Walgreens and Neil Patrick Harris offer holiday advice in social content

The drugstore chain enlisted Harris and his husband, chef David Burtka, for videos, photos and tips on coping with holiday stress.

By Robert Williams • Dec. 10, 2019

TikTok's top 100 viral videos of 2019 showcase diversity of its content

A year-end campaign across social media highlights well-established creators as well as relative newcomers who have moved up the platform's ranks.

By Robert Williams • Dec. 10, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot

The marketer moved quickly to capitalize on the exercise bike brand's misfire with its own ad starring the same actress gaining millions of views on social.

By Dianna Christie • Dec. 9, 2019

Snapchat 'deepfake-style' tool Cameo adds selfies to shareable videos

Still in testing, Cameo replaces the faces of people in videos with personal headshots.

By Robert Williams • Dec. 9, 2019

YouCam's holiday contest showcases updated photo-editing tools

The app's holiday photo challenge urges users to create and share photos for a chance to win a free subscription for a year.

By Robert Williams • Dec. 9, 2019

'Star Wars' footage will debut as 'Fortnite' in-game exclusive

The "Risky Reels" section of a game map will showcase a preview of the blockbuster on Dec. 14.

By Robert Williams • Dec. 9, 2019

Technology of the Year: Checkout on Instagram

Though just nine months old, Checkout appears to have set the stage for a slew of commerce-related features within the app and beyond.

By Natalie Black (Koltun) • Dec. 9, 2019

Campaign of the Year: Burger King's 'Whopper Detour'

A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain's app.

By Natalie Black (Koltun) • Dec. 9, 2019

Disruptor of the Year: TikTok

The Chinese-owned social video app has been a hit with marketers thanks to its rapid growth, youthful user base and knack for virality.

By Chris Kelly • Dec. 9, 2019

Executive of the Year: Chris Brandt, Chipotle

Since 2018, the QSR chain's CMO helped turn around the ship with a mobile-first approach centered on making the brand more culturally relevant.

By Chris Kelly • Dec. 9, 2019

Marketer of the Year: Burger King

The fast food giant drummed up loyalty by dunking on rivals, wedging into timely pop culture moments and driving app downloads through smartphone-centric campaigns.

By Natalie Black (Koltun) • Dec. 9, 2019

The Mobile Marketer Awards for 2019

From Burger King to TikTok, these are the companies and executives that shaped the mobile marketing industry this year.

Dec. 9, 2019

Will personalization's role in marketing shrink as challenges grow?

Gartner predicts 80% of marketers will drop personalization in five years while the ANA named "personalization" its marketing word of the year, highlighting the tactic's appeal and challenges.

By Barry Levine • Dec. 6, 2019

Serena Williams serves shoppable videos via Verizon Media

The tennis star's "Everybody, Every Body" series shows off her S by Serena fashion line on Yahoo Shopping.

By Robert Williams • Dec. 6, 2019

Instagram taps Celine Dion for shoppable video of retro fashion

Marc Jacobs, Michael Kors, Adidas and Oscar De La Renta are among the 18 brands offering products to buy directly through Instagram.

By Robert Williams • Dec. 6, 2019

Imgur debuts meme-sharing app for gamers

Melee lets gamers and esports fans watch gaming highlights, follow top gamers and is integrated with streaming platform Twitch.

By Robert Williams • Dec. 6, 2019

Spotify extends annual Wrapped campaign to entire decade, podcast content

The feature is for the first time accessible through the platform's mobile app, and outdoor ads spotlight newer bets like the acquisition of Gimlet Media.  

By Robert Williams • Dec. 6, 2019

Consumers aren't fully embracing virtual shopping tools this holiday season

Only about half of shoppers will use voice assistants, chatbots and other emerging technology, according to a new survey.

By Tatiana Walk-Morris • Dec. 5, 2019

NYT: Facebook incubates apps for travel, podcasts, enterprise services

The company's secretive New Product Experimentation Team is reportedly working on the future of the social platform.

By Robert Williams • Dec. 5, 2019

Dave & Buster's cashes in on contactless commerce app

The restaurant chain's app uses NFC technology to let customers play games with a phone tap and manage rewards points.

By Robert Williams • Dec. 5, 2019

Google will adopt IAB Tech Lab's standards for California privacy law

Google Ad Manager, AdSense, AdMob and DV360 platforms will support the California Consumer Privacy Act on Jan. 1.

By Robert Williams • Dec. 5, 2019

Black Friday shopping app traffic soars 240%, study says

App revenue was 5.7 times higher on the peak shopping day than the average Q3 day, despite people spreading out their purchases across the season.

By Robert Williams • Dec. 5, 2019

Pandora's multichannel campaign highlights new features as streaming wars heat up

The service is also showcasing ad-supported services that connect brands with audiences, with Heineken as an early partner.

By Robert Williams • Dec. 4, 2019

Sprinklr acquires Nanigans' social ad business amid ad tech consolidation

The combined businesses will manage more than $1.5 billion of yearly ad spend among social channels including Facebook, Instagram and Twitter.

By Robert Williams • Dec. 4, 2019

Kool-Aid crashes onto TikTok with holiday video challenge

The Kraft Heinz brand's mascot and rapper Lil Jon encourage people to post social videos for a chance to win $10,000.

By Robert Williams • Dec. 4, 2019