Twitter aims to boost mobile app promotions, direct response ads

In a show of the platform's strength, 30 of the Super Bowl's 38 TV advertisers also bought ads on Twitter last month.

By Robert Williams • March 5, 2019

Nissin noodle vending machine swaps Instagram posts for prizes

Fans who post a selfie with the machine and a unique hashtag can win Cup Noodles, video games, gift vouchers and merchandise.

By Robert Williams • March 5, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing

The effort is the first created and produced for the brand by Laundry Service, which Tic Tac named its creative agency of record in August.

By Erica Sweeney • March 4, 2019

JetBlue's Instagram contest asks users to wipe their accounts

Contestants can enter to win a year of free travel by deleting all the posts on their Instagram page.

By Robert Williams • March 4, 2019

Study: Local advertisers to keep budgets steady, but shift more spend to social, mobile

Location-targeted ads will drive the growth in mobile this year as media buyers put their focus to smartphone platforms.

By Robert Williams • March 1, 2019

Fender spotlights new generation of diverse artists at SXSW kickoff

The guitar maker is teaming up with 50 artists from around the world to share their stories across ads, social media, mini films and other creative content.

By Erica Sweeney • March 1, 2019

Quilted Northern touts comfort and self-care in social video spots

The toilet paper brand's #comfday campaign urges people to celebrate "hygge," the Danish concept of coziness.

By Robert Williams • March 1, 2019

Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs

The AB InBev brand gets animated for a product launch, while an insurance company aims for whimsy and iconic stars of a children's show get fresh looks.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 1, 2019

Oreo unwraps cookie-powered DJ mixer, teases 'Game of Thrones' tie-up

The Mondelez cookie brand returns with more musical merch, and says its HBO collaboration could be its biggest ever.

By Erica Sweeney • Feb. 28, 2019

Danone links illustrated yogurt packaging to Spotify playlists

The "Light and Free Ink" U.K. campaign includes artistic packaging with QR codes that unlock curated playlists.

By Robert Williams • Feb. 28, 2019

Lay's ties exclusive Bebe Rexha song downloads to chip packaging

After purchasing one of three limited-edition flavors, fans can apply a code online to download the track and enter to win prizes.

By Erica Sweeney • Feb. 28, 2019

Tommy Hilfiger designs Instagram Stories templates ahead of Paris Fashion Week

Unfold's 16 million app users can upload photos and videos into digital designs inspired by the new TommyXZendaya collection.

By Robert Williams • Feb. 28, 2019

Measuring brand activations in the digital age with 'return on experience'

While ROE may not provide all the hard data marketers crave, it can shed light on experience conversion rates, writes Set Creative's Stefan Tauber.

By Stefan Tauber • Feb. 28, 2019

Papa John's eyes sports stars, social influencers as brand rehabilitation efforts continue

The strategy, which follows a campaign around franchisees, was announced amid a reported 8.1% slide in same-store sales in North America for Q4.

By Erica Sweeney • Feb. 28, 2019

Facebook hits play on 'upfront' ad sales for premium video

In a bid to boost Watch revenue, the new offering resembles broadcast sales strategies.

By Robert Williams • Feb. 27, 2019

Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing

Google has lost some ground to Amazon, and a greater portion of ad budgets are predicted to shift to voice in the coming years.

By Erica Sweeney • Feb. 27, 2019

Nike's 'Dream Crazier' spot with Serena Williams celebrates female athletes

Debuting during the Oscars, the 90-second video has already notched nearly 6 million views on YouTube and 28.5 million on Twitter.

By Erica Sweeney • Feb. 26, 2019

Study: 75% of consumers want more rewarded content like videos, surveys

Apps are the preferred way to access loyalty program information for 66% of consumers, and interest is growing in channels like smart speakers.

By Erica Sweeney • Feb. 26, 2019

Facebook collects sensitive personal data from apps, The Wall Street Journal reports

The social giant said it ordered apps to stop sharing the user information and may take additional action against noncompliant apps.

By Robert Williams • Feb. 25, 2019

Study: Mobile powers 76% of large fashion retailers' web visits

Just 6% of traffic comes from paid placements on social media, personalization tech firm Nosto found.

By Robert Williams • Feb. 25, 2019

Report: Pinterest secretly files for IPO, seeks $12B market value

A successful IPO is likely to be followed by investments in building out the platform's offerings for marketers. 

By Robert Williams • Feb. 22, 2019

Baskin-Robbins sees 12% lift in store visits from Spotify ads

The ice cream chain matched 430,000 U.S. store visits to an audio ad via new measurement partner Placed.

By Robert Williams • Feb. 21, 2019

Facebook ad ROI improves as holiday spend drops 45%, analysis finds

Marketers invested less in Facebook ads during the 2018 holiday shopping season in response to earlier "documented declines in ROI," C3 Metrics found.

By Erica Sweeney • Feb. 21, 2019

Disney, Nestlé, 'Fortnite' creator pull YouTube ads amid concerns over predatory content

The freezes largely come as a response to a viral clip explaining how comments on the platform are used to facilitate a "soft-core pedophilia ring."

By Erica Sweeney • Feb. 21, 2019

Comic Dive: Jolly Green Dating

Green Giant is the latest brand to team up with a dating site, but it remains to be seen whether millennials will swipe right on the integrations.

By John Hazard and Lisa Burdige • Feb. 20, 2019