Dunkin' and Saucony bring back doughnut-themed running shoe

Last year's Boston Marathon collaboration between the two local brands quickly sold out, prompting them to create a new limited-edition offering.

By Erica Sweeney • March 22, 2019

Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono's Bed-In

"Room 702" features stories of real employees and how they embody the peaceful message of the couple's famous protest against the Vietnam War.

By Peter Adams , Erica Sweeney • March 22, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Amazon's ad business growth outpaces Google's globally, e-tailer dominates voice

However, WARC predicts Amazon will make $13.9 billion from advertising this year compared to Google's $107.4 billion. 

By Erica Sweeney • March 22, 2019

P&G's SK-II pairs James Corden with Chloë Grace Moretz for bathroom skincare chat

Humorous YouTube clips of the duo tap dancing and creating an ASMR video aim to change how people view skincare.

By Erica Sweeney • March 21, 2019

Burger King sets rivals' ads aflame with AR app

Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.

By Robert Williams • March 21, 2019

Miller Lite reimagines controversial Bud Light ad, provoking a response

As March Madness begins, the beer rivalry gets ugly with the AB InBev brand going on the defensive after Miller Lite launched an expensive series of "competitive" ads.

By Peter Adams • March 20, 2019

Pinterest, Airbnb find brand synergy with co-produced travel guide

The guide includes travel hacks and trends for different types of vacations, and offers insights into what people are searching for on the platforms.

By Erica Sweeney • March 20, 2019

Facebook nixes gender, age and ZIP code for some ad targeting in latest settlement

Housing, employment and credit ads will not be able to use these criteria for targeting, after five lawsuits said they discriminate against certain groups.

By Erica Sweeney • March 20, 2019

McDonald's and La-Z-Boy partner on 'McDelivery Couch' sweepstakes

The promotion for McDelivery with Uber Eats includes a chance to win a decked-out couch for binge-watching.

By Erica Sweeney • March 20, 2019

Instagram launches in-app checkout with 20 major brands

Adidas, Nike, H&M and Kylie Cosmetics are among the names leveraging the feature in closed beta as Instagram continues to elevate its social commerce ambitions. 

By Peter Adams • March 19, 2019

Smirnoff contest solicits pitches to bring Fourth of July parties to life

Videos of fans explaining how they'll serve Smirnoff Red, White & Berry vodka will be shared on the Diageo brand's YouTube channel.

By Erica Sweeney • March 19, 2019

Pressure to take a stand on values extends to B2B companies, study finds

Eight in 10 business leaders would end a relationship based on a vendor's failure to address a values-based issue when a crisis occurs.

By Erica Sweeney • March 19, 2019

Long John Silver's serves up original album, audio coupons for Lent

Twitter engagement for the first song was nearly three-times the benchmark after the seafood chain's campaign kicked off on Ash Wednesday.

By Robert Williams • March 19, 2019

P&G's Bounty teams with BuzzFeed on March Madness videos

Videos starring basketball broadcaster Dick Vitale are available on the brands' social channels.

By Robert Williams • March 19, 2019

Microinfluencers outshine celebrities by capturing 40% of brands' spend, study finds

While many consumers have been inspired to purchase by an influencer, most expect brands to be transparent about their partner relationships.

By Erica Sweeney • March 18, 2019

Report: Snapchat prepares to unveil long-rumored gaming platform

Snap will reportedly launch the gaming service during its first-ever developers conference in Los Angeles on April 4.

By Robert Williams • March 18, 2019

Snickers and Skittles expand partnership with WWE

Snickers will once again be a presenting sponsor of WrestleMania and is releasing a limited-edition, WWE-themed line of Hunger Bars. 

By Erica Sweeney • March 18, 2019

Facebook loses 2 top executives amid strategy change

The company's chief product officer and the head of WhatsApp depart as its focus shifts to private messaging.

By Robert Williams • March 15, 2019

How Accenture Interactive pairs brands with AR, VR to connect with consumers

At SXSW, the consultancy's digital marketing arm showcased a range of extended reality activations for brands like Disney, Porsche and Kendra Scott.

By Chris Kelly • March 15, 2019

Campaign Trail: NFL celebrates 100 years; Del Taco's fry soap; Dua Lipa does 'shoppertainment'

The football league attempts to attract generations of fans, while a taco chain taps the quirky product trend and an Asian e-commerce platform melds online shopping and livestreamed concerts.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 15, 2019

Kroger expands Pinterest tie-up with first-party data ad targeting

A Pinterest push for the Greek yogurt category used Kroger's data for targeting, producing a 53% traffic lift and 15% lower cost per engagement.

By Erica Sweeney • March 15, 2019

NYT: Criminal probe into Facebook entangles smartphone makers

The Times broke news yesterday of a criminal investigation into the social giant, though it's unclear when the proceedings began.

By Peter Adams • March 14, 2019

Febreze drops fresh album of musical ads

"The Freshness" targets fans who like the P&G brand's musical spots that have won attention on social media.

By Robert Williams • March 14, 2019

Betabrand builds customer acquisition strategy around Facebook comments

The brand's creative team analyzes the most common comments each week and responds with GIFs and witty comebacks. 

By Erica Sweeney • March 14, 2019

Olay turns its musical videos into a Broadway show

Fans can share a video clip of themselves performing one of the tunes on Instagram to win a free trip to NYC to see "Olay Live: The Road to Glow."

By Erica Sweeney • March 14, 2019