Social Media: Page 112
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Unilever adds 'more rigour' to online ad buying with strictly vetted publisher network
Names included in the Trusted Publishers network are not being shared for competitive reasons, a spokesperson said.
By Peter Adams • March 28, 2019 -
EMarketer: Reddit's ad revenue to jump 55% in 2019
The site's ad business is projected to reach $119 million this year and to more than double by 2021.
By Erica Sweeney • March 28, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Red Bull partners with pro gamer Ninja on experiential contest
The energy drink brand will also release limited-edition, Ninja-branded cans starting April 1.
By Erica Sweeney • March 28, 2019 -
Chiquita unpeels AR Snapcodes for World Banana Day
Stickers on 200 million bananas can be scanned to activate three immersive experiences in Snapchat.
By Robert Williams • March 28, 2019 -
OkCupid badges help 'Game of Thrones' fans find a date
Themed profile badges help pair app users based on the hit TV show ahead of its season eight premiere next month.
By Robert Williams • March 28, 2019 -
Asos, Dunkin' boost engagement with poll stickers on Instagram Stories ads
Early tests show that nine out of 10 campaigns using the new feature saw the number of three-second ad views rise.
By Robert Williams • March 27, 2019 -
Budweiser teams up with Spike Lee on short film celebrating Jackie Robinson
The brand is also launching a campaign across TV, cinema, print, out-of-home, digital, social and in-stadium media commemorating Robinson's legacy.
By Erica Sweeney • March 27, 2019 -
EMarketer: Snapchat's ad business will climb 24% this year
Sales are set to grow through 2021 even as the app's U.S. daily user base dips to 77.5 million this year.
By Robert Williams • March 27, 2019 -
Online ad spend will grow more quickly than expected in 2019, Zenith says
Small businesses make up a large part of the growth, following Google and Facebook opening up self-serve tools for these advertisers.
By Erica Sweeney • March 26, 2019 -
Microsoft, PlayStation boost results with Stories ads on Google AMP
A campaign for Microsoft's Surface Go saw an engagement rate almost five times higher than the industry standard for similar mobile units.
By Robert Williams • March 26, 2019 -
Opinion
Can't afford to give away cars? 'Surprise-and-delight' campaigns for the rest of us
While some brands go full-on "Oprah" with pricey giveaways, those of more modest means can also build a lasting loyalty strategy, writes Affinio's Tim Burke.
By Tim Burke • March 26, 2019 -
Nilla Wafers bakes 32-point ad recall jump into social video campaign
Last year's mobile-first effort on Instagram and Facebook reached 11.9 million users around the brand's 50th anniversary.
By Robert Williams • March 25, 2019 -
Kona Brewing teams with Bleacher Report for March Madness push
The brewer's "Bruddahs" are back in a campaign that includes three TV spots and in-game streaming on March Madness Live.
By Erica Sweeney • March 25, 2019 -
Warner Bros. transforms 'Shazam!' fans with Snapchat's first voice-activated AR lens
Mimicking the movie, users can say, "OK, Shazam!" to see themselves transformed into the superhero.
By Robert Williams • March 25, 2019 -
TikTok grosses $75M from virtual currency sales
People use the in-app coins to reward video creators, who can exchange the coins for digital gifts.
By Robert Williams • March 25, 2019 -
Report: Absolut sees 2.5x higher engagement with Reddit video ads
The Pernod Ricard vodka brand ran video ads targeting key audiences in subreddits around topics like "funny" and "LGBTQ."
By Erica Sweeney • March 25, 2019 -
Q&A
NYC & Company's new CMO talks data, influencers and why the city doesn't market itself
Nancy Mammana also chatted with Marketing Dive about digital initiatives, Hudson Yards and how the city's official tourism body is winning over emerging markets like China.
By Peter Adams • March 25, 2019 -
Column
Comic Dive: Beer Wars
A Super Bowl campaign has metastasized into dueling ads by MillerCoors and Anheuser-Busch InBev, and even a lawsuit. But are consumers drinking it up?
By John Hazard • March 22, 2019 -
Turner Sports unveils Instagram AR game for March Madness
Basketball fans can toss busted brackets into a virtual trash can within Instagram Stories.
By Robert Williams • March 22, 2019 -
Dunkin' and Saucony bring back doughnut-themed running shoe
Last year's Boston Marathon collaboration between the two local brands quickly sold out, prompting them to create a new limited-edition offering.
By Erica Sweeney • March 22, 2019 -
Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono's Bed-In
"Room 702" features stories of real employees and how they embody the peaceful message of the couple's famous protest against the Vietnam War.
By Peter Adams , Erica Sweeney • March 22, 2019 -
Amazon's ad business growth outpaces Google's globally, e-tailer dominates voice
However, WARC predicts Amazon will make $13.9 billion from advertising this year compared to Google's $107.4 billion.
By Erica Sweeney • March 22, 2019 -
P&G's SK-II pairs James Corden with Chloë Grace Moretz for bathroom skincare chat
Humorous YouTube clips of the duo tap dancing and creating an ASMR video aim to change how people view skincare.
By Erica Sweeney • March 21, 2019 -
Burger King sets rivals' ads aflame with AR app
Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.
By Robert Williams • March 21, 2019 -
Miller Lite reimagines controversial Bud Light ad, provoking a response
As March Madness begins, the beer rivalry gets ugly with the AB InBev brand going on the defensive after Miller Lite launched an expensive series of "competitive" ads.
By Peter Adams • March 20, 2019
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