Mobile: Page 90
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Retrieved from PepsiCo on February 20, 2020
Pepsi links gamified AR to packaging, social as part of global soccer push
Users who scan QR codes can activate virtual versions of stars like Lionel Messi and Paul Pogba and pit them in a game of keepie uppie.
By Peter Adams • Feb. 20, 2020 -
Instacart aims to cultivate online community with new Shop Talk hub
Weaving in features from social platforms, such as badges and micro-rewards, the grocery delivery company is encouraging continued participation.
By Robert Williams • Feb. 20, 2020 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Sea Shepherd creates AR documentary to highlight dolphin plight
The immersive content demonstrates how commercial fishing hurts a protected species.
By Robert Williams • Feb. 20, 2020 -
GasBuddy adds 'deal alerts' to highlight cheap gas
App users can personalize their deal alerts through its network of relationships with fuel, consumer and lifestyle brands.
By Robert Williams • Feb. 20, 2020 -
Jameson asks Twitter users to vote for their favorite St. Patrick's Day bar
Teaming again with musician Anderson .Paak, the Pernod Ricard brand will host a holiday celebration in the state with the most votes.
By Robert Williams • Feb. 20, 2020 -
Facebook tests Pinterest-like app for saving and sharing photos
The social network's new product experimentation team quietly released Hobbi in several markets outside the U.S.
By Robert Williams • Feb. 19, 2020 -
Guinness taps Nick Offerman for St. Patrick's Day social push
For every selfie posted to Instagram of the foamy "mustache" consumers get while drinking the beer, the Diageo brand will donate $1 to the Guinness Gives Back Fund.
By Robert Williams • Feb. 19, 2020 -
Sally Beauty asks fans to choose its first influencers
As part of a rebrand and nationwide campaign that aims to reach consumers directly, the brand continues its push to create its first team of ambassadors.
By Robert Williams • Feb. 19, 2020 -
YouCam features runway beauty trends via AI, AR tech
The augmented reality beauty company teamed up with PRIV to highlight makeup looks from Fashion Week.
By Tatiana Walk-Morris • Feb. 18, 2020 -
Absolut Vodka urges drinkers to 'sex responsibly'
The Pernod Ricard spirits brand donated money to a nonprofit group as people shared its campaign focused on consent via social media.
By Robert Williams • Feb. 18, 2020 -
Facebook cancels marketing summit amid coronavirus fears
Coupled with the shutdown of Mobile World Congress in Barcelona, the news sends a potentially worrying signal for marketing events this year.
By Robert Williams • Feb. 18, 2020 -
HQ Trivia shuts down as investors withdraw support
The game's closure brings an end to a tumultuous two-and-a-half-year history for the pioneer of livestreamed video.
By Robert Williams • Feb. 18, 2020 -
Domino's taps Norm from 'Cheers' to promote new pickup feature
An ad integrates classic footage from the TV show to stoke consumers' nostalgia and highlight tech that knows customers' names.
By Dianna Christie • Feb. 18, 2020 -
Uber's new phone-booking feature lets riders ditch the app
In an attempt to appeal to older users, the mobile feature uses SMS messaging to share trip receipts and driver's license plate information.
By Cailin Crowe • Feb. 14, 2020 -
AppsFlyer: Ad spending for app installs will jump 32% this year
However, the global growth rate gradually will decline as the market matures over the next few years.
By Robert Williams • Feb. 14, 2020 -
Outfront's OOH campaign sends virtual valentines via Instagram
Commuters can scan heart-shaped QR codes on digital billboards to activate an AR filter in Instagram Stories.
By Robert Williams • Feb. 14, 2020 -
Retrieved from Starbucks on May 14, 2019
Starbucks names new CMO focused on bridging physical, digital experience
In his prior roles at the company, 18-year veteran Brady Brewer helped guide areas like delivery and mobile app offerings.
By Peter Adams • Feb. 14, 2020 -
Pearl Jam animates the moon with mobile for new single drop
Visiting a microsite will activate a web-based immersive experience for the upcoming song "Superblood Wolfmoon."
By Robert Williams • Feb. 14, 2020 -
Retrieved from Kroger on April 03, 2019
Kroger's self-serve ad platform addresses attribution challenge with sales data
By letting advertisers view online and in-store sales data on the platform, the retailer aims to bring more transparency into the ad buying process.
By Dianna Christie • Feb. 14, 2020 -
Android could surpass iOS in app revenue this year, Liftoff says
Advertising on Android apps is less expensive than on iOS apps, while engagement rates for video ads are similar on the platforms.
By Robert Williams • Feb. 13, 2020 -
Dessert brand Gü links social, DOOH ads for music-minded Valentine's campaign
Noble Foods' U.K. company will select tweets swapping its name in instead of "you" in famous song lyrics to display on a billboard at Waterloo Station.
By Robert Williams • Feb. 13, 2020 -
IHeartMedia unveils ad marketplace for podcasts
The iHeartPodcast AdSuite looks to offer a variety of ad formats and customization tools for marketers as investments pour into the channel.
By Robert Williams • Feb. 13, 2020 -
FTC eyes stricter rules on influencer marketing
The agency is seeking comments on whether there needs to be tougher penalties on companies for not disclosing paid endorsements.
By Robert Williams • Feb. 13, 2020 -
New breed: How the Westminster Kennel Club figured out TikTok
Ahead of its annual dog show, the 143-year-old brand added the buzziest social media platform to its arsenal.
By Chris Kelly • Feb. 13, 2020 -
Denny's pilots Yelp Store Visits to measure physical store foot traffic
The platform also introduced Showcase Ads, a video-centric format for national marketers to highlight seasonal promotions.
By Robert Williams • Feb. 12, 2020
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