Amazon's ad revenues to grow 470% by 2023, study finds

AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.

By Barry Levine • June 25, 2019

Chicago Cubs hosts 'Stranger Things' night with Snapchat AR lens

Fans who pointed their phones at Wrigley Field's marquee yesterday could see a creature virtually emerge from the "Upside Down."

By Robert Williams • June 25, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Uniqlo launches TikTok's 1st multimarket brand campaign

People that post videos of themselves wearing Uniqlo clothing could appear on store screens and on social media.

By Robert Williams • June 24, 2019

Moxy Hotels teams with celebrity tattoo artist Megan Massacre in bid to capture millennials

As interest in custom tattoo designs grows, Marriott's Moxy is hoping to build its reputation as an artistic brand.

By Dianna Christe • June 24, 2019

Keith Weed, who retired from Unilever in May, again ranked most influential CMO

Forbes' latest Most Influential CMOs list reinforces how the executive's departure is a loss for marketing thought leadership.

By Peter Adams • June 21, 2019

Gatorade opens Dr. Seuss-inspired AR portal lens on Snapchat

The lens debuted during the Women's World Cup as part of its "Sisters in Sweat" initiative to urge young female athletes to keep playing sports.

By Robert Williams • June 21, 2019

Sprite highlights hip-hop culture with 'Thirst for Yours' campaign

The Coca-Cola brand evolves its long-running "Obey Your Thirst" campaign for a fresh cohort of young fans.

By Barry Levine • June 21, 2019

Dunkin' debuts 'human charger' pop-up for summer solstice

On the longest day of the year, coffee fans can visit the activation to snag a free drink, a reusable straw and a tongue-in-cheek user guide.

By Natalie Black (Koltun) , Barry Levine • June 21, 2019

Havas acquires majority stake in streaming, gaming specialist shop Battery

With clients including Netflix and Activision Blizzard, the Los Angeles-based agency will be integrated into Havas' global Annex network.

By Peter Adams • June 20, 2019

Snap alum launches curated online store Verishop

The e-commerce startup has enlisted influencers and YouTubers to curate Tastemaker shops.

By Lisa Rowan • June 20, 2019

Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie

Ahead of the "Spider-Man: Far From Home" debut, the PepsiCo brand slings exclusive merchandise, while Audi flaunts product placement in a new video.

By Chris Kelly , Barry Levine • June 20, 2019

Hyundai test drives Live Nation's concert AR experiences

As automakers target younger generations with immersive content, the car brand will bring its new model to a music festival this fall.

By Robert Williams • June 20, 2019

L.L. Bean rides with Uber to help fans squeeze 's'more out of summer'

A multichannel campaign includes pop-up campsites, a social media contest and an Alexa skill to deliver ideas for outdoor activities.

By Robert Williams • June 20, 2019

Procter & Gamble, Unilever help create 'digital safety' group

The involvement of numerous big players suggests the industry is taking the issue seriously, but comments by YouTube's CEO this week point to a hard road ahead.

By Robert Williams • June 19, 2019

Hollister taps Twitch, gaming influencers for experiential event

The teen retailer will host in-store events to connect with a new generation of gaming fans around a "Crash Bandicoot" relaunch.

By Robert Williams • June 19, 2019

Forrester: CMOs face creative rut while overspending on technology

If brands were to shift $19 billion earmarked for digital technologies to more creative efforts, they could see $10 billion more in ROI over the next six years.

By Robert Williams • June 18, 2019

Bud Light revives '90s ad series and brews music-infused beer on Twitch

The AB InBev brand mines nostalgia on two fronts while tapping into a historic Stanley Cup win.

By Barry Levine • June 18, 2019

How social media in China differs from the West

Social media in China, from a Western view, seems equally fascinating and overwhelming, but the opportunities for Western advertising are now becoming apparent.

June 18, 2019

TikTok's in-app purchases surge sixfold on digital coins, study finds

The company has momentum going into its marketing push at Cannes Lions, hitting 56 million downloads worldwide in May, a 27% gain from the prior month. 

By Robert Williams • June 17, 2019

JetBlue celebrates Pride Month with 'RuPaul's Drag Race' makeover

To promote a plane inspired by RuPaul's "shantay you stay" catchphrase, the New York-based airline tapped Bob the Drag Queen and Trixie Mattel to parody inflight announcements.

By Dianna Christe • June 17, 2019

Pinterest expands social commerce partner program

To draw in brands and users, the platform selected companies to provide businesses with advertising, content marketing, measurement, creative and shopping services.

By Robert Williams • June 17, 2019

Facebook unveils plans, mobile wallet for new cryptocurrency

Calibra will let users send and receive funds from a standalone app or within WhatsApp and Messenger integrations.

By Peter Adams • Updated June 18, 2019

Chipotle, Marc Anthony see viral growth via TikTok

After success with major brands, the social app is ready to parlay its popularity among Generation Z into a marketing campaign that starts at Cannes.

By Robert Williams • June 14, 2019

Amazon tops Apple, Google as world's most valuable brand, study says

The value of the ecommerce giant’s brand jumped 52% to $315.5 billion, according to Kantar research.

By Robert Williams • June 14, 2019

Netflix plans 'Stranger Things' AR mobile game

Similar to "Pokémon Go," the location-based game is coming to iOS and Android devices next year.

By Robert Williams • June 14, 2019