Mobile: Page 89
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Taco Bell deploys AI for in-app personalization
A Certona partnership will let users see customized menu recommendations and offers based on preferences and other criteria like weather and location.
By Lauren Manning • Jan. 14, 2020 -
Sephora, Rent the Runway aim to unlock social's growing commerce opportunity
Executives at NRF's Big Show detailed how they're leveraging ambassador networks to drive growth via shoppable offerings on platforms like Instagram.
By Peter Adams • Jan. 14, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
How Starbucks uses AI to counter mobile's isolating effect
At NRF's Big Show, CEO Kevin Johnson shared why the chain is embracing artificial intelligence to compensate for some of mobile's downsides.
By Chantal Tode • Jan. 14, 2020 -
Albertsons will roll out Pinterest recipe integration
Shoppers can scan special tags and access the retailer's Pinterest page with the full recipe and products available in the store, the company announced at NRF's Big Show.
By Krishna Thakker • Jan. 13, 2020 -
In-store mobile tech draws repeat shoppers, study finds
Mobile payment apps remain much less popular than credit and debit cards for in-store payments.
By Robert Williams • Jan. 13, 2020 -
Gimbal gives mobile users more control of location data
The mobile engagement company released an app that lets consumers opt out of sharing geographic information with third parties that could be used for ads.
By Robert Williams • Jan. 13, 2020 -
How Target and Reebok reinvigorated loyalty with a data-driven playbook
Marketing executives at NRF's Big Show dished on how taking a hard look at the numbers led to difficult — but necessary — decisions in devising a turnaround.
By Peter Adams • Jan. 13, 2020 -
Courtesy of Casper
Casper's IPO filing discloses risks of social influencer marketing
The direct-to-consumer startup said a bad product review from a social influencer could adversely affect its reputation and diminish its brand value.
By Robert Williams • Jan. 13, 2020 -
Smart speaker ownership hit 60M US adults in 2019
Households with smart speakers own an average 2.6 devices, up from 2.3 a year earlier.
By Robert Williams • Jan. 10, 2020 -
Mastercard app highlights loyalty rewards with AR portals
Immersive 3D portals showcase cardholder features such as shopping and loyalty rewards.
By Robert Williams • Jan. 10, 2020 -
Natural Light offers free beer to anyone reaching drinking age
The beverage brand will repost pictures of 21st birthday celebrations on social media each month throughout 2020.
By Robert Williams • Jan. 10, 2020 -
Study: Facebook Gaming's livestream growth outpaces Twitch, Mixer
However, Twitch was still the most popular platform with 61% of the gaming livestream market, according to StreamElements and Arsenal.gg.
By Robert Williams • Jan. 10, 2020 -
P&G sponsors launch of Seneca Women's female-focused podcast network
As the number of podcasts multiplies, the network wants to ensure that women's voices are being represented.
By Dianna Christie • Jan. 10, 2020 -
Puma lifts ad recall 180% with new Spotify podcast ad tech
For the first time, the audio platform provides data on ad impressions, reach and frequency, along with users' anonymized device and demographic data.
By Robert Williams • Jan. 9, 2020 -
Quibi introduces tech for combining horizontal and vertical viewing
T-Mobile subscribers will receive the streaming service bundled with their cellular plans, while Google is working to optimize it for Pixel smartphones.
By Robert Williams • Jan. 9, 2020 -
Panera hires Phyllis from 'The Office' to address angry tweets
Actress Phyllis Smith read comments from disgruntled customers after the chain pulled onion soup from its menu.
By Robert Williams • Jan. 9, 2020 -
Google boosts Assistant with device scheduling and text reading tech
A new feature called Scheduled Actions will let people preset their smart home electronics like coffee makers, lighting and thermostats.
By Robert Williams • Jan. 8, 2020 -
Twitter adds video to Promoted Trends takeover ads
Users will see Promoted Trend Spotlight ads the first two times they tap on the Explore tab each day.
By Robert Williams • Jan. 8, 2020 -
Sally Beauty recruits influencers in brand, app upgrade
The retailer's new motto, "Unleash Your PROtential," highlights its goal of helping consumers with salon-quality makeovers at home.
By Robert Williams • Jan. 8, 2020 -
Delta revamps mobile app as 'digital concierge' travel hub
An expanded integration with Lyft lets travelers use frequent flyer miles to pay for rides.
By Robert Williams • Jan. 8, 2020 -
Opinion
AR and VR will drive omnichannel 2.0
As access and adoption rise, immersive tech has the potential to bridge the gap between store and home, writes Nielsen Global Connect's John Tavolieri.
By John Tavolieri • Jan. 8, 2020 -
Almost all retail apps leak personal data, security firm warns
Until retailers' apps can be trusted, people should delete them from their phones, per NowSecure.
By Daphne Howland • Jan. 7, 2020 -
Amazon broadens in-car services with major Alexa expansion
The e-commerce giant is collaborating with carmakers, gas stations and tech firms to give drivers more voice-powered services.
By Robert Williams • Jan. 7, 2020 -
BBC America invades living rooms with 'Doctor Who' AR commercial
A special ad break showed a QR code that viewers could scan with their smartphone to see virtual imagery from the show.
By Robert Williams • Jan. 7, 2020 -
Burger King steps up with free food for New Yorkers near 'Joker' stairs
While poking fun at rival McDonald's, the QSR is offering Uber Eats delivery to Bronx residents annoyed by a rush of tourists.
By Robert Williams • Jan. 7, 2020
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