Three Olives Vodka's influencer campaign boosts awareness 32%

The "Finding Otherness" campaign for the launch of a rosé-flavored vodka also increased purchase intent by more than 10%.

By Robert Williams • March 13, 2019

Facebook replaces relevance score, changes ad metrics

The changes could help advertisers address trends like personalization and ad relevance.

By Erica Sweeney • March 13, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Google lets YouTube creators add AR selfies to Stories

Google's machine learning technology doesn't require a depth scanner to create a detailed model of a person's face.

By Robert Williams • March 12, 2019

Basic Space looks to leverage the influencer economy

Launched at SXSW, the online and app marketplace provides a home for celebrities to sell their own pre-owned and exclusive merchandise.

By Dan O'Shea • March 12, 2019

How HBO's 'Sopranos' nickname Twitter stunt scored 300M impressions

At SXSW, the network and marketing firm Engine Group explained how to use social media as more than "fast food."

By Chris Kelly • March 12, 2019

Pedigree links shelter dog support drive to documentary sponsorship

The brand partnered with influencer Katherine Schwarzenegger and will donate one bowl of food for every story shared using the campaign hashtag.

By Erica Sweeney • March 12, 2019

Acura, influencers dare March Madness fans to show off their skills on social

The brand will repost the best #SuperHandling Challenge videos to Instagram Stories, where ESPN's Jay Williams will provide commentary.

By Robert Williams • March 12, 2019

Marketers at SXSW discuss building brands via social awareness

Executives from Brandless and Dos Toros Taqueria insist corporate social responsibility programs must authentically "reflect the fiber" of a company.

By Natalie Black (Koltun) • March 11, 2019

Dior designs AR filter for Instagram during Paris Fashion Week

The filter generated more than 2.6 million impressions for the European luxury fashion brand.

By Robert Williams • March 11, 2019

Chobani hosts Instagram 'swag drops' to promote kids line

The brand is giving away children's clothing and other items that feature characters inspired by flavors like Rainbow Sprinkle Cone.

By Erica Sweeney • March 11, 2019

Variety: Comedy Central premieres YouTube channel dedicated to digital originals

The network saw an opportunity for a separate channel hosting its digital-only content, and the effort will be spearheaded by Viacom Digital Studios. 

By Erica Sweeney • March 11, 2019

Dove Men+Care lets college basketball fans rep rivals through limited-edition jerseys

The brand partnered with menswear designer Don C. on the athletic wear line that celebrates the NCAA's March Madness tournament.

By Erica Sweeney • March 10, 2019

Mercedes honors International Women's Day with Bertha Benz mini-film

A YouTube short tells the story of the brand founder's wife and business partner and her 100-kilometer journey in his first car more than 130 years ago.

By Erica Sweeney • March 8, 2019

'Fortnite' leads declines in battle royale games' social media mojo

However, the game was still ranked No. 1 with 88.2 million social mentions and 1.3 billion engagements.

By Robert Williams • March 8, 2019

Adidas taps Twitter livestream series to boost female athletes

Announced one day before International Women's Day, the series will stream girls' high school volleyball and soccer games.

By Robert Williams • March 8, 2019

Google dives deeper into visual search with shoppable ads in Images

The search giant's new features make its platform more directly competitive with Pinterest.

By Robert Williams • March 7, 2019

Facebook outlines plans for 'privacy-focused' integration of Instagram, WhatsApp and Messenger

CEO Mark Zuckerberg said the company will shift its focus to encrypted communications, so conversations can be intimate, ephemeral and secure. 

By Erica Sweeney • March 7, 2019

Fitbit signs on Adidas, Blue Apron, Deezer for new rewards program

Smartwatch wearers can earn points for everyday activities like steps, sleep and active minutes and redeem for product discounts.

By Robert Williams • March 7, 2019

Wendy's trolls McDonald's on Frozen Food Day

A frozen cake for "you know who" reminded Twitter followers that its rival uses frozen beef and offered a free burger through Wendy's mobile app.

By Robert Williams • March 7, 2019

Gillette lets Twitch users earn virtual currency for purchases

As part of a new partnership, a team of 11 Twitch streamers will promote the men's grooming brand on the platform.

By Erica Sweeney • March 7, 2019

Coors Light puts agency roster in review, ramps up digital spend

The switch-up follows the appointment of new MillerCoors marketing leadership in Michelle St. Jacques and comes amid an ugly spat with rival AB InBev.

By Peter Adams • March 6, 2019

ModCloth debuts celeb-studded campaign for International Women's Day

The biggest campaign to date for the Walmart-owned brand includes a TV ad buy, out-of-home takeovers and mini documentaries.

By Erica Sweeney • March 6, 2019

T.J. Maxx gamifies pop-up experiences via Instagram contest

Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes.

By Erica Sweeney • March 6, 2019

Kimpton expands Room 301 influencer experience to 20 cities

After a pilot last fall, the hotel chain's new Stay Human Project will offer localized, "Instagrammable" rooms to inspire guests.

By Robert Williams • March 6, 2019

Study: Amazon bests digital rivals, banks in earning consumer trust around data

The feeling is especially strong among millennials and Gen Zers, who trust the online retailer more than twice the amount they do banks.

By Peter Adams • March 5, 2019