Kind campaign bites into Clif Bar over nutritional claims

The snack brand's latest 30-second TV spot dramatizes how much sugar is in its competitor's products.

By Robert Williams • June 12, 2019

Unilever helps bankroll influencer marketing platform CreatorIQ

The contribution to Series B funding for the firm comes one year after Unilever pledged to fight influencer fraud and amid a growing push to only work with trusted digital partners.  

By Dianna Christe • June 12, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

New Facebook app will pay adults to monitor their mobile usage

The latest attempt to gather data about people's smartphone habits follows a similar effort around teens that triggered a protest firestorm.

By Robert Williams • June 12, 2019

Why New Balance pivoted from video to playables to break into new markets

A campaign from the 113-year-old company that focused on elusive regions like China drove a nearly 19% brand lift.

By Peter Adams • June 12, 2019

Study: Many see Pride-themed marketing as a ploy

Findings include that 24% are more likely to purchase if a company is LGBTQ-friendly, 18% are less likely and 44% say it doesn't matter.

By Barry Levine • June 11, 2019

Miller Lite's new Bluetooth-enabled can doubles as a game controller

For its latest gaming push, the MillerCoors flagship teamed with comedian Eric Andre and unveiled plans to launch a Twitch channel.

By Barry Levine • June 11, 2019

Hyatt offers last-minute Pride packages via experience-focused Find platform

The hotel chain is creating loyalty member exclusives to capitalize on this month's NYC Pride celebrations, which are expected to draw millions of attendees. 

By Peter Adams • June 10, 2019

DTC brands boost TV spending to $3.8B as they reach beyond social media

Direct-to-consumer marketers like Peloton and Purple increased TV media spending by 60% last year to drive sales in digital channels.

By Robert Williams • June 10, 2019

Zynga debuts 'Tiny Royale' on Snapchat's new gaming platform

Snap plans to monetize its gaming content with non-skippable six-second commercials, but no in-app purchases.

By Robert Williams • June 10, 2019

Corona lets beer drinkers pay with plastic waste for World Oceans Day

Swapping trash for a new brew lets Corona connect with consumers who share eco-friendly values.

By Dianna Christe • June 10, 2019

Nike dominates social mentions in lead-up to Women's World Cup, study finds

Twitter is urging fans to participate in the conversation by handing out awards for the best tournament-related tweets.

By Robert Williams • June 10, 2019

Saucony laces up first-ever Instagram relay race

The "Run for Good" campaign urges people to run a mile and challenge others to do the same, and raises money for charity.

By Robert Williams • June 7, 2019

Tony Hawk reconnects with Bagel Bites to engage 'Rad Dads'

The legendary skateboarder teamed with the snack brand for the first time since 2002 in a nostalgic push targeting millennial dads.

By Barry Levine • June 7, 2019

Chipotle celebrates Pride with donations from shoppable Instagram post

The burrito chain will give proceeds from online sales of themed gear to The Trevor Project.

By Robert Williams • June 7, 2019

Campaign Trail: How Bloomingdale's spun an Instagram-minded pop-up into a Pride tribute

The legacy retailer aims to encapsulate the meaning behind the monthlong celebration of the LGBTQ+ community — while spurring UGC.

By Natalie Black (Koltun) • June 7, 2019

Report: Snapchat debuts in-app stores for some influencers

Meanwhile, Levi's is using the social app to sell Pride-themed pins and patches that users can access by scanning Snapcodes.

By Robert Williams • June 7, 2019

Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign

The Diageo brand is deploying Laverne Cox, Jonathan Van Ness and Alyssa Edwards for a number of activations running around a historic NYC Pride.

By Peter Adams • June 6, 2019

Taco Bell unwraps fresh song, fake movie trailer for Nacho Fries' return

The chain's original songs and sheet music follow a flurry of recent campaigns around musical branding.

By Barry Levine • June 6, 2019

Cadillac's 3-step Oscars campaign drove a 47% spike in dealership site traffic

Purpose-led "Keep Rising," which included custom Twitter emoji and celebrities Spike Lee and Constance Wu, spurred a similar jump in online searches.

By Peter Adams • June 6, 2019

Netflix app tests Stories-like feed

With an emphasis on sharing, the new "Extras" feed brings together movie trailers, photos and alerts for upcoming shows.

By Robert Williams • June 6, 2019

IAB releases playable ads guide as format's reach grows

Interactive playable ads have expanded beyond their initial role of previewing gaming apps to creating immersive brand experiences.

By Robert Williams • June 5, 2019

Coca-Cola offers $10K for consumers to create best new drink concoction

The soda giant's "Make Your Mix" contest will reward the most creative flavor made from two or three beverages at a Freestyle machine.

By Cathy Siegner • June 5, 2019

Belvedere Vodka duets with Janelle Monáe for UGC, diversity push

The "Beautiful Future" messages are in line with the advertising industry's push for greater diversity and inclusion.

By Tatiana Walk-Morris • June 5, 2019

Mtn Dew localizes national campaign with state-specific bottles, 50 unique digital ads

The brand's summer push recognizes the variety of activities Americans engage in and celebrates those differences.

By Tatiana Walk-Morris • June 5, 2019

Instagram now lets brands boost organic posts as ads

Instead of reaching followers of a single influencer through paying for their posts, the new branded content ads can be targeted to a wider group.

By Robert Williams • June 5, 2019