Social Media: Page 101
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Tinder circumvents Google Play fees with in-app payments
Match Group's dating app lets users directly enter credit card information to help the company cut down on app store fees.
By Robert Williams • July 22, 2019 -
Report: TikTok tests app features that resemble Instagram's format
The social video app is piloting a Discover tab to replace the current Search feature and a "sent to" section for sharing videos through WhatsApp.
By Robert Williams • July 22, 2019 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Humorous content is most popular for TV viewers sharing on social media, study finds
Seventy-three percent of social network users engage with TV-related content on social media platforms.
By Robert Williams • July 19, 2019 -
Bud Light offers free beer to aliens escaping during 'Storm Area 51' event
In response to a viral Facebook event, the beer brand will debut an alien-themed label if it receives 51,000 retweets on Twitter.
By Barry Levine • July 19, 2019 -
Mobile carriers make social media push for 5G
Verizon and T-Mobile dedicated most of their social-media spend to Twitter, while Sprint went all in on Facebook.
By Robert Williams • July 19, 2019 -
Column
Campaign Trail: How Gatorade elevates UGC with an app for teen athletes
"Knowing that our heartbeat — our core audience — is a teen athlete, we need to be more engaged in the places and spaces they're in," Gatorade's head of consumer and athlete engagement told Marketing Dive.
By Natalie Black (Koltun) • July 19, 2019 -
Wendy's plays 'Fortnite' on Twitch to launch Baconfest
The burger chain gave away 1,000 Baconator sandwiches to Twitch viewers who ordered from Doordash.
By Robert Williams • July 18, 2019 -
Jim Beam tackles heat wave with 'Refreshionals' campaign promoting highball cocktail
In select cities where the weather is hot, residents can tweet at the brand with relevant emoji, like a thermometer, for the chance to win a highball kit.
By Barry Levine • July 18, 2019 -
Kahlúa showcases least-liked Instagram posts in pop-up art exhibit
The liqueur brand also added a section to its website called #BottomNine to help Instagram users see which of their posts received the fewest likes.
By Robert Williams • July 18, 2019 -
Lay's selfie-focused 'Smiles' campaign returns, building on success of 1st run
The Frito-Lay brand claims the first crack at the concept resulted in 700 selfies posted per day with its products.
By Peter Adams • July 17, 2019 -
Oscar Mayer's Wienermobile is for rent on Airbnb
The Kraft Heinz brand will turn the iconic hot dog-themed vehicle into a campsite to coincide with Lollapalooza.
By Dianna Christe • July 17, 2019 -
Halo Top, Bumble dish out frozen treats for National Ice Cream Day
Users can win a free box of Halo Top Pops by swiping through the app's dating and networking sections for a coupon.
By Robert Williams • July 17, 2019 -
Taco Bell, T-Mobile to open co-branded pop-up stores offering free food, merch
Concept stores will feature live DJs and give away exclusive gear and menu items, like a white cherry-flavored T-MoBell Freeze.
By Peter Adams • July 16, 2019 -
Facebook meets bipartisan opposition to Libra cryptocurrency
Congressional grilling arrives amid a growing chorus of criticism from lawmakers and financial authorities.
By Robert Williams • July 16, 2019 -
Busch hides 'Pop Up Schop' somewhere in a national forest
Fans who decipher clues on Twitter and find the secret location could win a lifetime supply of beer.
By Barry Levine • July 16, 2019 -
Snap courts Asian advertisers with renewed Baidu deal
The Chinese tech company again will be Snapchat's representative to advertisers in Greater China, Japan and South Korea.
By Robert Williams • July 16, 2019 -
P&G amplifies call for equal pay, makes financial pledge following World Cup victory
The marketer's Secret brand, a sponsor of the U.S. women's team, ran a full-page ad in The New York Times and said it will donate a symbolic $529,000 to the cause.
By Peter Adams • July 15, 2019 -
Ally Financial plays 'truth or dare' with social-based 'Confessiongrams'
A gamified campaign seeks to remove stress and stigma from discussions about money.
By Robert Williams • July 15, 2019 -
IAB: 48% of consumers shop disruptor brands
DTC fans are twice as likely as those who shop at traditional brands to see direct brands as part of their self-expression, the study found.
By Dianna Christe • July 15, 2019 -
Twitch tops livestreaming platforms with 70% of hours watched
Amazon's video streaming site snagged higher viewership in Q2 than YouTube Live, Facebook Gaming and Microsoft's Mixer.
By Robert Williams • July 15, 2019 -
Marvel and Axe partner on web comic series 'The Fresh-Men'
The effort, which includes a mixtape and a presence at Comic-Con, is a way for the grooming brand to get in front of its target audience as ad-free media options proliferate.
By Dianna Christe • July 15, 2019 -
YouTube amplifies monetization options for creators as early tools drive revenue
At VidCon, the platform touted that its Super Chats feature generates more than $400 in revenue per minute for some streams.
By Peter Adams • July 12, 2019 -
Gold Peak Tea celebrates comforts of home with 'tea shed,' multichannel push
The Coca-Cola brand teamed with TV personality Egypt Sherrod to design a tea shed, a riff on the home improvement show "He Shed, She Shed."
By Chris Kelly , Barry Levine • July 12, 2019 -
Column
Comic Dive: Justice? Do It
Despite online outrage, Nike continues to take cues from Colin Kaepernick — a risk that hasn't impacted sales.
By John Hazard • July 12, 2019 -
Google takes another crack at social networking with Shoelace test
Less than a year after shuttering Google+ due to low usage, the tech giant is piloting an app that connects people in real life based on their interests.
By Robert Williams • July 12, 2019
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