Report: Instagram's $20B ad revenue outpaced YouTube in 2019

The sales figure is about 33% higher than the $15.1 billion in YouTube ad sales that Alphabet divulged for the first time this week.

By Robert Williams • Feb. 5, 2020

KFC Canada brings Colonel Sanders' voice, reordering to Alexa

The fast-food chain worked with Amazon's cloud platform to recreate Sanders' voice through AI technology.

By Robert Williams • Feb. 5, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Dunkin' names new VP of marketing strategy amid pivot to integrated approach

CEO Dave Hoffmann said the move will streamline the company's strategic, go-to-market functions into one team. 

By Peter Adams • Updated Feb. 5, 2020

Mobile messaging firm Attentive raises $70M

CEO Brian Long said, "brands will be expected to engage in real-time, two-way conversations with their customers via mobile messaging."

By Tatiana Walk-Morris • Feb. 4, 2020

Vine successor Byte is most popular app in its first week

The app's launch opens a new social ad platform for marketers, though many brands may wait and see whether it will reach a scale that makes it worthwhile.

By Robert Williams • Feb. 4, 2020

Chipotle's Justin Bieber challenge reaches 95M on TikTok during Super Bowl

The "TikTok Timeout" challenge urged people to create their own "February Free Delivery Sundays" ads set to Bieber's new song "Yummy."

By Robert Williams • Feb. 4, 2020

TurboTax tops ranking of Super Bowl advertisers' digital efforts

Intuit-owned TurboTax hosted a #W2Step challenge on TikTok that generated more than 100 million views.

By Robert Williams • Feb. 4, 2020

Google parent reveals YouTube ad revenue of $15B

The popular video-sharing site's revenue rose 36% in 2019 from a year earlier, outpacing search ad growth for Google.

By Robert Williams • Feb. 4, 2020

Axe teams with Netflix's 'Sex Education' to offer dating tips

The social media effort is driven by brand research showing 47% of boys aged 14-24 have refrained from asking someone out due to lack of confidence.

By Dianna Christie • Feb. 4, 2020

Budweiser flips bottle labels for selfies, social sharing

The AB InBev brand unveiled the SelfieBud label while opening its BudX Hotel, a three-day experiential takeover of a hotel in Super Bowl host city Miami.

By Robert Williams • Feb. 3, 2020

Report: Walmart Media Group tests Xandr, The Trade Desk for DSP partnership

The move comes after Walmart debuted its own in-house ad portal last month.

By Dianna Christie • Feb. 3, 2020

Pantone shares 'color commentary' on social during Super Bowl

The color standards company posted comments to Twitter and Instagram about the hues shown throughout the big game.

By Robert Williams • Feb. 3, 2020

Honda spotlights 'Superb Owl' on Twitter during big game

Playing off the common misspelling of "Super Bowl" in online searches, the carmaker highlighted its Honda Pilot SUV with a variety of owl-related videos, GIFs and memes.

By Robert Williams • Feb. 3, 2020

Yelp asks Grubhub to remove delivery from 'non-partner' restaurant pages

Grubhub told Restaurant Dive that Yelp was aware of the practice and that the companies recently came to the decision together. Yelp said it asked Grubhub to make the change after recently learning of the practice.

By Alicia Kelso • Updated Jan. 31, 2020

'Wimpy Kid' comes to social AR, Baidu's emoji keyboard

Fans can decorate their messages with digital stickers based on character illustrations in "Diary of a Wimpy Kid" books.

By Robert Williams • Jan. 31, 2020

Snapchat touts how it helps brands like Subway engage Gen Z sports fans

In promoting its reach among sports fans, Snap said almost 75% of users who plan to watch March Madness also use the app while viewing live games.

By Robert Williams • Jan. 31, 2020

Amazon's ad sales surge 41% to record $4.8B

On its Q4 earnings call, executives detailed how the e-commerce giant can help deepen brand engagement and customer loyalty via its ad offerings.

By Robert Williams • Jan. 31, 2020

Postmates plans 'Hot Ones' contest for Super Bowl

The delivery service is giving Los Angeles viewers of online talk show "Hot Ones" a chance to win hot sauce and spicy wings.

By Robert Williams • Jan. 31, 2020

Facebook's ad revenue rises 25% to record $20.7B

The company doesn't share user data for Instagram, Messenger and WhatsApp, but said the number of people who use at least one of its services rose 11% to 2.3 billion.

By Robert Williams • Jan. 30, 2020

Chipotle deploys TikTok stars to intercept Gen Z's attention during Super Bowl

During each commercial break following a team timeout, creators will share delivery-focused content set to Justin Bieber's new single.

By Peter Adams • Jan. 30, 2020

Frank's RedHot livestreams game show against Super Bowl

Donnie Wahlberg will challenge Twitter users to a game of "Spin the Bottle" for a chance to win a grand prize of $36,500.

By Robert Williams • Jan. 30, 2020

Ryan Reynolds' Mint Mobile touts free offer during Super Bowl

Instead of spending more than $5 million on a TV ad, the prepaid carrier is offering three months of free service to people who sign up during the game.

By Robert Williams • Jan. 30, 2020

Doritos lets mobile fans create Super Bowl dance videos with AI app

The snack brand looks to inspire TikTok dance videos with its big game ad starring Lil Nas X and Sam Elliott.

By Robert Williams • Jan. 30, 2020

Apple reports record profit on iPhone rebound

However, the tech giant said the coronavirus outbreak in China might disrupt its supply chain and dampen sales this year.

By Robert Williams • Jan. 29, 2020

Amazon leads in social media reaction to Super Bowl teasers

Overall, fewer Super Bowl ad teasers have been released in advance of game day so far, but social sharing and commenting are up from 2019.

By Robert Williams • Jan. 29, 2020