobile: Page 97
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P&G and Spotify launch anti-racism podcast featuring John Legend
The series extends the CPG giant's recent efforts to highlight discussions about racial bias.
By Robert Williams • Nov. 15, 2019 -
Amazon tops list of most valuable US brands at record $335B, new ranking says
The e-commerce giant overtook Apple and Google to gain the top spot while Instagram saw the biggest jump, WPP and Kantar found.
By Robert Williams • Nov. 15, 2019 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
CNBC: Google faces broader antitrust probe into search, Android businesses
The investigation into the search giant is expanding after 50 attorney generals began looking into its ad business two months ago.
By Robert Williams • Nov. 15, 2019 -
DVD Netflix celebrates 21st birthday with winter swag giveaway on social
Subscribers can share pictures of the iconic red envelopes with the hashtag #DVDme on Facebook, Instagram and Twitter to win branded gear.
By Robert Williams • Nov. 15, 2019 -
Wayfair introduces mobile app with visual tech tools
New camera-based features can help shoppers visualize furniture in their homes prior to purchase.
By Tatiana Walk-Morris • Nov. 14, 2019 -
Engagement window shortens for holiday email marketing, study finds
Trends apparent on the channel in 2018 could be amplified by a compressed period between Thanksgiving and Christmas this year.
By Barry Levine • Nov. 14, 2019 -
App users embrace subscriptions, cutting acquisition costs 58%, study says
In contrast, the cost of driving one-time app purchases jumped 60%.
By Robert Williams • Nov. 14, 2019 -
Samsung boosts awareness with microinfluencer campaign defending green chat bubbles
A GIF-heavy effort contrasting with the blue chat messages of Apple's iMessage received 63% positive sentiment among younger social media users.
By Robert Williams • Nov. 14, 2019 -
Busch awards free beer to NASCAR fans who tweet about Kevin Harvick
Each lap in which the racer leads at the Monster Energy Cup Series finale on Sunday will determine the number of beer winners.
By Robert Williams • Nov. 14, 2019 -
Amazon shipped 3x more smart speakers than Google in Q3
Prime Day and back-to-school campaigns powered the e-commerce giant's 66% year-over-year growth, Canalys found.
By Robert Williams • Nov. 14, 2019 -
Jennie-O Turkey puts social influencers on annual Thanksgiving hotline
Now in its 12th year, the promotion will for the first time enlist chefs, influencers and bloggers to dole out advice to holiday hosts.
By Dianna Christe • Nov. 13, 2019 -
Gucci's holiday campaign opens a Snapchat portal to a virtual beach
However, it doesn't appear that the mobile experience lets users further inspect product details or make direct purchases.
By Robert Williams • Nov. 13, 2019 -
Mobile video ad inventory jumps 31% as viewership grows, study says
Growth in mobile ad monetization will stem from more user time spent with formats like video in the next 18 months.
By Robert Williams • Nov. 13, 2019 -
Saks, Sephora pilot Google's local ads to drive store traffic
Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.
By Robert Williams • Nov. 13, 2019 -
Walmart launches voice shopping for grocery on Apple
The Siri shortcut will allow customers to say "Add to Walmart" and list out products they want in their online cart.
By Krishna Thakker • Nov. 13, 2019 -
Chick-fil-A boosts app downloads 14% with QR codes, analysis finds
Smartphone camera capabilities that don't require users to download an additional app to scan QR codes have helped revitalize interest in the tactic.
By Robert Williams • Nov. 13, 2019 -
Meow Mix remixes iconic jingle for music streaming era
Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads.
By Chantal Tode • Nov. 13, 2019 -
Deep Dive
The ins and outs of simpler brand identities
Dunkin', Mastercard and Doritos have streamlined their logos, but delivering a short and simple brand identity isn't without risks.
By Dianna Christe • Nov. 13, 2019 -
Google plans to tag websites that don't download quickly
New badges may show a warning that notifies people of slower website speeds on a mobile device.
By Robert Williams • Nov. 12, 2019 -
Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options
While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.
By Barry Levine • Nov. 12, 2019 -
Bloomberg: Instagram to cover creators' IGTV production costs
In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.
By Robert Williams • Nov. 12, 2019 -
CVS sponsors Weather Channel app's Flu Insights alerts
IBM's Watson artificial intelligence technology powers the mobile feature that warns users about flu risks.
By Robert Williams • Nov. 12, 2019 -
Mixed reality apps will quintuple ad revenue to $11B by 2024, study says
Downloads of mixed reality apps will triple from 3 billion this year to a total of 10 billion by 2024, Juniper Research forecast.
By Robert Williams • Nov. 12, 2019 -
More people will shop on mobile than desktop this holiday
A new report expects the retail conversion rate for Black Friday and Cyber Monday 2019 to increase nearly 30% over last year.
By Lisa Rowan • Nov. 11, 2019 -
Mobility brand Lime spotlights LA culture with influencer-led events, print zine
"See You There" is the scooter rental company's first U.S. campaign and is supported by OOH and digital ads.
By Robert Williams • Nov. 11, 2019
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