Social Media: Page 117
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Snapchat adds hockey highlights, curated stories to NHL deal
The league is working with Disney Streaming Services to create "NHL Highlights" as a weekly streamcast.
By Robert Williams • Feb. 20, 2019 -
Spindrift asks 'Why #NoLimeEmoji?' on Instagram and Twitter
The beverage brand looks to generate buzz around its new lime flavor with a charity-minded campaign.
By Robert Williams • Feb. 20, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Revlon rolls out influencer-backed campaign with Instagram sweepstakes
The cosmetics giant is giving away $4,000 in prizes, including a trip to NYC.
By Robert Williams • Feb. 20, 2019 -
Zillow, Attn: debut docu-series spotlighting America's housing crises
The six-part effort will stream on Facebook Watch and Instagram, covering topics from LGBTQ housing discrimination to veterans' issues.
By Erica Sweeney • Feb. 19, 2019 -
Mobile shopping surged 64% during holidays, survey finds
The channel's growing role as a shopping research tool helped impressions for product listing ads jump 113%.
By Robert Williams • Feb. 19, 2019 -
Report: TikTok tests native video ads that point to websites
The ad was spotted in a video clip labeled "Sponsored" from retailer Specialized Bikes.
By Robert Williams • Feb. 19, 2019 -
Fiery UK parliamentary report puts Facebook in regulatory crosshairs
The result of an 18-month investigation, the 108-page document insists that companies like Facebook must not be allowed to act like "digital gangsters."
By Erica Sweeney • Feb. 19, 2019 -
Report: New York Times presses pause on Snapchat Discover
The newspaper hasn't updated its channel in almost two months, but is discussing creating something new for the app.
By Robert Williams • Feb. 15, 2019 -
Facebook opens checkbook, ad inventory on Watch, reports say
The social network is reportedly offering $200,000 for each eight-episode series, and is piloting a plan to let media companies sell ads on the platform.
By Robert Williams • Feb. 15, 2019 -
Nickelodeon signs star YouTube kid influencer for series targeting preschoolers
The entertainment brand is looking to capture some of the success of the Ryan ToysReview channel, which averages more than 1 billion views per month.
By Erica Sweeney • Feb. 15, 2019 -
Amazon seeks a better way to do loyalty rewards with new Moments program
The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony’s Crackle streaming platform.
By Peter Adams • Feb. 14, 2019 -
Reddit expands ad products with app install push
The addition of app installs and improvements to its pixel tracking are the social news platform's latest steps to appeal to advertisers that demand better metrics, including direct actions from viewers.
By Robert Williams • Feb. 14, 2019 -
Secret asks women to share 'no sweat' stories on Instagram
The P&G brand will select stories of personal strength from as many as 10 women that will run in a multichannel campaign throughout the year.
By Robert Williams • Feb. 14, 2019 -
Study: Facebook, Google top mobile ROI rankings while Snapchat surges
A record 15 ad networks were eliminated from Singular's ROI Index because of "excessive levels of fraud."
By Robert Williams • Feb. 14, 2019 -
Mountain Dew expands NBA All-Star activation with more celebs, capsule collection
The Courtside Studios pop-up will feature performances from Migos, whose latest track is featured in a new commercial, and a line of collaborative swag.
By Erica Sweeney • Feb. 14, 2019 -
Bojangles' debuts 'flour-tossing' billboard for NBA All-Star weekend
For the sporting event taking place in its hometown of Charlotte, North Carolina, the chain is also holding a social media contest tied to the interactive billboard.
By Erica Sweeney • Feb. 14, 2019 -
Mr. Peanut, Dr. Ruth answer Twitter fans' burning Valentine's Day questions
The brand mascot and iconic sex therapist made a humorous social video that's racked up more than 620,000 views as of press time.
By Erica Sweeney • Feb. 13, 2019 -
Wonderful Halos taps influencers for funny music video about 'snack duty'
The brand teamed up with the Holderness Family, known for their annual "Christmas Jammies" viral music videos, as part of a multimillion dollar integrated campaign.
By Erica Sweeney • Feb. 13, 2019 -
Variety: Twitter nabs livestream deal to Oscars red carpet preshow in blow to Facebook
The Walmart-sponsored broadcast this year heads to the platform of choice for fan conversations around films, celebrities and live events.
By Erica Sweeney • Feb. 13, 2019 -
Brand safety improves, but marketers view some solutions as limiting, study finds
Compared to similar research from two years ago, twice as many industry professionals said that blacklists and whitelists have hindered their ability to reach audiences.
By Erica Sweeney • Feb. 13, 2019 -
Jolly Green Giant matches with dating site to help farmers find love
For Valentine's Day, a dating profile was created for the iconic mascot, who is seeking a mate who will "love him as much as much as he loves his greens."
By Erica Sweeney • Feb. 12, 2019 -
Chipotle offers behind-the-scenes look at its kitchens in new campaign
As part of "Behind the Foil," the chain broadcast its food prep live on Facebook from a restaurant location in California.
By Erica Sweeney • Feb. 12, 2019 -
Southwest Airlines seeks Instagram influencers for travel content
Finalists can receive prizes including e-passes for one-way travel, gift cards worth $500 and 10,000 Southwest Airlines Rapid Rewards points.
By Robert Williams • Feb. 11, 2019 -
How Cars.com intercepted Super Bowl conversations to increase traffic 42%
The digital auto marketplace convened a game day "war room," driving traffic and engagement by inserting itself into the big day's conversations — all without any TV time.
By Chris Kelly • Feb. 11, 2019 -
Facebook buys visual shopping startup GrokStyle
The startup’s focus on artificial intelligence solutions for retailers could boost the social network’s e-commerce ambitions.
By Robert Williams • Feb. 11, 2019
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