Vimeo launches video editing tools for small businesses

A new suite of tools lets companies publish social-optimized videos across platforms and monitor results within a single hub.

By Tatiana Walk-Morris • Feb. 27, 2020

Stella Artois wants drinkers to 'uncancel' Leap Day plans

By offering rebates on beer purchases, the Anheuser-Busch brand is urging people to spend the "extra" day enjoying a beer with family and friends.

By Robert Williams • Feb. 27, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Burberry merges Google Search with AR for shopping inspiration

A new tool lets luxury shoppers see an augmented reality version of products found through Google Search.

By Robert Williams • Feb. 27, 2020

Home Depot holiday ads spur double-digital growth in app usage

"How doers get more done" displayed app features such as image recognition to identify repair parts, a product locator and in-store pickup.

By Robert Williams • Feb. 27, 2020

Dove addresses teen body image issues with mobile video series

Helmed by Lena Waithe, the "Girls Room" effort supports Unilever's recent plans to ramp up investments in purpose-driven marketing.

By Dianna Christie • Feb. 27, 2020

Leanplum raises $27M, appoints new management

The funding round aims to support the company's growth as more brands rely on mobile devices to connect with consumers through an expanding selection of apps.

By Robert Williams • Feb. 26, 2020

Rolls-Royce revs up exclusive app for high-end clientele

Serving as a private social network and hub for luxury experiences, the Whispers app targets "individuals untethered by common constraints such as time and money."

By Robert Williams • Feb. 26, 2020

Nutella swaps syrup for hazelnut spread at NYC pop-up

To celebrate National Pancake Day and position itself as a breakfast staple, the Ferrero brand is hosting an experiential event.

By Dianna Christie • Feb. 26, 2020

Jif seeks to settle the debate about 'GIF' pronunciation

Giphy teamed with the J.M. Smucker brand on a special jar of peanut butter that sold out on Amazon within hours.

By Robert Williams • Feb. 26, 2020

Companies face a 'paradox' between digital personalization and data privacy

As more consumers use mobile devices to shop online, retailers are striving to create a relevant digital experience and protect data, a new report found.

By Tatiana Walk-Morris • Feb. 25, 2020

Uber breaks into ad publishing through OOH display deal with Adomni

The ride-hailer launched a new division to support the initiative, which aims to install displays on thousands of cars in three cities by April 1.

By Peter Adams • Feb. 25, 2020

Krispy Kreme touts delivery service with Leap Day baby promotion

Expectant parents, families, doctors and nurses can post a baby announcement on social media on Feb. 29 to receive delivery of five dozen free doughnuts.

By Robert Williams • Feb. 25, 2020

Visit California customizes social campaign for Pinterest, Spotify, Snapchat and more

The multichannel campaign's digital experiences vary by platform, generating road trip inspiration suitable for each user experience.

By Robert Williams • Feb. 25, 2020

KFC Canada tests Google's food ordering service

By saying, "Hey Google, order food from KFC," Google Assistant will wake up to take an order.

By Robert Williams • Feb. 25, 2020

Lay's teams with 'The Voice' on weekly trivia, new flavors

The effort to weave in trivia suggests that marketers still have a desire to reach consumers in this way despite HQ Trivia's recent closure.

By Dianna Christie • Feb. 25, 2020

Ikea pushes Swedish dreams in National Sleep Awareness Month promotion

An in-store sleepover, Giphy content and a sweepstakes with Fooji are part of the latest extension to the retailer's sleep-themed marketing.

By Dianna Christie • Feb. 25, 2020

Amazon unveils new tech-powered grocery brand in Seattle

Mobile Marketer's sister publication Grocery Dive got an inside look at Amazon Go Grocery, the e-tailer's newest store that harnesses checkout-free tech.

By Jeff Wells • Feb. 25, 2020

KFC France jumps on buzz of Kanye West, Kim Kardashian visit

The fast-food chain customized a bucket of chicken featuring lyrics that mention KFC and erected a plaque commemorating the celebrities' visit.

By Dianna Christie • Feb. 24, 2020

Facebook is paying people to record their voices

The social network wants voice recordings to improve its speech recognition technology.

By Robert Williams • Feb. 24, 2020

Paramount unveils 'Sonic' emoji with Baidu

Digital content inspired by the movie "Sonic the Hedgehog" is available in the Chinese search giant's Facemoji Keyboard.

By Robert Williams • Feb. 24, 2020

Google removes 600 apps from Google Play to reduce ad fraud

Cheetah Mobile, the biggest company banned from Google Play, said its ability to attract new users and generate revenue will be adversely affected.

By Robert Williams • Feb. 21, 2020

Spotify partners with Resident Advisor on local music events

Users of the streaming audio app will see event listings for performances based on their favorite artists and listening history.

By Robert Williams • Feb. 21, 2020

McDonald's beefs up branded merch with Quarter Pounder products, including scented candles

Quarter Pounder Fan Club merchandise, which includes T-shirts, mittens and a heart-shaped locket, will be unveiled on Instagram as it becomes available.

By Dianna Christie • Feb. 21, 2020

Mucinex's latest TikTok challenge boasts more than 560M views

The cough medicine enlisted a team from "So You Think You Can Dance" to choreograph dance moves for its #BeatTheZombieFunk challenge.

By Robert Williams • Feb. 21, 2020

Twitch will boost monthly users 14% to 37.5M this year, eMarketer predicts

The Amazon-owned livestreaming platform will continue growing to hit 47 million viewers by 2023, according to the researcher.

By Robert Williams • Feb. 21, 2020