5G's boon for smartphone market will be short-lived, forecast says

Gartner predicted that 5G will help lift total smartphone shipments this year, but figures will steadily drop to 1.76 billion by 2022.

By Robert Williams • Jan. 22, 2020

Instagram deprecates IGTV button as mobile streaming bet fails to take off

Launched with major fanfare two years ago, the feature has seen slim user adoption and a lack of monetization options for creators.

By Peter Adams • Jan. 21, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

TikTok revenue surges fivefold as global downloads hit 738M

The app's lifetime downloads reached 1.65 billion, making it one of the most popular apps in the world.

By Robert Williams • Jan. 21, 2020

Budweiser Canada updates 'Whassup' for Super Bowl with Uber, smart home tech

The beermaker's TV spot depicts smart home devices saying the catchphrase and will have an Uber code to request a safe ride home.

By Robert Williams • Jan. 21, 2020

Ikea, Subway cash in on digital stickers for Venmo

Holler brings branded content to the social payments app, where users include emoji in 90% of the transactions they share with others.

By Robert Williams • Jan. 21, 2020

In-app programmatic buying platform Dataseat launches with $2.3M in funding

The startup helps advertisers manage mobile app campaigns in-house and works with Social Point, Jam City and M&C Saatchi Performance.

By Robert Williams • Jan. 17, 2020

Avocados From Mexico links Super Bowl buzz to blockchain

The marketer and partner Vatom Labs will dish out digital objects that can be redeemed for cash to users who complete certain actions, like sharing news about the brand.

By Peter Adams • Jan. 17, 2020

Verizon, TurboTax sponsor Twitch Rivals esports tournament

The telecom giant is showcasing next-generation 5G mobile service as the presenting sponsor of the tournament.

By Robert Williams • Jan. 17, 2020

A trio of takeaways from CES 2020 for mobile marketers

From showcasing 5G to short-form video, the show once again proved to be center stage for the world's innovations that will define the next pinnacle in smarter living through technology, writes Airship's Mike Herrick.

By Mike Herrick • Jan. 17, 2020

'Words With Friends' shares celebrity-backed social campaign for 2020

Zynga's social gaming app features influencers, celebrities and organizations who share their "word of the year."

By Robert Williams • Jan. 17, 2020

Report: Facebook scraps plan to sell ads in WhatsApp

However, the social network may introduce ads to Status, a stories feature in the popular messaging app, sources told The Wall Street Journal.

By Robert Williams • Jan. 17, 2020

Google unifies clothes shopping on mobile search to enhance commerce play

The company won't charge retailers and brands to be included in a new search section, which includes products from more than 1 million online shops.

By Robert Williams • Jan. 16, 2020

Panda Express celebrates Lunar New Year with social AR

Available on Facebook and Instagram, the virtual filters highlight different cultural traditions like red envelope gift-giving.

By Robert Williams • Jan. 16, 2020

Chipotle dishes out free food to Twitter fans as 'Quitter's Day' looms

As some people struggle to maintain their New Year's resolutions, the burrito chain is promoting a new healthier menu item.

By Robert Williams • Jan. 16, 2020

Key mobile app marketing trends in 2020 will include Gen Z, IoT, App Annie predicts

App usage continues to soar, but brands must pay attention to what the trends mean before they're left behind.

By Chris Kelly • Jan. 15, 2020

P&G, StubHub pilot Pandora's new ad measurement tools

Test & Tune lets brands ask audiences direct questions to gain better consumer insights.

By Robert Williams • Jan. 15, 2020

EMarketer: Pinterest overtakes Snapchat as No. 3 social network

Pinterest's user base grew 9.1% to 82.4 million last year, surpassing Snapchat's growth of 5.9% to 80.2 million.

By Robert Williams • Jan. 15, 2020

Tinder, Grindr sell personal data in possible violation of privacy laws, study says

Twitter on Tuesday said it had suspended Grindr from its advertising network and would launch an investigation into the app's data-sharing practices.

By Robert Williams • Jan. 15, 2020

Oreo's Most Stuf cookies return with pop-ups, TikTok challenge

A multichannel campaign also includes a sweepstakes, OOH elements, limited-edition products and "retailtainment" activations in select stores.

By Robert Williams • Jan. 14, 2020

Paramount debuts virtual makeup try-ons for 'Like A Boss' promo

The AR activation ties into the film, which tells the story of two friends who start a beauty company that's taken over by a cosmetics mogul.

By Robert Williams • Jan. 14, 2020

Taco Bell deploys AI for in-app personalization

A Certona partnership will let users see customized menu recommendations and offers based on preferences and other criteria like weather and location.

By Lauren Manning • Jan. 14, 2020

Sephora, Rent the Runway aim to unlock social's growing commerce opportunity

Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.

By Peter Adams • Jan. 14, 2020

How Starbucks uses AI to counter mobile's isolating effect

At NRF's Big Show, CEO Kevin Johnson shared why the chain is embracing artificial intelligence to compensate for some of mobile's downsides.

By Chantal Tode • Jan. 14, 2020

Albertsons will roll out Pinterest recipe integration

Shoppers can scan special tags and access the retailer's Pinterest page with the full recipe and products available in the store, the company announced at NRF's Big Show.

By Krishna Thakker • Jan. 13, 2020

In-store mobile tech draws repeat shoppers, study finds

Mobile payment apps remain much less popular than credit and debit cards for in-store payments.

By Robert Williams • Jan. 13, 2020