Mobile: Page 96
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Verizon will preload Snapchat on 5G phones to widen reach
The companies will develop AR technology and exclusive rewards offers for Snapchat users to draw buzz around the high-speed mobile service.
By Robert Williams • Nov. 22, 2019 -
Stella Artois' holiday social experiment seeks to unite neighbors over beer
The effort touching across 27 cities includes a docufilm featuring six pairs of New York neighbors meeting each other for the first time.
By Barry Levine , Peter Adams • Nov. 22, 2019 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
TikTok owner tops Baidu as China's No. 2 digital ad company
ByteDance's ad revenue surged 113% in the country during the first half of 2019 from a year earlier.
By Robert Williams • Nov. 21, 2019 -
JC Penney rings in holiday proposal season with AR ad driving virtual try-ons
The mobile campaign with Verizon Media includes immersive, full-screen spots, a "wedding personality" quiz and ad sponsorship on HuffPost Life.
By Natalie Black (Koltun) • Nov. 21, 2019 -
Oscar Mayer 'BAEcon' blanket, Busch cooler stocking add to branded gag gift pile
New holiday novelty items from two marketers layer in social media promotions to spread awareness.
By Barry Levine • Nov. 21, 2019 -
Programmatic advertising must handle more complex media-buying decisions, study says
Programmatic ad growth will require more spending on tech and talent to realize its full potential, per a survey of marketing executives.
By Robert Williams • Nov. 21, 2019 -
PayPal buys rewards app Honey for $4B in e-commerce push
As the payment company's largest acquisition to date, the deal adds product discovery to its platforms and expands merchant services.
By Robert Williams • Nov. 21, 2019 -
Sonos snaps up privacy-focused voice startup Snips for $37.5M
By localizing the processing to individual devices instead of the cloud, Snips may limit user data collection while still providing personalized experiences.
By Robert Williams • Nov. 21, 2019 -
Chipotle rolls out Alexa voice ordering
Customers can reorder meals within seconds using the new feature that's part of Chipotle's larger digital sales platform, which is approaching $1 billion.
By Julie Littman • Nov. 21, 2019 -
Sam's Club spotlights speedy mobile checkout with ads starring world's fastest runners
A holiday campaign with Usain Bolt and Allyson Felix challenges consumers to download the Scan & Go app and make their own shopping trips.
By Dianna Christe • Nov. 20, 2019 -
Jostens debuts NFC-enabled class rings for school champions
The Champ DX Championship Ring preserves videos and photos that can be accessed via a free mobile app developed with Galatea.
By Robert Williams • Nov. 20, 2019 -
EBay pioneers Verizon Media's shoppable video ads
The online marketplace aims to help men shop with its "Guy's Guide to Nailing the Holidays."
By Robert Williams • Nov. 20, 2019 -
Adidas' AR activation drops shoppers into a trash-filled virtual ocean
Immersing app users in a littered ocean around the holidays highlights environmental issues and shows how the brand turns plastic waste into shoes.
By Robert Williams • Nov. 20, 2019 -
Instagram curates shoppable holiday collections inspired by 2019's top trends
Popular hashtags on the platform like #PartyLewk and #NewParents informed a selection of products users can purchase directly in-app.
By Robert Williams • Nov. 20, 2019 -
Deep Dive
Ad-free engagement: Is organic virality a quest or a happy accident?
Many brands want to replicate the recent buzz around Popeyes and White Claws, but the formula for organic reach remains elusive.
By Shane Schick • Nov. 20, 2019 -
Study: 82% of mobile gamers plan to make holiday purchases online, via apps
In a sign that the group is high-value and engaged, 73% of mobile gamers plan to make at least four holiday purchases via mobile devices this year.
By Robert Williams • Nov. 19, 2019 -
Snapchat's Discover tab extends ads up to 3 minutes
Xfinity and Nissan tested the new longer format that is unskippable in the first six seconds and then switches to being skippable for the rest.
By Robert Williams • Nov. 19, 2019 -
7-Eleven's delivery app now handles Alexa, Google Assistant orders
New convenience-minded features arrive months after the chain debuted delivery hot spots, mobile checkout and AR loyalty tie-ins.
By Robert Williams • Nov. 19, 2019 -
Microsoft will shutter Cortana voice app in several countries
At the end of January, the software giant will focus on integrating the virtual assistant with its suite of productivity apps.
By Robert Williams • Nov. 19, 2019 -
TikTok craze continues as app surpasses 1.5B global downloads
Sensor Tower found worldwide in-app user spending hit $175 million, with the U.S. being the second largest revenue market.
By Peter Adams • Nov. 18, 2019 -
YouTube readies beauty influencer contest series with James Charles
Reality show competitions are another sign of YouTube's strategy shift to original, personality-driven content.
By Robert Williams • Nov. 18, 2019 -
Aveda taps AI for virtual hair color sampling
The Estée Lauder brand's mobile experience features 64 hair colors and a "color melt" effect for another 30 shades.
By Robert Williams • Nov. 18, 2019 -
Walmart links mobile Scan & Shop with printed holiday toy catalog
Browsers can scan pages with their smartphone and add items to their online cart or wish list.
By Robert Williams • Nov. 18, 2019 -
Dunkin' launches 1st online pop-up shop for holidays
The Dunkin' Shop, which sells limited-edition products like an electric guitar and one-piece pajamas, quickly sold out of a few items.
By Barry Levine • Nov. 15, 2019 -
TikTok opens door to social commerce with test of shoppable video links
Footage shows how links embedded in posts can go directly to an influencer's curated Amazon page.
By Peter Adams • Nov. 15, 2019
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