Mobile: Page 93
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Serena Williams serves shoppable videos via Verizon Media
The tennis star's "Everybody, Every Body" series shows off her S by Serena fashion line on Yahoo Shopping.
By Robert Williams • Dec. 6, 2019 -
Instagram taps Celine Dion for shoppable video of retro fashion
Marc Jacobs, Michael Kors, Adidas and Oscar De La Renta are among the 18 brands offering products to buy directly through Instagram.
By Robert Williams • Dec. 6, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Imgur debuts meme-sharing app for gamers
Melee lets gamers and esports fans watch gaming highlights, follow top gamers and is integrated with streaming platform Twitch.
By Robert Williams • Dec. 6, 2019 -
Spotify extends annual Wrapped campaign to entire decade, podcast content
The feature is for the first time accessible through the platform's mobile app, and outdoor ads spotlight newer bets like the acquisition of Gimlet Media.
By Robert Williams • Dec. 6, 2019 -
Consumers aren't fully embracing virtual shopping tools this holiday season
Only about half of shoppers will use voice assistants, chatbots and other emerging technology, according to a new survey.
By Tatiana Walk-Morris • Dec. 5, 2019 -
NYT: Facebook incubates apps for travel, podcasts, enterprise services
The company's secretive New Product Experimentation Team is reportedly working on the future of the social platform.
By Robert Williams • Dec. 5, 2019 -
Dave & Buster's cashes in on contactless commerce app
The restaurant chain's app uses NFC technology to let customers play games with a phone tap and manage rewards points.
By Robert Williams • Dec. 5, 2019 -
Google will adopt IAB Tech Lab's standards for California privacy law
Google Ad Manager, AdSense, AdMob and DV360 platforms will support the California Consumer Privacy Act on Jan. 1.
By Robert Williams • Dec. 5, 2019 -
Black Friday shopping app traffic soars 240%, study says
App revenue was 5.7 times higher on the peak shopping day than the average Q3 day, despite people spreading out their purchases across the season.
By Robert Williams • Dec. 5, 2019 -
Pandora's multichannel campaign highlights new features as streaming wars heat up
The service is also showcasing ad-supported services that connect brands with audiences, with Heineken as an early partner.
By Robert Williams • Dec. 4, 2019 -
Sprinklr acquires Nanigans' social ad business amid ad tech consolidation
The combined businesses will manage more than $1.5 billion of yearly ad spend among social channels including Facebook, Instagram and Twitter.
By Robert Williams • Dec. 4, 2019 -
Kool-Aid crashes onto TikTok with holiday video challenge
The Kraft Heinz brand's mascot and rapper Lil Jon encourage people to post social videos for a chance to win $10,000.
By Robert Williams • Dec. 4, 2019 -
American Eagle embeds QR codes in shirts for Giving Tuesday
Select items sports an icon people can scan to activate Delivering Good's donation website.
By Robert Williams • Dec. 4, 2019 -
T-Mobile ad campaign touts nationwide 5G coverage
A microsite with an interactive map and ads on TV, radio, digital audio and social media will promote the new service.
By Robert Williams • Dec. 3, 2019 -
Teleflora blooms on social media with combination CGI/live action ads
A toy elf comes to life and offers advice to a mom stressed out by her holiday to-do list in the 15- and 30-second humorous digital spots.
By Robert Williams • Dec. 3, 2019 -
Retailers reap rewards from major bet on social ads during Cyber Weekend
From Thanksgiving through Dec. 1, retailers funneled 45% of their online media budgets into paid social ads and generated 33% of total holiday weekend revenue.
By Robert Williams • Dec. 3, 2019 -
Susan G. Komen brings fundraising efforts to 'Fortnite'
During a livestream on Twitch and YouTube, gaming influencers will use a custom map and challenge viewers to donate and beat their speedrun time.
By Barry Levine • Dec. 3, 2019 -
WeChat tops 5-year growth in brand value with 1,540% surge
Fueling growth was the integration of complementary services into a single platform that would typically require dozens of individual apps.
By Robert Williams • Dec. 3, 2019 -
T-Mobile lifts customer acquisitions 400% with personalized videos
The wireless carrier sought to elevate the effectiveness of its email communications through artificial intelligence.
By Robert Williams • Dec. 2, 2019 -
Ad-supported 'hyper casual' games show most installs worldwide
The number of free mobile games that are easy for users to download surged 170% since last year while downloads jumped 150%, AppsFlyer found.
By Robert Williams • Dec. 2, 2019 -
AR/VR spending will soar 79% to $18.8B next year, study predicts
Retailers are expected to spend $1.5 billion on augmented and virtual reality products and services in 2020.
By Robert Williams • Dec. 2, 2019 -
PayPal: Consumers plan to ramp up social shopping this holiday season
Users in Canada spend an average of 6.4 hours a day on social media — 46% of whom said they're more likely to shop on the platforms this holiday season than last year.
By Robert Williams • Dec. 2, 2019 -
Deep Dive
The winners and losers of Black Friday 2019
Mobile kicked in more than its fair share this year, and that was good news for some brick-and-mortar retailers.
By Daphne Howland • Dec. 1, 2019 -
HBO brings 'His Dark Materials' creatures to life with Snapchat
The effort includes a location-based Landmarker AR Lens that activates a virtual polar bear at Hollywood's TCL Chinese Theater.
By Robert Williams • Nov. 27, 2019 -
American Express unveils in-app restaurant booking service
The service lets Platinum Card and Centurion members make reservations at more than 10,000 eateries worldwide.
By Robert Williams • Nov. 27, 2019
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