Mobile: Page 91
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L'Oréal's Garnier blends hair color try-ons with Google Lens
Some Walmart locations will have in-store displays to demonstrate how to use the AR- and AI-powered service.
By Robert Williams • Dec. 20, 2019 -
Study: 94% of free mobile games have in-game ads as developers fortify strategies
Concerns that ads degrade the user experience continue to ebb amid growing acceptance among hardcore gamers, not just casual ones.
By Robert Williams • Dec. 20, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Coke, McDonald's logos deliver AR content via Snapchat Scan
First launched in April, the visual search feature is being piloted by two major marketers.
By Robert Williams • Dec. 20, 2019 -
Survey: Restaurants need to add mobile ads, payments and apps to the menu
AdTheorent's "Dining Trends Report" concludes that a robust mobile marketing strategy is crucial for restaurants to connect with customers and drive sales.
By Robert Williams • Dec. 19, 2019 -
Amazon, Apple and Google agree on smart home tech standards
The tech giants partnered with the Zigbee Alliance to develop a better way for connected devices to talk to each other.
By Robert Williams • Dec. 19, 2019 -
Chipotle offers to pay delivery fees on anything
The QSR celebrates college football's bowl season with a Twitter contest.
By Robert Williams • Dec. 19, 2019 -
Winter wonderland: Giant Food Stores pilots augmented reality game
The program, called Snowflake Search, lets kids and adults find hidden characters throughout the store and collect reward points along the way.
By Krishna Thakker • Dec. 19, 2019 -
Marketers will prioritize mobile, web development talent in 2020
The demand illustrates an evolution that's taking place across industries.
By Valerie Bolden-Barrett , Kate Tornone • Dec. 18, 2019 -
Coke leverages Google's search data to prove the holiday spirit grows stronger
A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season.
By Peter Adams • Dec. 18, 2019 -
Ad fraud rate reaches 26% on Android apps, study says
Invalid traffic is highest for apps registered in China that run programmatic ads.
By Robert Williams • Dec. 18, 2019 -
'Phantom of the Opera' debuts Broadway show skill for Alexa
For the first time, fans can search for tickets and buy them through Amazon Pay and Telecharge using voice commands.
By Robert Williams • Dec. 18, 2019 -
Universal Music releases dual-phone video for Post Malone on Spotify
The vertical videos for the song "Circles" are divided into two parts that are synchronized to show a continual story when phones are placed side by side.
By Robert Williams • Dec. 18, 2019 -
Burger King dishes free Impossible Whoppers to delayed holiday flyers
Anyone whose flight is delayed between Dec. 18 and Dec. 30 can download the burger chain's app and input their travel details to receive a coupon.
By Dianna Christie • Dec. 18, 2019 -
Walmart partner Whisk launches multiplatform app
The updated program lets users search or add recipes, share shopping lists across devices and order groceries for delivery via Amazon Alexa and Google Assistant.
By Jessica Dumont • Dec. 17, 2019 -
Snickers kicks off EA's Madden NFL esports tournament
The Mars candy will star in highlight packages and branded studio segments during the Madden NFL 20 Club Championship on Twitch, YouTube and ESPN's mobile app.
By Robert Williams • Dec. 17, 2019 -
'Star Wars' starships invade the skies in Samsung mobile campaign
The Samsung Members app lets Galaxy smartphone owners see geolocated AR content inspired by "The Rise of Skywalker."
By Robert Williams • Dec. 17, 2019 -
Dior lights up holiday collection with 1st Instagram makeup filter
Unlike other virtual try-ons that demonstrate cosmetics to mobile consumers, Dior Makeup's face filter adds a fireworks effect to selfies.
By Robert Williams • Dec. 17, 2019 -
'Top Gun' pilots Snapchat's new trailer reaction lens
Paramount Pictures is letting users share and virtually decorate their responses to a new preview for "Top Gun: Maverick."
By Robert Williams • Dec. 17, 2019 -
AT&T's 5G network goes live in 10 cities
All four major U.S. telecoms — AT&T, Sprint, T-Mobile and Verizon — have pledged to roll out nationwide 5G next year.
By Chris Teale • Dec. 16, 2019 -
Facebook now uses Oculus VR data for ad targeting
The ad targeting only affects people who log into Oculus with their Facebook account, allowing more data sharing.
By Robert Williams • Dec. 16, 2019 -
Cosmopolitan hosts mobile watch party for Netflix's 'You'
The magazine will share behind-the-scenes info on viewers' smartphones as they stream the show.
By Robert Williams • Dec. 16, 2019 -
WWE teams with TikTok on wrestling video themes
Users can add entrance themes from the company's star wrestlers to their videos on the buzzy platform.
By Robert Williams • Dec. 16, 2019 -
Disney accused of telling influencers to avoid 'Frozen 2' ad disclosures
Japanese artists who promoted the movie on Twitter said they were told to not disclose that the company paid them to endorse it.
By Robert Williams • Dec. 13, 2019 -
Bumble taps Tiffany Haddish for first date play-by-play
In a video by ESPN CreativeWorks, the actress teams with L.A. Clippers player Montrezl Harrell for a funny look at two dates arranged on the women-first app.
By Robert Williams • Dec. 13, 2019 -
Nestlé, Unilever test Pandora's in-app voice-powered ads
The audio platform's listeners can respond to simple questions in the ads, which Doritos, Wendy's, Turner Broadcasting and others are also testing.
By Robert Williams • Dec. 13, 2019
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