Nike scores with Women's World Cup ad, sales

The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.

By Cara Salpini • July 8, 2019

App revenue jumps 15% to hit $40B in first half of 2019

Tinder was the highest grossing non-game app with an estimated $497 million in spending, Sensor Tower found.

By Robert Williams • July 8, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

L'Oréal brings AR makeup try-ons to WeChat

The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.

By Robert Williams • July 8, 2019

Burger King Sweden dares customers to order its plant-based menu items

The burger chain's "50/50 menu" gives diners a random chance of receiving regular meat patties or plant-based alternatives.

By Robert Williams • July 8, 2019

Learn about the Chinese mobile app market

China continues to be a leader of smartphone adaptation, but most app publishers outside the country won't have the knowledge or available resources to overcome barriers and make an entry on their own.

By Kevin Ford • July 8, 2019

Brita's Instagram influencer campaign Photoshops pollution into beach posts

The water-filter brand's social media effort aims to raise awareness about the blight of plastic pollution while promoting its Filtering Water Bottles.

By Robert Williams • July 3, 2019

Study: Social ad growth drops 50%, elevating e-commerce as a priority

While the growth rate declined significantly, ad revenue reached $17.9 billion in Q1 among key social media companies.

By Robert Williams • July 3, 2019

WSJ: Nike pulls flag-themed sneaker at Kaepernick's behest, setting off firestorm

An Air Max 1 model themed around July Fourth shipped before being recalled at the last minute. The decision has imperiled a deal for a planned manufacturing plant in Arizona.

By Peter Adams • Updated July 2, 2019

Skyy Vodka tags John Cena in social photo-sharing campaign for July 4

For every blurry photo of fireworks people post to social media, Skyy will donate money to the National Diversity Council.

By Robert Williams • July 2, 2019

Shutterstock campaign, Coney Island pop-up fair join 'Stranger Things' bandwagon

With more brands looking to capitalize on the show's fervor, viewers may soon find the Upside Down has been transformed into the Land of Product Overkill.

By Barry Levine • July 2, 2019

Brisk Tea opens 'Cans of Whup Ass' with 'Hobbs & Shaw' partnership

The campaign includes an ad by an aspiring filmmaker that features WWE star Roman Reigns, who appears in the forthcoming "Fast & Furious" spinoff.

By Barry Levine • July 2, 2019

Twitch readies 2-day live shopping show for Amazon Prime Day

Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.

By Robert Williams • July 1, 2019

Country Time taps programmatic OOH to advocate for lemonade stands

Messaging is customized in several cities where there are ordinances against operating a lemonade stand.

By Dianna Christe and Chantal Tode • July 1, 2019

KFC suits up Cheetos mascot as new Colonel Sanders

Chester Cheetah is hawking sandwiches as the QSR taps a different brand icon for the first time.

By Dianna Christe • July 1, 2019

P&G continues racial bias conversation with new film

Picking up where "The Talk" left off, "The Look" is yet another purpose-driven effort from the CPG giant.

By Tatiana Walk-Morris and Chris Kelly • June 28, 2019

Comic Dive: Stranger Days

Game of What? The marketing world is turned upside down as brands like Coke and Burger King rush to tie in with Netflix's hit show "Stranger Things."

By John Hazard • June 28, 2019

Diet Coke debuts label-free cans in challenge to stereotypes

A campaign profiles a range of people, from a transgender artist to a Native American woman, as the brand builds what it claims will be a "multi-year" platform. 

By Peter Adams • June 27, 2019

Instagram will bring ads to Explore tab of personalized content

Analysts forecast the new ad inventory could generate $1.2 billion in revenue for Instagram by 2021.

By Robert Williams • June 27, 2019

Razor brand Billie wants to 'normalize' women's pubic hair at the beach

Just in time for bathing suit season, the DTC brand's "Red, White and You Do You" campaign tackles traditional razor ads.

By Barry Levine • June 27, 2019

Under Armour, Converse, Ikea top Pride engagement on Instagram

Calvin Klein, MAC Cosmetics and Levi's showed mixed results for their Pride-related posts compared to their average content.

By Robert Williams • June 27, 2019

AB InBev's Ritas brand calls out sexist language in new campaign

#NeverApologize is the latest effort from an Anheuser-Busch brand to target millennial women.

By Tatiana Walk-Morris • June 26, 2019

Long John Silver's 'Fishmas in July' makes splash with GIF coupons

A Spotify collection of songs about seafood and swag giveaways to fans on social media​ round out the chain's effort.

By Robert Williams • June 26, 2019

Sabra warns 'The Vegans are Coming' with hotline for summer barbecue hosts

Active through the Fourth of July holiday, the channel offers vegan-friendly "Rescue Kits" and messages of encouragement from celebrities.

By Peter Adams • June 25, 2019

Louis Vuitton, Bulgari lead luxury push on China's WeChat

Sixty percent of high-end brands now have at least one store on the social app, up from 36% last year, Gartner L2 found.

By Robert Williams • June 25, 2019

Bon & Viv looks to 'ban basic' vodka sodas this summer

The AB InBev spiked seltzer brand teamed with Betches Media for a humorous look at what it means to be "basic."

By Chris Kelly , Barry Levine • June 25, 2019