Tums' Super Bowl contest has fans rate their heartburn with blue dot emoji

Instead of airing a pricey ad, the counterprogramming strategy could ride game day buzz and engage viewers who "second screen" on mobile devices.

By Robert Williams • Jan. 29, 2020

Mtn Dew brings 'Shining'-inspired Super Bowl campaign to social media

The PepsiCo brand is extending its big game effort with Instagram, Snapchat and TikTok elements.

By Robert Williams • Jan. 29, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

How Pringles' 'Rick and Morty' tie-up stretches far beyond the Super Bowl

In a broader campaign, the Kellogg marketer is pushing into new areas like San Diego Comic-Con and integrating with a "Pocket Morty" mobile app.

By Peter Adams • Jan. 29, 2020

1-800-Flowers revamps app with AR bouquets, Venmo payments

Ahead of Valentine's Day, the flower delivery service relaunched its desktop website as a progressive web app for easier smartphone browsing.

By Robert Williams • Jan. 28, 2020

Hyundai unveils TikTok video short to support Super Bowl campaign

The carmaker's video stars former "Saturday Night Live" cast member Rachel Dratch completing the popular #onedayafterwatching challenge.

By Robert Williams • Jan. 28, 2020

Estée Lauder, Sephora unveil shoppable AR makeup try-ons on Pinterest

Pinterest's new Try On feature works with Lens, the image-sharing app's visual search tool.

By Robert Williams • Jan. 28, 2020

Microsoft invests in mobile ad startup aimed at kids

SuperAwesome, which lets marketers buy ads that are based on context and not personal data, works with brands like Mattel, Hasbro and NBCUniversal.

By Robert Williams • Jan. 28, 2020

One size does not fit all for brands in music

As brands begin to enter the music vertical, it's important to recognize that tactics must be strategically aligned with objectives, says Momentum Worldwide's Glenn Minerley.

By Glenn Minerley • Jan. 28, 2020

Yelp rolls out restaurant health score popup notifications

Following a pilot in San Francisco, the review site has launched the feature in Chicago and Los Angeles to flag restaurants with the worst health inspection violations. 

By Alicia Kelso • Jan. 27, 2020

Retailers see 42% of online sales from mobile devices, study says

Almost two-thirds of retailers said they're integrating mobile tech into e-commerce, but only 14% described themselves as a "mobile-first" organization.

By Robert Williams • Jan. 27, 2020

'Overwatch,' 'Call of Duty' leagues to stream exclusively on YouTube

Activision Blizzard's partnership with Google is another blow to rival platform Amazon Twitch.

By Robert Williams • Jan. 27, 2020

Google reconsiders paid search redesign amid criticism

The mid-January redesign of paid search results on desktop obscures the difference between ads and organic results, according to critics.

By Dianna Christie • Jan. 27, 2020

Macy's partners with Zola on wedding registry

The move comes as the department store continues to close physical stores and rethink its digital operations. 

By Tatiana Walk-Morris • Jan. 24, 2020

Wegmans' updated app gets a thumbs down from shoppers

A clunky coupon feature and slow load times are among the most common complaints, but the retailer says upgrades will roll out over the coming months.

By Krishna Thakker • Jan. 24, 2020

Home Depot boosts engagement 238% with customer identification

The home-improvement chain reduced friction on customer inquiry pages with the help of mobile marketing firm Vibes and Infutor.

By Robert Williams • Jan. 24, 2020

K-Y's racy Instagram challenge seeks 'chief pleasure officer'

The brand of intimate lubricants will review selfies where users make suggestive faces to select someone to fill the post for a year.

By Robert Williams • Jan. 24, 2020

Tinder, Pandora lead gains in app subscriptions

In Sensor Tower's ranking of non-gaming apps by revenue, Google One appears in the top 10, suggesting that subscription revenue is diversifying beyond dating and streaming.

By Robert Williams • Jan. 24, 2020

Bloomberg: TikTok owner seeks US CEO to potentially oversee app's advertising

News of an executive search arrives as more marketers are warming to TikTok's product offerings, including a reported self-serve ad platform.

By Peter Adams • Jan. 23, 2020

Placer.ai raises $12M to expand location data services

The company is seeking to expand in the high-growth industry of collecting location data from mobile consumers, a practice that has alarmed privacy advocates.

By Robert Williams • Jan. 23, 2020

52% of retailers will boost 2020 social media ad budgets, study says

Facebook, retailers' biggest priority, has added more e-commerce features to better woo these marketers.

By Robert Williams • Jan. 23, 2020

Dunkin' challenges Instagram users to design cold brew sweaters

Hockey fans can enter to win a personalized sweater as part of the chain's "Talkin' Hockey" campaign debuting around the NHL's All-Star Weekend.

By Robert Williams • Jan. 23, 2020

How Verizon links 5G to its ongoing first responder homage

For the first Super Bowl with in-stadium 5G, the telecom returns to messaging from previous games and ties it to the future.

By Chris Kelly • Jan. 23, 2020

5 ways mobile will converge with retail in 2020

At the NRF's Big Show, retailers and exhibitors showcased how mobile's role continues to evolve and expand for both in-store and online shopping.

By Chantal Tode , Peter Adams • Jan. 22, 2020

David's Bridal unveils concierge chatbot Zoey

Zoey helps iPhone users book appointments and can free up employees to spend more time interacting with customers in stores.

By Robert Williams • Jan. 22, 2020

Super Bowl viewing shifts to connected devices, study finds

The percentage of viewers who said they'll watch the big game on a smartphone rose to 11% from 7% last year.

By Robert Williams • Jan. 22, 2020