Mobile: Page 95
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Teleflora blooms on social media with combination CGI/live action ads
A toy elf comes to life and offers advice to a mom stressed out by her holiday to-do list in the 15- and 30-second humorous digital spots.
By Robert Williams • Dec. 3, 2019 -
Retailers reap rewards from major bet on social ads during Cyber Weekend
From Thanksgiving through Dec. 1, retailers funneled 45% of their online media budgets into paid social ads and generated 33% of total holiday weekend revenue.
By Robert Williams • Dec. 3, 2019 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Susan G. Komen brings fundraising efforts to 'Fortnite'
During a livestream on Twitch and YouTube, gaming influencers will use a custom map and challenge viewers to donate and beat their speedrun time.
By Barry Levine • Dec. 3, 2019 -
WeChat tops 5-year growth in brand value with 1,540% surge
Fueling growth was the integration of complementary services into a single platform that would typically require dozens of individual apps.
By Robert Williams • Dec. 3, 2019 -
T-Mobile lifts customer acquisitions 400% with personalized videos
The wireless carrier sought to elevate the effectiveness of its email communications through artificial intelligence.
By Robert Williams • Dec. 2, 2019 -
Ad-supported 'hyper casual' games show most installs worldwide
The number of free mobile games that are easy for users to download surged 170% since last year while downloads jumped 150%, AppsFlyer found.
By Robert Williams • Dec. 2, 2019 -
AR/VR spending will soar 79% to $18.8B next year, study predicts
Retailers are expected to spend $1.5 billion on augmented and virtual reality products and services in 2020.
By Robert Williams • Dec. 2, 2019 -
PayPal: Consumers plan to ramp up social shopping this holiday season
Users in Canada spend an average of 6.4 hours a day on social media — 46% of whom said they're more likely to shop on the platforms this holiday season than last year.
By Robert Williams • Dec. 2, 2019 -
Deep Dive
The winners and losers of Black Friday 2019
Mobile kicked in more than its fair share this year, and that was good news for some brick-and-mortar retailers.
By Daphne Howland • Dec. 1, 2019 -
HBO brings 'His Dark Materials' creatures to life with Snapchat
The effort includes a location-based Landmarker AR Lens that activates a virtual polar bear at Hollywood's TCL Chinese Theater.
By Robert Williams • Nov. 27, 2019 -
American Express unveils in-app restaurant booking service
The service lets Platinum Card and Centurion members make reservations at more than 10,000 eateries worldwide.
By Robert Williams • Nov. 27, 2019 -
Papa John's RCS promo for vegan pizza outdoes SMS 23%
The pizza chain used the media-rich messaging format for a World Vegan Day campaign.
By Robert Williams • Nov. 27, 2019 -
Pringles debuts chip-dispensing gaming headset on Twitch
Part of a "Gears 5" tie-up, the headphones have a swivel arm that automatically feeds the brand's stackable potato chips into the wearer's mouth.
By Robert Williams • Nov. 27, 2019 -
'Frozen 2' doubles customer engagement for Disney, study says
However, negative tweets about the movie sequel rose after its opening weekend, a separate study found.
By Robert Williams • Nov. 26, 2019 -
CBD seltzer brand pays Venmo users for their Instagram promotions
Recess is trying an unconventional campaign that sidesteps marketing regulations on Facebook-owned platforms.
By Robert Williams • Nov. 26, 2019 -
McDonald's Thanksgiving Twitter contest gifts a year of Uber Eats delivery
Uber Eats also is waiving delivery fees for late-night McDonald's orders from Nov. 27 through Cyber Monday.
By Robert Williams • Nov. 26, 2019 -
KFC hides 11 holiday gifts in limited-edition bucket illustrations
Customers can snap pictures of the drawings by Nicholas John Frith and post them to Instagram for a chance to win their real-world counterparts.
By Barry Levine , Peter Adams • Nov. 26, 2019 -
BMW pilots in-car food ordering with delivery app Olo
Nekter Juice Bar and Portillo's Hot Dogs are the first two brands to test orders through car infotainment systems.
By Robert Williams • Nov. 25, 2019 -
Adidas cuts out tech middlemen with in-app sneaker try-on
An iOS app update uses augmented reality to let shoppers virtually sample the brand's new Alphaedge 4D shoe line.
By Robert Williams • Nov. 25, 2019 -
Deep Dive
How mobile ads are powering a social commerce surge this holiday season
"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer said about how platforms like TikTok and Instagram are blending ads and shopping.
By Robert Williams • Nov. 25, 2019 -
Pinterest's new curated marketplace gives smaller merchants a holiday boost
@PinterestShop gathers hundreds of shoppable posts from 17 hand-picked businesses ahead of Small Business Saturday.
By Robert Williams • Nov. 25, 2019 -
Warner Bros.' new 'Friends' app helps fans recreate iconic scenes around 'Friendsgiving'
AT&T, Lego and Coffee Bean & Tea Leaf made branded stickers for the app, which also features virtual filters based on famous moments from the show.
By Robert Williams • Nov. 25, 2019 -
Tic Tac becomes 1st sponsor for Spotify's new live music event series
Two nights of activations and performances at The Mint, a historic L.A. venue, will emphasize different aspects of the Tic Tac brand.
By Barry Levine • Nov. 22, 2019 -
Wingstop lets Twitch users order food while watching livestreams
Viewers interact directly with a streamer who provides menu suggestions and then can place an order for DoorDash delivery.
By Robert Williams • Nov. 22, 2019 -
Gen Z prefers entertainment, social media in early dayparts
Generational differences in mobile usage, social media and news consumption suggest brands should target content at certain times of the day.
By Robert Williams • Nov. 22, 2019
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