Gimbal gives mobile users more control of location data

The mobile engagement company released an app that lets consumers opt out of sharing geographic information with third parties that could be used for ads.

By Robert Williams • Jan. 13, 2020

How Target and Reebok reinvigorated loyalty with a data-driven playbook

Marketing executives at NRF's Big Show dished on how taking a hard look at the numbers led to difficult — but necessary — decisions in devising a turnaround.

By Peter Adams • Jan. 13, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Casper's IPO filing discloses risks of social influencer marketing

The direct-to-consumer startup said a bad product review from a social influencer could adversely affect its reputation and diminish its brand value. 

By Robert Williams • Jan. 13, 2020

Smart speaker ownership hit 60M US adults in 2019

Households with smart speakers own an average 2.6 devices, up from 2.3 a year earlier.

By Robert Williams • Jan. 10, 2020

Mastercard app highlights loyalty rewards with AR portals

Immersive 3D portals showcase cardholder features such as shopping and loyalty rewards.

By Robert Williams • Jan. 10, 2020

Natural Light offers free beer to anyone reaching drinking age

The beverage brand will repost pictures of 21st birthday celebrations on social media each month throughout 2020.

By Robert Williams • Jan. 10, 2020

Study: Facebook Gaming's livestream growth outpaces Twitch, Mixer

However, Twitch was still the most popular platform with 61% of the gaming livestream market, according to StreamElements and Arsenal.gg.

By Robert Williams • Jan. 10, 2020

P&G sponsors launch of Seneca Women's female-focused podcast network

As the number of podcasts multiplies, the network wants to ensure that women's voices are being represented.

By Dianna Christie • Jan. 10, 2020

Puma lifts ad recall 180% with new Spotify podcast ad tech

For the first time, the audio platform provides data on ad impressions, reach and frequency, along with users' anonymized device and demographic data.

By Robert Williams • Jan. 9, 2020

Quibi introduces tech for combining horizontal and vertical viewing

T-Mobile subscribers will receive the streaming service bundled with their cellular plans, while Google is working to optimize it for Pixel smartphones.

By Robert Williams • Jan. 9, 2020

Panera hires Phyllis from 'The Office' to address angry tweets

Actress Phyllis Smith read comments from disgruntled customers after the chain pulled onion soup from its menu.

By Robert Williams • Jan. 9, 2020

Google boosts Assistant with device scheduling and text reading tech

A new feature called Scheduled Actions will let people preset their smart home electronics like coffee makers, lighting and thermostats.

By Robert Williams • Jan. 8, 2020

Twitter adds video to Promoted Trends takeover ads

Users will see Promoted Trend Spotlight ads the first two times they tap on the Explore tab each day. 

By Robert Williams • Jan. 8, 2020

Sally Beauty recruits influencers in brand, app upgrade

The retailer's new motto, "Unleash Your PROtential," highlights its goal of helping consumers with salon-quality makeovers at home.

By Robert Williams • Jan. 8, 2020

Delta revamps mobile app as 'digital concierge' travel hub

An expanded integration with Lyft lets travelers use frequent flyer miles to pay for rides.

By Robert Williams • Jan. 8, 2020

AR and VR will drive omnichannel 2.0

As access and adoption rise, immersive tech has the potential to bridge the gap between store and home, writes Nielsen Global Connect's John Tavolieri.

By John Tavolieri • Jan. 8, 2020

Almost all retail apps leak personal data, security firm warns

Until retailers' apps can be trusted, people should delete them from their phones, per NowSecure.

By Daphne Howland • Jan. 7, 2020

Amazon broadens in-car services with major Alexa expansion

The e-commerce giant is collaborating with carmakers, gas stations and tech firms to give drivers more voice-powered services.

By Robert Williams • Jan. 7, 2020

BBC America invades living rooms with 'Doctor Who' AR commercial

A special ad break showed a QR code that viewers could scan with their smartphone to see virtual imagery from the show.

By Robert Williams • Jan. 7, 2020

Burger King steps up with free food for New Yorkers near 'Joker' stairs

While poking fun at rival McDonald's, the QSR is offering Uber Eats delivery to Bronx residents annoyed by a rush of tourists.

By Robert Williams • Jan. 7, 2020

Cadillac, Amazon showcase cloud-based car shopping concept at CES

ZeroLight's technology and Amazon's platform deliver personalized and 3D interactive experiences throughout the car buying journey.

By Dianna Christie • Jan. 7, 2020

Esports outlook 2020: What brands need to become winning players

Non-endemic brands are becoming more active, influencers are getting proper management and tech is letting new platforms emerge.

By Shane Schick • Jan. 7, 2020

3 email marketing tips to increase engagement

The trick with email marketing is converting email opens into successful sales and brand loyalty.

Jan. 7, 2020

VR porta-potties and smart baby tech: What's on tap at P&G's 2nd CES showcase

Charmin, Pampers and Oral-B are on the ground in Las Vegas with flashy mobile tech as part of the CPG giant's second year as an exhibitor.

By Peter Adams • Jan. 6, 2020

Snap buys AI company behind its 'deepfake' selfie tool

The technology powers Snapchat's recently launched Cameo feature that adds selfies to videos.

By Robert Williams • Jan. 6, 2020